Search results for: content marketing

The BuzzFeed Buzzsaw: Who Should Decide What You Get to See?

By Simon Erskine Locke, Founder & CEO of CommunicationsMatch BuzzFeed was right. BuzzFeed was wrong. In the debate about the Trump dossier, there seems to be no in-between. Mainstream media organizations have decried BuzzFeed’s decision to publish research conducted by a former British Intelligence officer into what President-elect Donald Trump may or may not have…

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Communications Tips to Help Challenge Common Misconceptions

  In a recent case study, we describe how National Safety Council (NSC) faced that challenge with their #CallsKill campaign. Eight in 10 drivers mistakenly believe hands-free devices are safer than using a traditional mobile device. NSC wanted to bring awareness to this misconception and help make the roads safer. Here are some tips to…

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The 10,000 Hour Rule: What It Takes To Be A Communications Expert

By Simon Erskine Locke, Founder & CEO of CommunicationsMatch Malcolm Gladwell’s excellent book “Outliers” popularized what has become known as the 10,000 Hour Rule. Drawing upon research by Anders Ericsson and Robert Pool, he highlights that it takes approximately 10,000 hours to become a master at something. That translates into roughly 3 hours every day…

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Examining the Power of a Good Story: What’s Your Company Narrative?

  It can seem like reaching your audience — I mean really reaching them and truly engaging and connecting with them — is harder than slogging through tar on a cold day. You can’t be too self-promotional, or they’ll tune you out. Scaring them into buying your products doesn’t work (nor is it particularly nice).…

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2016 Top 10 Reports

Editor’s Note:  The CommPRO editorial team has selected the most popular reports shared by industry influencers.  We salute our contributors and look forward to continuing our collaboration in 2017. 1.   How to Choose a Media Monitoring and Measurement Service – https://sumo.ly/ky0Y ​2.   How To Build A World-Class Crisis Communications Playbook –  https://sumo.ly/hEnE ​ 3.  …

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2016 Top 10 Events

Editor’s Note:  The CommPRO editorial team has selected the most popular events held during 2016.  We salute our event partners and look forward to continuing our collaboration in 2017. 1.   How A Trump Presidency May Impact Shareholder Activism – https://sumo.ly/sdwB 2.   Financial Communications and Innovation Forum – https://sumo.ly/pTNV 3.   Election Season Special Webinar: Shareholder…

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Social Media & The CEO

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM    I recently wrote on Twitter that the leaders of companies need to engage when it comes to social media.  In my post I noted:  It’s that important.  And in the next post I added – carefully. Before going any further, let me make one very important point. …

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Top PR Firms:  Finding the Right Agency For Your Company

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  Tens of thousands of companies start their search for PR agencies by searching for “Top PR Agencies,” “Top Financial PR Agencies,” “Top Pharmaceutical PR Agencies,” “Top Consumer PR Agencies,” etc. on Google.  It’s a starting point for what can often be a time consuming, frustrating journey into the dark. A…

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Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study

 A Commpro News Update Technology, specifically marketing technology seems to be assuming a bigger and more critical role within the world of advertising.  This dependence on technology doenst come without a host of challenges. Today’s marketing professionals are using an average of five tech solutions to buy digital media.  This is all according to a…

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Five New Affiliates added to Bianchi PR & Public Relations Global Network (PRGN)

A Commpro News Update This week, Bianchi Public Relations and the Public Relations Global Network (PRGN) announced that five new communications agency affiliates have been added to one of the world’s largest PR agency networks. The additions occurred at the consortium’s meeting that took place recently in Lisbon, Portugal. PRGN also debuted a new logo,…

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Beyond PR 101: 3 Truly Unique Pitching Tips

By Frank Strong, Founder & President of Sword and the Script Media If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and…

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Six Public Relations Tips to Tackle Fake News Influence

By Tom Becktold, Founder, NewsDriver My thinking is that you drive around the fake news swamp and tackle the audiences you need to reach more precisely and directly with your own messaging. Social media provides an amazing opportunity for public relations to micro-target with factual, relevant content that speaks to our tribal selves. It moves beyond…

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If PR is Looking for News, Listen for Frothy Words

By Frank Strong, Founder & President of Sword and the Script Media Words matter, and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the…

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Communications Industry Outlook Survey 2017: Give Us 5 minutes And We’ll Donate 5 Meals To Families In Need This Holiday Season

Want to know how your peers see the communications industry changing in 2017?  Will budgets be rising or falling?  Will more firms be engaging agencies or consultants for integrated PR and digital marketing campaigns?         Please take 5 minutes to complete the following anonymous 13 question CommPRO.biz survey for our partner company CommunicationsMatch.  In the…

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Find the Right Company & People When Hiring A PR Firm

The decision to engage a communications firm is consequential for a number of reasons. While the first may be cost, more important, the firm will be responsible for preserving, protecting and growing a company’s most valuable assets – its brand and reputation. When it comes to searching for a communications partner, CommunicationsMatch is a powerful…

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Searching for Top PR Firms or Communications-Related Resources?

Find PR Agencies and Communications Professionals That Match Your Needs  By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       At CommunicationsMatch we know it is not always easy to find PR and marketing communications services firms that match specific needs.  We also understand the challenge of ensuring your PR, marketing, SEO or web development firm…

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Public Relations Agencies – The New Digital Normal

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  On a recent trip to Japan, where I’d previously worked as the head of communications for Morgan Stanley and Deutsche Bank, I met a friend who runs a major PR firm in Tokyo.  He told me that his firm was unrecognizable from the PR agencies of 10 years…

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Why We Need To Reinvent Communications (and Ourselves)

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM       Time waits for no one.  It is easy to get complacent, do a Rip Van Winkle, wake up and find the world has changed around us. New technologies and communications channels have driven more change in the last 10 years than the last 100.  In our…

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