Search results for: customer service

Stop Being a Vendor and Start Being a Partner

Robyn Hannah, Senior Director of Global Communications, Dynamic Signal I can’t tell you how many times over my career a vendor has asked me for permission to use my brand’s name in a press release, a case study, a blog post, or some other asset for public relations or marketing. I get their plight. Because…

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Cybersecurity: So Much Time, So Little Progress

Dianna Booher, CEO, Booher Research Institute As I read of the latest cyberattack, the worst in history, involving hospitals, shipping systems, and corporations in more than 150 countries, I see much hand-wringing. But the first thing that comes to my mind is the old mantra: “Fool me once, shame on you. Fool me twice, shame…

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New Marketing Platform Helps Companies Manage Digital Trasformation

CommPro.biz Editorial Staff CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, has released Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts. CabinetM’s Enterprise Cabinet helps teams work together throughout the company to plan, research and…

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2017 MITX Awards Finalists Announced

By Commpro.biz Editorial Staff Recently the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of the 2017 MITX Awards.   The categories in this year’s program showcase the innovation and creativity in New England’s tech community. Finalists competed in the first round of judging and were assessed on their submission’s innovation, storytelling and impact.…

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The True Costs of Over-Servicing

David Klein, Director of Marketing, ClickTime Ah, yes. Over-servicing. It’s one of the more misunderstood concepts in agency management. How much over-servicing is ok? Is it ever good to over-service? If you’re a small agency, does over-servicing even matter? In short: not much, sometimes for the right client, and yes it matters. But that’s not…

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Learning How to Apologize Can be Just as Powerful as Apologizing Itself

Michael Shmarak, Sidney Maxwell Public Relations When did you first learn how to apologize? Let me imagine at least one person’s earliest form of apology training: When you were a young child, you got angry at the kid who stole chocolate pudding from your lunchbox. You started fighting him on the playground for every kid…

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B2B Blog Metrics: 4 Effective Categories to Measure Success

Frank Strong, Founder & President, Sword and the Script Media Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a…

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Did American Airlines Profit from United’s Poor Example?

Nora Jacobs, SVP, Hennes Communications This past weekend provided the crisis communications profession with a Petri dish-like opportunity to study the way two almost identical organizations managed two almost identical situations less than two weeks apart. If we had devised an experiment using the scientific method, we probably could not have created a more precise…

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PR Pros: Take a Seat at the Table

Wendy Glavin, Founder & CEO, Wendy Glavin Agency The National Press Club in Washington, DC was the ideal venue for PR News’ Measurement Conference. The Club’s emblem is the Owl, in deference to wisdom, awareness and nights spent working. Global thought-leaders and 2017 Hall of Famers, Richard Bagnall, CEO Prime Research UK, Mike Daniels, Principal,…

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How to Drive Innovation with Social Media

Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation. Samantha Scott, Business Operations, Idea Drop Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your…

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United’s Excess Baggage

Steven Fink, President and CEO, Lexicon Communications Corp. I make my living dealing with corporate crises, and I can tell you that a crisis caused by human error carries its own particular baggage. In the case of a nuclear power plant crisis, or deaths caused by eating contaminated hamburgers, products that have intentionally been tampered with,…

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Digital Transformation & Disruption

WHAT IS IT AND WHY DOES YOUR BUSINESS NEED IT? The Digital World is all around us.  It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many…

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Tech Marketers Need Strong Focus on Lead Nurturing in Content Marketing Strategies

CommPro.biz Editorial Staff IDG Enterprise — the leading enterprise technology media company, comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — explores the role of content consumption in the technology purchase process in the 2017 Customer Engagement research. Digital transformation is putting more emphasis on technology driving the business forward. In turn, IT decision-makers…

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United: The Problem With Being A Transactional Brand

Jeff Rosenblum, Founder, Questus United Airlines took a public relations beating this week when they didn’t allow passengers wearing leggings onto a flight. It felt like the Internet pointed all of its vitriol at United for an entire day. According to Brandwatch, United’s mentions on Twitter, Facebook and Instagram grew exponentially, from its average 2,000…

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Time Inc.’s People Announces “50 Companies That Care”

A Commpro News Update For the first time, Time Inc.’s People has revealed a list of “Companies That Care.”  This list spotlights 50 U.S. companies with 1,000 or more employees that have succeeded in business demonstrating respect, compassion, and concern for their communities, their employees, and the environment. Research and consulting firm Great Place to Work worked…

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Most Desired Features In Mobile Sales Enablement Apps

David Keane, Co-founder & CEO, Bigtincan Ensuring that sales teams have access to the right information and content to prepare, present and share with their prospects and customers is a critical capability of every sales-focused organization. While desktop computers are still used in some situations, the continued adoption of the smartphone and tablet by sales…

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Flying The Friendly Skies: Not if You’re on United Airlines This Week

Andrew Blum, Principal, AJB Communications For many years, the slogan of United Airlines has been “Fly the Friendly Skies.” For two girls attempting to board a flight this week, the airline was anything but friendly and UAL stepped into a self-imposed PR and social media mess. In what has been hash-tagged as #LeggingsGate on Twitter,…

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