Search results for: customer service
New Research Reinforces Fundamental Shift in Consumer and Brand Dynamic
CommPRO Editorial Staff Customer marketing firm rDialogue, has released new research that reinforces a fundamental shift in the way consumers are engaging with brands. The research shows that when brands look beyond transactions, pay attention to their customers and deliver value through emotional drivers, they unlock the potential of long-lasting loyalty. Highlighting the impact on…
Read MoreYour Website Needs a Marketing Plan
Jill Kurtz, Owner, Kurtz Digital Strategy Your website is the foundation of your online presence. It is the online property that you own and control. It is the place where you get to define who you are and what you do. If it is not already all these things, stop reading now and invest in…
Read MoreWHOSAY Match Adds Predictive Personality Characteristics Data From IBM Watson™
WHOSAY Match enhancement will calculate and display Influencers’ Values and Personality traits for even more exact matches between talent and brands CommPRO Editorial Staff WHOSAY, developer of WHOSAY Match, the leading brand affinity influencer matching platform and app for marketers, today announced integration of IBM Watson™ predictive personality characteristics data. WHOSAY Match now analyzes millions of…
Read MoreHow To Overcome AI Fears, and Design What Americans Want
Wendy Glavin, Founder and CEO, Wendy Glavin Agency We’ve heard about the threat of AI from fake news and voice bots, to job loss, and economic inequality as middle-skilled structured, and routine information tasks are eliminated and weapons of mass destruction, driverless cars, and more. Many experts, including, Elon Musk, Stephen Hawking, Steve Wozniak, Bill Gates,…
Read MorePromoting Innovation in the Workplace
Sacha Ferrandi, Founder and Principal at Source Capital Funding Inc. Being innovative is the goal of most business owners. Companies that have new and creative ideas seem to thrive while others just struggle to keep up. Whether your business is large or small, new on the scene or well established, being the first to introduce…
Read MoreInfluencer Marketing: Best Practices for Getting Started
Jenny Force, VP of Marketing, Sysomos Now that we’ve covered what influencer marketing is, let’s talk about factors you should consider when engaging in an influencer marketing program – and tips for interacting with influencers once you’ve found them. 1. Use Measurement to Cultivate from Within People talking about your brand and your competitors’ brands are your…
Read MorePublic Relations Global Network (PRGN) Marks 25 Years as the World’s Local Agency
CommPRO Editorial Staff One of the largest international networks of independent public relations agencies, the Public Relations Global Network (PRGN), marked its 25th anniversary this year. At their fall meeting in Kyoto, Japan, they welcomed three new member firms from Asia, Central America and South America. PRGN celebrates this 25th anniversary milestone with 51 agency partners…
Read MoreSocial Media Reporting Doesn’t Have to Be Scary
Raquel Trinidad, Channel Enablement Manager, Sysomos If you do any kind of social media marketing, you can’t overlook the importance of creating reports that summarize your results. Reports help you, your boss or your client understand the benefits of your efforts. They also point out the strengths and weaknesses of your campaigns and point you…
Read MoreBringing Earned Media Analytics into the Digital Age (Webcast On-Demand)
PR Genome Webinar Series: Webinar Overview Join our panel of communications experts as they discuss measurement standardization in public relations. They will explore how to leverage the gap between primary research and data. Today, public interest and ire are generated every day as result of news coverage. However, in a world that is…
Read MoreWhat Lessons Can We Learn from P&G’s Recent Market Share Woes?
Amanda Setili President, Setili & Associates Procter & Gamble brands have been losing market share for a decade. Sales have dropped over the past three years. P&G is losing young consumers, and its growth rate over the past five years has been only half that of its peer rivals like Unilever, Colgate-Palmolive and Kimberly-Clark. Meanwhile,…
Read MorePeppercomm
COMMPRO BROWSE DIRECTORY GET LISTED INFO Peppercomm Address: 470 Park Avenue South, 4th Floor North City: New York City State: New York City Zipcode: 10016 Phone: (212) 931-6100 Website: www.peppercomm.com Social Media Links: Featured in CommPRO Peppercomm REQUEST MORE INFORMATION Profile Contacts Clients Specialties Profile Peppercomm is an award-winning strategic, integrated communications and marketing agency…
Read MoreLatino Small-Business Owners Expect Higher Revenue
CommPRO.biz Editorial Staff Latino small-business owners say they expect to have much higher revenues, hire more employees and are focused on attracting millennial customers, according to a new survey results from U.S. Bank released during Hispanic Heritage Month. “Latinos are bullish on their companies’ ability to grow. They are much more optimistic about their likelihood…
Read MoreEngagement, Engagement, Engagement
Nadin Vernon, PRIME Research (Oxford, UK) Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision…
Read MoreAn Inside Look at Daniel J. Edelman’s Vision and Legacy
Wendy Glavin, Founder and CEO, Wendy Glavin Agency We all know Edelman, the largest global communications marketing firm, its distinguished creative reputation, and its long list of prominent clients, including Unilever’s Axe brand, The American Lung Association, PayPal, and GE, among others. But, Monday night at Edelman’s 65th Anniversary Founder’s Day Event at Baruch College, co-sponsored by CCI and…
Read MoreWhat The NFL Did Wrong and What It Should Do Now
David Johnson, CEO & Founder, Strategic Vision PR Group Today’s consumers expect a brand to not only offer the best in quality but also to share their values. The consumer buys into the perceived values of a brand as much as they do the products or services of the brand. That is why the NFL…
Read MoreManaging Mountains of Media Monitoring Data with IBM Cloud
Thomas Leitner, VP Global Sales & Marketing, PRIME Research International Over the past 30 years, the media industry has undergone a digital revolution. In the “old days,” there was traditional media such as television, print, and radio. Today, social and digital channels are as just as much a concern as traditional media. PRIME Research performs…
Read MoreHow to See ROI in Your Content Marketing Efforts
Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…
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Read MoreGoodFirms Reveals Top Web Development Companies
CommPRO.biz Editorial Staff B2B research and review platform GoodFirms has announced their list of top web development companies around the world. The companies chosen have proven to have delivered seamless and cutting edge web design services within stipulated time. The research team at GoodFirms carried out an in-depth evaluation to index the top web developers.…
Read MoreHow to Write a Professional Press Release
Vilan (vē-län) Trub, Marketing Content Lead, Business Wire This article details exactly what content should populate a press release and where it should be found within the release. Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. It’s important…
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