Search results for: crisis communication

Research-Driven PR: Research Tools to Identify Big Ideas (Part 1)

Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ In this two-part article we explore two sides of incorporating research into the practice of communications and how technology is making it more accessible. Here, we focus on using research to identify big ideas for PR campaigns. In the coming weeks, we’ll address research as a tool to…

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PR Summit DC: The Digital Environment Forces Brands to Be Transparent and Proactive

Karen Megarbane, Marketing Campaign Manager, PublicRelay At the recent Capitol Communicator event, PR Summit DC, the most important theme presented was that the role of the communicator is more essential than ever before due to a changing digital landscape. This new environment requires the profession to be highly tuned into the social and traditional media environment. Here are some…

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Count on Financial Literacy for PR Wins

  Katie Bender, Community and Public Relations Manager, Northrim Bank  Too many communications professionals profess a fear of numbers, which is damaging not only to your reputation as a professional but perhaps also to your brand. If you aspire to advance in your career, want to have more influence on the management team or volunteer for a non-profit board,…

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PR RFPs: Time to Reinvent a Broken Process

  It’s no secret that most agencies hate receiving RFPs (requests for proposals). We also haven’t met business and corporate communications leaders who jump for joy at the prospect of issuing RFPs – traditionally a tedious, time-consuming process. Let’s be honest. It isn’t the RFP per se that bothers all parties (although a poorly written…

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5 Ways to Make Ethics Part of Your Daily Routine

Janelle Guthrie and Margaret Ann Hennen  Often when PR professionals think of ethics, our minds automatically go into crisis prevention mode. How many of us have been thrust into the position of defending our clients, corporations or political leaders when their ethical compasses go astray?  Living the PRSA Code of Ethics means so much more. That’s…

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New Client Guide to Agency Search: A Path to Better Outcomes

Hiring a PR, communications or digital marketing agency is among the most important decisions corporate communications and business leaders make. In “A Client’s Guide to PR & Communications Agency Search,” we outline a path to improve agency hiring success. The Guide highlights what’s at stake. Finding the right agency can be a powerful driver of…

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Reputation Management in a Polarized Age

JP Laqueur & Steve Cody  Let us just come right out and say it: “The Apolitical Brand is Dead.”  It used to be that a brand could avoid taking stands on polarizing issues. As Michael Jordan supposedly once said – in response to criticism of his lack of political activism – “Republicans buy sneakers too.” …

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The Changing Nature of Activist Investing – 5 Takeaways from NIRI 2018

Eric Koefoot, President & CEO, PublicRelay Last week, I spoke at the annual NIRI conference addressing the changing role of the activist investor and how the IR function needs to evolve to keep up with these changes. As the rise of activists continues, so must strategies to monitor and engage across the media landscape and…

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How to Survive Work Crises: What I Learned on Capitol Hill

Jill Gerber Work crises happen.  They occur daily on Capitol Hill, the professional environment I know best.  A frequent criticism of Congress is that it governs by crisis, lurching from one near-calamity (government shutdowns, tax provisions near expiration) to another.  After more than two decades as a Senate and House communications professional, I have a…

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Millenials Drive A Key Leadership Trend In 2018

Dudley Slater, Fusion Leadership Millennials [as the largest generation in today’s workforce] are powerful, and they are hungry! You’re organization and your career as a leader (or prospective leader) literally depends on your ability to satisfy this hunger. So what’s the cause of the insatiable millennial tummy rumble? According to Whitney Dailey, director of marketing and…

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Still Denying He’s Responsible, Colangelo Resigns

Ronn Torossian, CEO, 5WPR A public relations crisis bombshell landed right in the middle of the NBA playoffs last week when several media outlets “revealed” that Philadelphia 76ers executive Bryan Colangelo was the primary suspect behind several “anonymous” Twitter accounts that had been used to criticize Philadelphia superstar players and even members of the 76ers…

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Five Ways Social Media Makes your Planning Process More Strategic 

Deirdre Breakenridge, CEO of Pure Performance Communications Social media has changed the world of PR and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use…

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PRSA Announces Winners of 2018 Silver Anvil Awards

“PR Pro of the Year” Presented to Team Behind “The Talk – Creating a National Movement to End ‘The Talk’ and Racial Bias” Campaign     “Don’t Be An Accidental Drug Dealer – A Campaign to Combat Tennessee’s Opioid Epidemic” Wins “Best of Silver Anvil” Award   NEW YORK (June 7, 2018) – The Public Relations Society…

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The 2018 Silver Anvil Awards Ceremony is Tonight!

  The Public Relations Society of America (PRSA) announced the 2018 Silver Anvil finalists. The Silver Anvil Awards are the communication industry’s oldest and most esteemed award. Winners will be announced tonight at the Edison Ballroom, in the heart of Manhattan’s theater district. For a complete list of finalists, click here. Trends noted by judges among this year’s entries included…

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How PR Professionals Can Engineer a Trust Turnaround Promoting Best Practices

 Julie Wright, President, (W)right On Communications, Inc. It is not business as usual in the media industry.  Some say we’re in a post-truth era. One thing is for sure: the role and truthfulness of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, these controversies and confusion have had an enormous measurable impact on…

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PR Measurement’s Missed Opportunity

Roxane Papagiannopoulos, Managing Director of Media Analysis, CARMA North America More and more, PR professionals are being asked to produce reports that go beyond vanity metrics — those impressive-sounding but hollow numbers of page views, social media likes and shares, etc. — to include measurements tied to business goals. Providing information that illustrates how public relations…

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It’s About Trust: Helping Your Organization Build Relationships

Daniel Goodwin, Director, Government Relations (Federal), Suncor Energy By the time you reach the end of this article, you will have decided whether you trust me and the ideas I express. We make this type of rapid and intuitive judgment every day. When we meet someone for the first time, speak with a salesperson or watch…

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