Search results for: content marketer

Keeping Teams Engaged During Summertime

By Shawn Dickerson, Director of Solutions Marketing, Workfront It’s summertime, and the living’s easy – and that’s typical for many companies during the summer months. Lighter workloads and more frequent vacations can make the usual fast-paced office environment feel uncomfortably slow. However, those phases in a team’s bandwidth should be seized as valuable opportunities to refine…

Read More

The Age of Aquarius Meets the Age of Millennials

Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…

Read More

Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

Read More

How a #Rolex Snob Learned to Love the #AppleWatch

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” I got my hands on my first Rolex when I graduated from college, after securing a job at a small advertising agency producing TV commercials. Granted, it was a fake, however the name was right on the dial, and…

Read More

Cannes Lions – A Creative Bounty

By Tera Miller, Partner, Director of Strategic & Creative Planning, Ketchum It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins. In a Festival with 15,000 attendees from hundreds of organizations attending countless sessions, the pressure to stand out mimics…

Read More

What Is Twitter Now?

By Jack Monson, Director of Digital Strategy, Qiigo Each week marketers talk about the latest new feature on Facebook and how they might use that feature to push their brand forward. We’re also frequently talking about Instagram, Snapchat, and a couple of revolving newcomers. But many marketers are no longer talking about Twitter, or at…

Read More

‘Gen Z’ and the Workforce: They Soon Will Be Knocking at Your Door

Everything you need to know about America’s youngest generation: For starters, they’re not like millennials!  By Ann Arnof Fishman, President, Generational Targeted Marketing No matter what the technological advances, Gen Z (born 2001 —) can handle it! They never knew the world before the technology revolution. Long before they started school, they already had learned many digital…

Read More

6 New Strategies for Engaging Millennial Talent

By Evan H. Lesser, General Manager, getTalent An untold number of articles and advice columns have been written about how the Millennial generation will impact the workforce as it becomes an ever-growing presence. In fact, by 2025 Millennials will make up roughly 75% of the workforce. That means companies will have to work even harder to source…

Read More

What Is LinkedIn Now?

By Jack Monson Director of Digital Strategy, Qiigo Monday’s announcement of Microsoft purchasing LinkedIn for $26.2B means that Microsoft is finally “in” social media after years of trying.  Acquiring LinkedIn is really the only move that made sense. Looking at hotter social properties like Snapchat would be a quicker way to freshen Microsoft’s image with younger demographics, but…

Read More

Lynne Frank Promoted to President, International Marketing and Worldwide Planning and Operations, Warner Bros. Pictures

A CommPRO News Update Sue Kroll, President, Worldwide Marketing and Distribution, Warner Bros. Pictures announced today that Lynne Frank has been promoted to President, International Marketing and Worldwide Planning and Operations, Warner Bros. Pictures. “Lynne is an excellent executive and a top-notch international film marketer” In this new position, Frank will handle the oversight of…

Read More

#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

Read More

What Is Social’s Impact On Your Business?

Businesses have multiple ways to keep in touch with audience thanks to social media. But do they all know the results of investing their time, money and manpower into these channels? Approximately 85 percent haven’t proven social’s ROI on a quantitative level. And without metrics to meet, businesses won’t be able to use social to…

Read More

Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

A CommPRO Industry News Update… Adobe has been recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q2 2016” report by Forrester Research, Inc. Adobe received the highest scores in both offering and strategy. Forrester evaluated the nine most significant enterprise marketing software suites across 40 criteria, including strategy, market presence, and…

Read More

How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

Read More

Outfox Outlook: Tricks for Outlook Email Layouts

By John Thies, CEO and Co-Founder,  Email on Acid As one of the most popular forms of email management for businesses across the globe, Outlook is unfortunately always going to be a problem child when it comes to designing creative email marketing campaigns because of coding and image restrictions. But, email marketers want to be able to…

Read More

Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

Read More

Attending Events & Networking: 5 Important Tips

Attending events and networking are the most important things you can do for your career.  Online conferences and webinars are a great way to learn, but nothing will replace the value of being there, according to Matt Heinz, Heinz Marketing.  I couldn’t agree more.  Here are some of Matt’s reasons and insights: 1.  Get that ‘out of office’…

Read More

Social Analytics Isn’t Enough When the Bar is Set Too Low

By Peter Caswell, CEO, NetBase Social media analytics has become a business must-have, allowing brands to extract actionable data from consumer output. But not all options are created equal, and some may do more harm than good. Here’s what brands must consider to pick a platform that maximizes ROI and engages with consumers on a meaningful level:…

Read More