Search results for: HEALTH

Democratic Debate # 7: Trump’s Default

Arthur Solomon, Public Relations Consultant The Democratic Debate # 6, the last one of 2019, reminded me of the poem about a little girl that goes, “There was a little girl. Who had a little curl. Right in the middle of her forehead. When she was good, she was very good and when she was…

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Ahh, The Things You Do For Money

Thomas J. Madden, Chairman and CEO, Transmedia Group Fresh out of college, one of my first jobs was in advertising at Lennen & Newell, Inc., then a famous powerhouse Madison Avenue ad agency behemoth in Manhattan. One of the accounts I worked on there was Kent Cigarettes with the Micronite Filter.  Unfortunately, the filter turned out to…

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The Passing of Harold Burson, ‘PR Legend’ – A Tribute

Fay Shapiro, Publisher, CommPRO.biz Public relations legend Harold Burson, co-founder of Burson-Marsteller and one of the most influential figures in PR history passed away today.  Burson, a veteran of World War II, a graduate of the University of Mississippi, founder of Burson-Marsteller, friend and colleague to many, husband to Bette Ann and father to Scott…

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With Global Alliance, an International Network of Tech Public Relations Agencies, Launches

Founding Members include Affect (North America), With (UK), WEdge (China), Ideosphere (India), Bold (Singapore) CommPRO Editorial Staff Affect, a public relations agency specializing in technology, healthcare and professional services, and European tech PR and marketing agency With, announced today the creation of a global network of technology public relations agencies, the With Global Alliance. The With Global Alliance is launching…

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Lead Change in the World

Claudia Chan, Author, Leadership and Culture Change Expert We’re on the brink of a pivotal time for business as we enter yet another unpredictable presidential election year, and that provides the opportunity to take stock and make the changes we want to see. While it can be unsettling, it’s important to remember that change is fundamental for success. When we take control of our own destinies, whether in our personal lives or our professional…

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Ohio Doctor Fires Back at Overdose Death Allegations

Hamed Wardak, Entrepreneur When 25 patients die, especially when they are all being treated by the same doctor, that makes headlines. The various stakeholders involved in the tragedies begin looking for someone to blame. In this case, the doctor in question, William Husel, was accused of murder in the deaths of the patients.  According to…

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CommPRO’s Top Trending Articles in 2019

CommPRO Editorial Staff We’re proud and humbled to be among our industry peers who’ve contributed throughout 2019 to make CommPRO what it is today. With so many talented writers and popular articles, the readership data was the defining factor. Thank you for being part of our journey. Wishing everyone a peaceful, prosperous and healthy 2020.   Top…

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10 New Trending Employee Benefits (#8 Trending Article in 2019)

Marie Raperto, The Hiring Hub Employee benefits are ever-changing but they do take time to evolve.  Combine that with a job seeker’s market and employers need to find new and better ways to attract talent.  Here are 10 benefits that are being added or enhanced:  Student Loan Repayment.  While employers have been offering tuition assistance, student…

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Gillette’s “The Best Men Can Be”….A Mixed Reception (#5 Trending Article in 2019)

Sarah Petitt, Media Relations Manager, SSPR The mixed reception of Gillette’s “The Best Men Can Be” campaign stems not just from the Matt Walsh or Jessica Chastain’s of the world, but from PR influencers nationwide. Some applaud the sentiment behind the marketing strategy, while others find it forced – with little connection between the socially-conscious messaging and the product…

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2020: Get Ready for More Women in the C-Suite

Dana Beck, CEO of Drink Nutrient Women have been pushing through and breaking down boundaries for years in the workplace, and 2020 will be no exception. If the trends continue as they have, there will be more women in C-suite positions than ever before. As CEO of Drink Nutrient, I am just one of the…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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Democratic Debate # 6: The Comparisons

(With Lessons That Apply to Agency Life From The Debate Stage) Arthur Solomon, Public Relations Consultant The first four Democratic presidential wannabe debates had Democrats attacking Democrats. Thus, I thought the winner of all of them was President Trump. But the TV script changed during Debate # 5, on November 20, because the candidates mostly…

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Instead of a New Year’s Resolution Discover Your Life Purpose!

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  Instead of making yet another New Year’s resolution, which statistics sadly indicate an 80 percent failure rate, think about what is most important for you to accomplish in life and articulate that in a succinct statement of purpose.  Discovering and living your purpose is the single,…

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Nonprofits: Achieve Your Share of Voice in 2020

Denise Portner Senior Vice President, SteegeThomson Communications As communications professionals prepare to achieve a share of voice in 2020, you can position your organization for success with a few key strategies: 1) Connect your mission to the news Take a hard look at what issues are likely to make headlines in 2020 and how your organization can contribute…

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How Concepts From Psychology Could Have Avoided Peloton’s Problem

Dr. David Hagenbuch, Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.”  Such raw emotion has typified reactions to the spin cycle maker’s “Gift that Gives Back” commercial.  People are entitled to their opinions about the ad and Peloton can explain its position, but a few principles…

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dApps Moving to WAX and Leaving EOS

CommPRO Editorial Staff Worldwide Asset eXchange (WAX) announced partnerships with several EOS-based dApps that are moving to WAX. ITAM, Korea’s market-leading mobile games platform, plans to move its entire portfolio of in-game digital assets from EOS to WAX, including Dungeon Princess, Blue Dawn, Dark Town, Darkside Dungeon and many others. Citing Prospector’s overnight success, continuing…

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FrazierHeiby Announces New CEO and Co-Owners

The 36-year-old Agency is Returning to its Roots as a Woman-Owned Business  CommPRO Editorial Staff The New Year will bring about exciting changes at FrazierHeiby, an intelligent communications consultancy based in Columbus, Ohio. On January 1, 2020, President and CEO Bryan Haviland will step down and Executive Vice President Lauren Parker, 33, will assume the…

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