Search results for: brands

5 Reasons Your Company Should Rebrand in 2019

Ronn Torossian, CEO, 5WPR While the concept rebuilding a company’s identity might seem overwhelming at first, the truth is that most companies will need a rebrand at some point. As the voice and reputation of a business, a brand is how you build connections with your target audience. If you find that your image isn’t…

Read More

Planning Your 2019 PR Strategy Starts Now

Ronn Torosssian, CEO, 5WPR  2019 may still be a few months away, but it’s never too soon for businesses to begin thinking about how they can improve their chances of success in the year ahead with a strong and reliable PR strategy. Public Relations are a crucial component in building company image, but in many fast-paced business…

Read More

PRIMEChat: Better Insights. Better PR-ROI. – Andrew Bowins, SVP Communications & Industry Affairs, Entertainment Software Assn. (On-Demand)

  Webinar Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. This latest installment features Andrew Bowins, SVP Communications and Industry Affairs at the Entertainment…

Read More

Cision Chief Insights Officer Mark Weiner Wins PR Lifetime Achievement Award

CommPRO Editorial Staff Cision®  (NYSE :CISN ) announced that Mark Weiner, Chief Insights Officer at Cision, has received the prestigious Jack Felton Medal for Lifetime Achievement for contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. This yearly award given by The Institute for Public Relations (IPR) recognizes individuals who epitomize the philosophic…

Read More

British Airways Is Weathering PR Turbulence

Ronn Torossian, CEO, 5WPR  Embattled UK airline British Airlines has faced another hit to its reputation this month, after being forced to reveal that a major data breach had exposed customer financial information to hackers.  In the words of Amelia Brophy, head of brands at research firm YouGov, the latest crisis for BA has come…

Read More

Managing a PR Crisis in 3 Steps

Ronn Torossian, CEO, 5WPR  From data breaches to sexual harassment, major brands across a range of industries are dealing with a myriad of PR crises–and struggling to bounce back. Indeed, in the very public age of the internet and social media, businesses have to be realistic; small or large, most firms will eventually face a…

Read More

Uber Hires First CMO – The Next Step in the Brand’s Evolving Voice

Ronn Torossian, CEO, 5WPR  Wildly popular- and controversial- ride-hailing firm Uber has hired its first ever chief marketing officer, almost a decade after the company was first founded. As governments across the globe continue to wrestle with the appropriate regulatory schemes to reign in the sharing economy giant, the appointment of an executive brand manager…

Read More

A Dysfunctional Dance with Diversity

Sharon Fenster, President PRSA-NY;  President, Fenster Communications It’s no secret that when it comes to diversity the public relations field is woefully behind.  Just last week this was evidenced by the list of honorees from the 2018 PRWeek Hall of Fame—only one winner was a person of color.  Rochelle Ford, dean and professor, School of…

Read More

The State of Video Marketing Special Report

Alex Ragir, Co-Founder, Storyhunter In 2018, video marketing is something you can’t afford to not have, but it also doesn’t have to be expensive. Nowadays, there are a lot of ways to use videos to tell your story that are efficient and affordable. Three out of four executives say they’re using video more frequently in…

Read More

Trump and the Future of PR

Katie Kern, COO and Partner, Media Frenzy Global In 2016, Oxford Dictionaries identified “post-truth” as the word of the year. On the heels of one of the most highly debated elections in our nation’s history, the term was a nod to the political climate at the time. Fast-forward to 2018 and post-truth, a well-groomed version…

Read More

PR’s PR Problem

Don Silver, COO, BoardroomPR PR professionals are talking and have been for the past 18 months or so. “Can you believe this guy?” can be heard at the local PRSA meetings and company conference rooms, alike. We have witnessed the undoing of generally accepted political and business communications practices. Prior to President Trump’s election and…

Read More

The Growth of Live Video Streaming for Public Relations and Marketing

Douglas Simon, CEO, D S Simon Media You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in…

Read More

Top Trending Social Media Topics at New York Fashion Week #NYFW

CommPRO.biz Editorial Team In the midst New York Fashion Week, much of the biggest news is happening off the runways and social media is keeping track. According to international social media analytics firm Talkwalker, the top trending topic on social media is the altercation over the weekend between Nicki Minaj and Cardi B, with nearly…

Read More

Kaepernick Deal Gets People Talking About Nike

David Diaz, Executive, Davenport Laroche If Nike was looking for attention in a crowded athletic wear marketplace, they found a surefire way to get some. As part of a new long-term messaging campaign, Nike has put one of the most famous – and infamous – faces in sports behind their brand. Colin Kaepernick is one of…

Read More

Tips On How To Align Marketing and PR Strategies

Ronn Torossian, CEO, 5WPR Today, modern companies are constantly looking for new ways to upgrade their marketing plans and develop stronger connections with their target audiences. One of the best ways for businesses to upgrade their promotional strategies in the years ahead is to make sure that their PR and marketing strategies are properly aligned.…

Read More

CBS’ PR Messaging Tentative in Wake of Moonves Accusations

David Diaz, Executive, Davenport Laroche Executive leadership at media companies wants to control or monitor the flow of news. They want to make a profit from the stories and keep the public informed. As a general rule, though, they never, ever, want to be the headline. And, yet, that’s exactly what’s happened to CBS chief executive Les Moonves.…

Read More

4 Keys to Using Competitive Media Intelligence to Your Advantage

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay Understanding your competitive landscape is almost as important as managing your own brand. As we witnessed first-hand with the Equifax data breach, the entire industry was dragged into brand crisis mode. While you may not have a line of sight into a crisis this extreme, having a good grasp…

Read More

The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.

Help Us Create a Fantastic Study on Social Media Video The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video…

Read More

Take Five Minutes to Complete the Brand and Social Media Video Communications Survey

This survey  will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives…

Read More