Search results for: brands

Hospitality in 2018: Tech Solutions for Your Hospitality Business

Edward Ed Schnick, CFO, Yorkville Advisors  For some companies in the hospitality environment, it’s easy to remember what business was like before the digital revolution. Back then, families and individuals came to hospitality brands for some rest and relaxation away from their typical nine-to-five lives. However, in recent years, the rise of new technology, and the…

Read More

Martha Boudreau of AARP on How Nimble is the New Norm

Doug Simon, CEO and Founder of D S Simon Media had the chance to speak with Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer of AARP at the Capitol Communicator PR Summit DC. Martha and Doug both have a BA in Political Science from the University of Michigan. Martha Boudreau’s VlogViews:  ‘The most effective organizations at creating one brand voice…

Read More

Tips to Improve Success with Financial Communications

Edward Ed Schinik, COO, Yorkville Advisors Organizations that struggle to effectively communicate the financial happenings in their businesses can have trouble when it comes to planning things like cash flow improvements and strategies for a better bottom line. In any industry, better communication is often the key to keeping a company running smoothly.  The right communications around…

Read More

PRIMEChat: Better Insights. Better PR-ROI. – Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic (On-Demand Recording)

Webcast Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG. This latest installment features Eileen M.…

Read More

2017 Bronze Anvil Award of Commendation Highlight: Ale, Ale, Rock and Roll

Reminder: The Bronze Anvil Entry Deadline is March 23rd! PRSA    For close to 20 years, consumers haven’t been willing to pay for new music. They’re not going into music stores for it (many of the national chain brands no longer exist), and when they discover it online, it has all the excitement of dragging and dropping a…

Read More

United Airlines: What a Difference a Year Makes 

Christine Simeone, Executive Vice President, LPP  As a communications professional who owns how a company responds to a crisis, there are a few key tenets that should drive everything you do: Be transparent – to maintain credibility Take accountability – it goes a long way with key stakeholders Be responsive – to avoid stakeholders and the…

Read More

Toys R Us to Sell All Stores

Edward Ed Schinik, COO, Yorkville Advisors For generations of American kids, Toys R Us was why they “didn’t wanna grow up.” It was the place for “bikes and trains and video games…” and countless other toys, billed as the “biggest toy store” in advertising jingles. That era will soon come to an abrupt end. An announcement…

Read More

Four Goals For Your Communications Team In 2018

Do you want to turn your CEO into an influencer ? Win the competition for attention at tradeshows? Create more awareness for your campaigns and initiatives? We have identified 4 key objectives that communicators want to achieve in 2018.

Read More

Briz Media Group Launches a New Twist on Influencer Marketing

dbray Media Rebrands Agency CommPRO Editorial Staff Briz Media Group, formerly named dbray Media, announced today the formation of Connectors, a network of some of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media…

Read More

Can Leaders Cure the Problem of Employee Stress?

Edward Ed Schinik, COO, Yorkville Advisors It’s easy to assume that “stress” and “work” are two terms that must go hand-in-hand. After all, it’s called work for a reason. Yet, there’s a point at which stress can become so significant that it starts to harm employee health – and when employees are no longer well enough…

Read More

Building THE NEXT GENERATION AGENCY Through M&A

  Webcast Overview A college student sits in his dorm and dreams about the next wave of internet communications.  It started with Microsoft and then climaxed with Facebook, Google, LinkedIn and Instagram among others. The impact of these new technologies has been enormous for agency CEOs.  No longer would the traditional tried and true print and broadcast media rule the kingdom. …

Read More

What You Need to Know About Email Marketing in 2018

Matt Harris, co-founder and CEO of Sendwithus Facebook’s latest algorithm tweak, limiting public posts in favour of personal content in the News Feed, has rattled publishers and brands alike, illustrating just how powerful social networks have become. For savvy marketers, the news is a reminder that time and resources are better spent building their own…

Read More

NCAA March Madness Set to Begin During FBI Investigation

Mark Angelo, CEO, Yorkville Advisors College hoops are about to enter its most exciting and popular stretch of the year, March Madness, and yet the NCAA is still operating under a thick cloud of suspicion stemming from a wide-ranging pay-for-play scandal and an ongoing investigation by both the United States Congress and the FBI. As nearly…

Read More