Search results for: crisis communication

  Katie Bender, Community and Public Relations Manager, Northrim Bank  Too many communications professionals profess a fear of numbers, which is damaging not only to your reputation as a professional but perhaps also to your brand. If you aspire to advance in your career, want to have more influence on the management team or volunteer for a non-profit board,…

Janelle Guthrie and Margaret Ann Hennen  Often when PR professionals think of ethics, our minds automatically go into crisis prevention mode. How many of us have been thrust into the position of defending our clients, corporations or political leaders when their ethical compasses go astray?  Living the PRSA Code of Ethics means so much more. That’s…

Jill Gerber Work crises happen.  They occur daily on Capitol Hill, the professional environment I know best.  A frequent criticism of Congress is that it governs by crisis, lurching from one near-calamity (government shutdowns, tax provisions near expiration) to another.  After more than two decades as a Senate and House communications professional, I have a…

Deirdre Breakenridge, CEO of Pure Performance Communications Social media has changed the world of PR and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use…

Roxane Papagiannopoulos, Managing Director of Media Analysis, CARMA North America More and more, PR professionals are being asked to produce reports that go beyond vanity metrics — those impressive-sounding but hollow numbers of page views, social media likes and shares, etc. — to include measurements tied to business goals. Providing information that illustrates how public relations…