Search results for: social media

The Growing Impact of Social Media on Sports

The drastic change in the social media landscape over the last 10 years has had a major impact on all aspects of our lives and sports industry is in no way an exception. Today, sports events and social media go hand in hand. We’re witnessing an era where every team, league, or sports association has…

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HPRMS Panel Discussion – Social Media: Cutting Through the Clutter

  How to best get your message out using today’s digital platforms Wednesday, November 14, 2018 8:30am – 10:30am Please join us for a panel discussion featuring digital and social media experts who will share best practices and talk about strategies that have worked for them and their organizations.  Panelists will also address the latest…

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Is Your Social Media Profile Photo Awesome?

Jill Kurtz, Owner, Kurtz Digital Strategy Your profile photo makes a visual impression of you online. So, it needs to be a worthy representation. Make it awesome. Keep in mind, that many people may “meet” you for the first time online. So, your profile picture could be the first visual that they associate with you.…

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B2С Social Media Marketing Mistakes

Neil Helson, Marketing Manager, Blurbpoint Media Undoubtedly, social media is still one of the most powerful digital marketing platforms around, albeit with unique marketing challenges. The trends in social media keep changing, and this change holds a real meaning when it’s about B2C businesses. That’s because in the B2C sector, customers gain an immense level…

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Top Trending Social Media Topics at New York Fashion Week #NYFW

CommPRO.biz Editorial Team In the midst New York Fashion Week, much of the biggest news is happening off the runways and social media is keeping track. According to international social media analytics firm Talkwalker, the top trending topic on social media is the altercation over the weekend between Nicki Minaj and Cardi B, with nearly…

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The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.

Help Us Create a Fantastic Study on Social Media Video The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video…

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Take Five Minutes to Complete the Brand and Social Media Video Communications Survey

This survey  will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives…

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Two Great (Free) Tools to Create Social Media Images

Jill Kurtz, Owner, Kurtz Digital Strategy Strong visuals help your social media posts to get attention. Social media users are much more likely to notice posts with an interesting image than text-only content. Getting the right visuals doesn’t have to be a budget-breaker. Here are two free tools that can help you create visuals that…

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Five Ways Social Media Makes your Planning Process More Strategic 

Deirdre Breakenridge, CEO of Pure Performance Communications Social media has changed the world of PR and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use…

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5 Essential Elements for Demystifying Social Media’s ROI

Eva Taylor, Senior Manager of Global Marketing, Hootsuite From customer advocates to YouTube experts and peers on all manner of social media platforms, the influence of everyday experts on how consumers discover, connect and buy makes social the right channel for digital growth. Yet trying to prove the business impact and ROI of social media…

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Social Media Risks Every Business Owner Should Know

William F. Mueller, Attorney at Kelley Kronenberg What are a CEO’s words worth? In Elon Musk’s case, they are getting costlier almost daily.  On August 7, 2018, one of America’s greatest innovators tweeted, “Am considering taking Tesla private at $420.  Funding secured.” Through a settlement agreement with the SEC, that tweet cost Musk and Tesla…

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Leveraging Social Media to Understand Your Demographic

Jake Anderson One of the first questions you’ll get when it comes to marketing a product or service is, “Who is your ideal customer?” With that information in hand, you can then proceed to craft a strategy to speak to their needs, desires, sensibilities and pain points. With the advent of social media, this process…

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Why Facebook Live Needs to Be Part of Your Social Media Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook Live lets you offer your Facebook followers an immersive experience and gives you the ability to interact in real-time. It is a great way to build on your Facebook page. Users follow Facebook pages because the brand appeals to them in some way. Facebook Live gives them a great…

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B.L. Ochman On The Power of Social Media LIVE™

B.L. Ochman, President of  Whatsnextonline.com, joins Doug Simon, CEO of D S Simon Media and President-Elect of PRSA-NY, to talk about how live stream is transforming the communications industry and how D S Simon Media is contributing to the ever-changing world of marketing with Social Media LIVE™.

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Small Caps: The Benefits of Growing Your Marketing, PR, and Social Media Presence (On-Demand Recording)

Webinar Overview Small-cap companies—typically defined as publicly traded companies with market capitalizations between $300 million and $2 billion—are confronted by many challenges, including: raising capital, increasing liquidity, attracting institutional investors, boosting share price, obtaining analyst coverage and a general mistrust of the small-cap market. Typically, CEO’s of these companies have limited time and budgets, making…

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Make Your Team Your Best Social Media Asset

Jill Kurtz, Owner, Kurtz Digital Strategy Tear up your social media policy that tells your employees that they can’t represent your company online. Do it. Your employees should be your most important advocates on social media. Encourage, don’t discourage. Hear me out. You do need to start with the right foundation. Social advocacy depends on…

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