Search results for: brand

What Happens Next?

The Capitol Is Stormed and American Companies Are Going to Be Front and Center: The “138” Are About to Become Untouchables  Richard S. Levick, Esq., Chairman & CEO, LEVICK January 6th, 2021, a day that will live in infamy.  History moves in waves. The unthinkable becomes commonplace and we are no longer shocked. Not even surprised.…

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The Stevens Group PR Masters Podcast Acquispectives – Michael Kempner

Michael Kempner, Founder and Chief Executive Officer, MWWPR “The era of the silent CEO is over. People are going to remember what you did during COVID. So, how do we continue to help clients do the right things – grow and build their businesses and brands – and get ready for the post-COVID environment?” Listen…

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Resolution: Committed to Cursing?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.  Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.  What’s surprising is that individuals seem increasingly unconcerned…

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Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive  Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from?  Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

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Will 2021 See the Return of the Evergreen Story Pitch?

Kristine Maloney, Assistant Vice President of TVP Communications Sometime during the endless hours of news coverage I consumed in the days following the presidential election, I caught a comment from a podcast producer who was providing political analysis. I don’t remember where I saw or heard him (though CNN was on in the background a…

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Howard J. Rubenstein – Remembering A Public Relations Legend

Howard J. Rubenstein, PR industry legend with a career spanning more than 60 years, passed away Tuesday.  Howard, known as the “godfather of NYC PR” was 88-years-old.  From advising governors and mayors, to counseling cultural institutions, to founding and supporting civic and philanthropic organizations, Howard  always had a passion for making New York City a…

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Money Making: The History and the Future of Cryptocurrency

Mary Ann Callahan, Marketing Manager, CEX.IO Cryptocurrency has only been around for just over a decade, but lots of people have made a ton of money with it. Trading, investing, ICOs, startups, countless blogs, YouTube channels, and conferences have turned cryptocurrency into an industry in its own right. There’s no doubt that bitcoin trading has…

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Did Apple Make a Debundling Blunder?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It’s a parent’s classic Christmas morning fail:  After having the foresight to purchase the holiday’s hottest new toy, they forget to buy the batteries!  By not including a charger with its newest ‘toy,’ has the world’s most valuable brand set up its customers for gift-giving/getting…

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Navigating the Email Marketing Economy

Brian Wallace, Founder & President, NowSourcing Electronic mail is far from dead. In four years from now, we will be sending 361 billion emails per day, and the most proficient companies are raking in 4,400% ROIs for every $1 they spend on email marketing. Oddly enough, consumers seem to love it. In fact, email marketing has…

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The Content Council Announces New Board of Directors

New Chair, Red Havas EVP Linda Descano, CFA®, Brings Years of Merged Media Experience to the World’s Premiere Content Marketing Organization CommPRO Editorial Staff The Content Council, the premier nonprofit organization representing content marketers globally, is pleased to announce the election of its 2021–2023 board of directors. Linda Descano, CFA®, executive vice president and head…

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Building an App? How to Improve Your Online Business

Samantha Higgins Does your business require a mobile app? In most cases, the answer is yes. People consume information, make decisions, and purchase products using their mobile device. A well-designed mobile app will encourage brand loyalty, engage customers, and let your customers make purchases on the go. A Mobile App Is a Portal for Your Business…

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Wonder If We Really Want State Farm’s Rodgers Rate?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  “How much does it cost?”—That’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits.  A leading insurance company, however, has decided not only to buck that communication wisdom but to…

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5 Ways to Get Purposeful Communication Correct During the COVID Crisis

It’s never been more important to show that your organization stands for more than the bottom line.     Debra Sobel, Managing Partner, Verity London These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good. The process of discovering a social purpose,  finding ways…

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Changes in Crisis Communications

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?     Ted Kitterman After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning. Some communicators have even gone so…

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9 Communications Predictions for 2021

Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.     Dorothy Crenshaw, CEO, Crenshaw Communications 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us…

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Close Up with EIN Presswire: A New Type of Distribution Service

CommPRO Editorial Staff EIN Presswire is an organization that had everything in place to succeed in 2020. They had a 100% remote workforce in place. Their DNA was already in the cloud. The press release distribution industry was already at an inflection point. Overly consolidated. Expensive. The pandemic has resulted in the recalibration of corporate…

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