Search results for: customer service
Stop Being a Vendor and Start Being a Partner
Robyn Hannah, Senior Director of Global Communications, Dynamic Signal I can’t tell you how many times over my career a vendor has asked me for permission to use my brand’s name in a press release, a case study, a blog post, or some other asset for public relations or marketing. I get their plight. Because…
Read MoreCybersecurity: So Much Time, So Little Progress
Dianna Booher, CEO, Booher Research Institute As I read of the latest cyberattack, the worst in history, involving hospitals, shipping systems, and corporations in more than 150 countries, I see much hand-wringing. But the first thing that comes to my mind is the old mantra: “Fool me once, shame on you. Fool me twice, shame…
Read MoreHow to Manage the Unmanageable after the Comey Firing: A Crisis of Historic Proportions
Scott Sobel, M.A. Media Psychology, Senior Strategy and Communications Executive, kglobal President Trump’s firing of former FBI Director James Comey may have thrust our entire governmental process into a crucible of judgment that will further define his presidency and our republic. Leaders sometimes must make the best of a seemingly impossible situation that impacts the…
Read MoreNew Marketing Platform Helps Companies Manage Digital Trasformation
CommPro.biz Editorial Staff CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, has released Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts. CabinetM’s Enterprise Cabinet helps teams work together throughout the company to plan, research and…
Read More2017 MITX Awards Finalists Announced
By Commpro.biz Editorial Staff Recently the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of the 2017 MITX Awards. The categories in this year’s program showcase the innovation and creativity in New England’s tech community. Finalists competed in the first round of judging and were assessed on their submission’s innovation, storytelling and impact.…
Read MoreThe Times They Are A-Changin’ – Lessons Learned From PRC’s First CMO Advisory Breakfast
Renee Wilson, President, PR Council If you had told me 10 years ago that I’d be sitting in a room with 10 CMOs wanting to discuss public relations, I would have said you were nuts. However that is exactly what I did this past week. Matt Harrington, our chair, and members of the PRC gathered a group…
Read MoreThe True Costs of Over-Servicing
David Klein, Director of Marketing, ClickTime Ah, yes. Over-servicing. It’s one of the more misunderstood concepts in agency management. How much over-servicing is ok? Is it ever good to over-service? If you’re a small agency, does over-servicing even matter? In short: not much, sometimes for the right client, and yes it matters. But that’s not…
Read MoreLearning How to Apologize Can be Just as Powerful as Apologizing Itself
Michael Shmarak, Sidney Maxwell Public Relations When did you first learn how to apologize? Let me imagine at least one person’s earliest form of apology training: When you were a young child, you got angry at the kid who stole chocolate pudding from your lunchbox. You started fighting him on the playground for every kid…
Read MoreB2B Blog Metrics: 4 Effective Categories to Measure Success
Frank Strong, Founder & President, Sword and the Script Media Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a…
Read MoreDid American Airlines Profit from United’s Poor Example?
Nora Jacobs, SVP, Hennes Communications This past weekend provided the crisis communications profession with a Petri dish-like opportunity to study the way two almost identical organizations managed two almost identical situations less than two weeks apart. If we had devised an experiment using the scientific method, we probably could not have created a more precise…
Read MorePR Pros: Take a Seat at the Table
Wendy Glavin, Founder & CEO, Wendy Glavin Agency The National Press Club in Washington, DC was the ideal venue for PR News’ Measurement Conference. The Club’s emblem is the Owl, in deference to wisdom, awareness and nights spent working. Global thought-leaders and 2017 Hall of Famers, Richard Bagnall, CEO Prime Research UK, Mike Daniels, Principal,…
Read MoreHow to Drive Innovation with Social Media
Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation. Samantha Scott, Business Operations, Idea Drop Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your…
Read MoreUnited’s Excess Baggage
Steven Fink, President and CEO, Lexicon Communications Corp. I make my living dealing with corporate crises, and I can tell you that a crisis caused by human error carries its own particular baggage. In the case of a nuclear power plant crisis, or deaths caused by eating contaminated hamburgers, products that have intentionally been tampered with,…
Read MoreAfter Losing PR Battle in Court of Public Opinion, United Airlines Next Faces a Lawsuit
Dragging Passenger off the Plane Pressures United Stock and Industry Overbooking Andrew Blum By having a passenger dragged off a plane, United Airlines has lost its reputation in the court of public opinion and is now about to be battered further in the court system. As the name of the passenger emerged as Louisville doctor…
Read MoreDigital Transformation & Disruption
WHAT IS IT AND WHY DOES YOUR BUSINESS NEED IT? The Digital World is all around us. It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many…
Read MoreTech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies
CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…
Read MoreUnited: The Problem With Being A Transactional Brand
Jeff Rosenblum, Founder, Questus United Airlines took a public relations beating this week when they didn’t allow passengers wearing leggings onto a flight. It felt like the Internet pointed all of its vitriol at United for an entire day. According to Brandwatch, United’s mentions on Twitter, Facebook and Instagram grew exponentially, from its average 2,000…
Read MoreTime Inc.’s People Announces “50 Companies That Care”
A Commpro News Update For the first time, Time Inc.’s People has revealed a list of “Companies That Care.” This list spotlights 50 U.S. companies with 1,000 or more employees that have succeeded in business demonstrating respect, compassion, and concern for their communities, their employees, and the environment. Research and consulting firm Great Place to Work worked…
Read MoreMost Desired Features In Mobile Sales Enablement Apps
David Keane, Co-founder & CEO, Bigtincan Ensuring that sales teams have access to the right information and content to prepare, present and share with their prospects and customers is a critical capability of every sales-focused organization. While desktop computers are still used in some situations, the continued adoption of the smartphone and tablet by sales…
Read MoreFlying The Friendly Skies: Not if You’re on United Airlines This Week
Andrew Blum, Principal, AJB Communications For many years, the slogan of United Airlines has been “Fly the Friendly Skies.” For two girls attempting to board a flight this week, the airline was anything but friendly and UAL stepped into a self-imposed PR and social media mess. In what has been hash-tagged as #LeggingsGate on Twitter,…
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