Search results for: thought leadership

7 Life Lessons Learned Making Gravy with My Grandmother

Linda Descano, CFA®, Executive Vice President, Red Havas  Perhaps like many of you, I’ve had the great fortune to be mentored and sponsored by so many fierce, fabulous women over the course of my career. When pushed, though, to name the one woman whose had the most profound influence in my life hands down it was…

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FIO Wins Best in Show at BitAngels Pitch Competition during CoinAgenda Caribbean

CommPRO.biz Editorial Staff BitAngels, a global investor network for the blockchain industry, announced the winner of the “Best in Show” category at its blockchain startup pitch competition during CoinAgenda Caribbean, the leading global conference series connecting blockchain and cryptocurrency investors, traders, digital currency funds and innovation executives since 2014. FIO, the Foundation for Interwallet Operability,…

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Uncle Warren’s Advice Is Right for Marketing—Not Just the Markets

    Andrew Corn, CEO,  E5A Integrated Marketing Warren Buffet’s most famous quote—one that’s been ringing in my head this past week—is simple: “Be greedy when others are fearful, and fearful when others are greedy.” The markets are in turmoil. The Fed just cut a half a point almost in a panic. Some asset managers, SMBs, newer…

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PR Masters Series Podcast, Episode #21 – Sheryl Y. Battles, Vice President, Global Diversity, Inclusion and Engagement, Pitney Bowes Inc.

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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Does IPO Mean “Uh-oh!” for Competitors?

Amy Dardinger, Manager, Media Relations, SSPR  In 2018, 190 companies issued initial public offerings in the US. So far this year, many of the companies filing have been big names, and both Zoom and Pinterest had excellent debuts. For the most part, the major launches have been successful, generating headlines and positive movement on the stock market.  A…

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If AVEs are “Bad” PR Metrics, What are the “Good” Ones?

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay AVEs – or Advertising Value Equivalent – are on their way out. Thanks to the efforts of the “Say No To AVEs” campaign that AMEC has been running for the past 2 years, fewer PR pros are using AVEs to measure anything. But the question that sometimes still lingers is…

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Messaging Your Business Purpose and Leveraging Corporate Social Responsibility

Durée Ross, President & CEO, Durée & Company For the past 20 years, Durée & Company has established itself as a leading public relations and marketing agency in the South Florida market. Over the years, the agency’s reputation for thoughtful, creative and substantial campaigns has earned it business nationally and internationally as well. President and CEO Durée…

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Institute for Public Relations Unveils New Look & Brand Narrative

CommPRO Editorial Staff The Institute for Public Relations (IPR) has released a new logo and brand narrative to signify its growth and a future focused on creating, curating, and promoting research and insights that empower public relations and communication professionals.   Created by Ketchum, the new logo with a refreshed typeface and color palette spotlights…

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LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

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Influencer Analytics for Next-Gen Communicators

Madeline McCabe, Senior Analyst, PublicRelay First Data Corporation’s Vice President of Communications, Michael Schneider, recently discussed influencer analytics that the team leverages to inform their broader influencer and media relations strategies. In the clip below, he highlights three types of influencers that should be on the radar of next-gen communicators and how your measurement program can help…

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Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 

Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.  Watch a…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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Business Must Be Nimble to Achieve #BalanceforBetter

Lisa Kimmel, Chair & CEO, Canada, & Chair, Latin America & Global Women’s Equality Network, Edelman International Women’s Day (IWD) is a time to both celebrate women’s achievements and reflect on how far we still have to go to achieve gender parity in society. This year’s campaign theme, #BalanceforBetter, seems particularly poignant after a year of reckoning…

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