Search results for: publicity

Will We Need Another Elvis to Combat Vaccine Phobia? (Op-Ed)

  Thomas J. Madden, Chairman and CEO, Transmedia Group The technical name for it is trypanophobia, which is an extreme fear of injections or hypodermic needles. And in the 1950’s, it was rampant as thousands of teenagers were afraid to take a vaccination to protect themselves against the scourge of that time, polio. There are vestiges of that same…

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The Role of PR in Achieving Women’s Rights

Editor’s Note: Photos compiled by the Museum of Public Relations   In 1908 Suffragette Emmeline Pethich-Lawrence created the “uniform” for women identifying with the movement.  This included; white for purity, green for hope and purple for loyalty.     From the birth of the women’s rights movement in 1848 until passage of the 19th Amendment in…

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Is KFC Serving Up a Bucket of Artificial Altruism?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org It’s comforting when a company puts society’s needs ahead of its own interests.  One of the world’s leading purveyors of comfort food appeared to be following that recipe when it decided to drop its iconic tagline for health and safety reasons.  So, why does it feel like…

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5WPR CEO On PR Toolbox Essentials

Many business owners tend to see public relations as an ever-changing field that’s filled with mystery and don’t always understand how it really works. This tends to lead to them working with publicists or PR agencies companies that will do that part of their job.  However, with a little trial and error, anyone can figure out what…

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PR Lessons To Never Forget

Arthur Solomon The year 2020 has produced many PR lessons that practitioners should remember. But four that should never be forgotten are: Never attempt to camouflage bad news because, Bad news will eventually become public, Never think you’re the smartest person in the room, And reputations earned over many years can easily be tarnished. The…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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PR Masters Series Podcast, Episode #32 – Dick Martin, Author, “Marilyn: A Woman In Charge”

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR,digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Dick Martin, Author, “Marilyn:…

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Our Future in Public Relations

Ken Kerrigan, Author, “Our Future in Public Relations: A Cautionary Tale in Three Parts”, Founder, Crystal and Fire PR For a profession that likes to celebrate milestones for clients, I find it curious that we haven’t marked a date on the calendar to celebrate the birth of public relations. That’s likely because we can’t seem…

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Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?

Arthur Solomon Friday, July 24, was supposed to be the date for the Opening ceremonies of the Tokyo Olympic Games. Due to the Covid-19 outbreak, the Olympic Games, called “Tokyo 2020,” were postponed for the first time in history. The Opening Ceremony of the Olympic Games ‘Tokyo 2020” will now be held on July 23,…

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Interns on Call – Helping PR Firms & Ad Agencies

Interns-On-Call.com Offers PRSSA Students & Their Wide Range of Technical, Writing and Publicity Skills  CommPRO Editorial Staff Broadcast Interview Source (BIS), the company which publishes the Yearbook of Experts®, ExpertClick.com and runs News Release Wire.com, is welcoming students from the Public Relations Student Society of America (PRSSA) to create Interns-On-Call.com “Skill Pages” to promote their…

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Litigation PR and Media Coverage

Ronn Torossian, CEO, 5WPR  Given the lightning speed of the news cycle, as well as the amount of social media use around the world, whenever any type of allegation is made public, the media and the public itself tend to cast the parties involved in a lawsuit in terms of villain versus a victim.  Furthermore,…

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Why Sen. Sanders Is The Winner

(With Lessons Learned From Sanders That PR People Should Heed) Arthur Solomon, Public Relations Consultant Sen. Bernie Sanders, on April 13, officially endorsed Joe Biden saying “we’ve got to make Trump a one-term president.” “I will do all that I can to see that that happens, Joe,” Sanders promised. The quick endorsement came as a…

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PR Masters Series Podcast, Episode #23 – Alan Taylor

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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