Search results for: political advertising

Top Trends for 2020: The “Age of Anxiety”

Norman Birnbach, President, Birnbach Communications For marketing functions, it is important to understand trends the media is covering in order to develop story angles that can keep your organization relevant. This year will see new technology through 5G, artificial intelligence deployed everywhere, the integration of voice control and virtual assistants into many more things, and more…

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Media Lessons Learned From the Impeachment Hearings

Arthur Solomon, Public Relations Consultant My first job in public relations was with a political firm, where I worked on campaigns ranging from local to presidential ones. My experience during those several years, before joining Burson-Marsteller, provided me with lessons that can never be learned from a communications’ school education. The most important was to…

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Stop The Presses!

Ronn Torossian, CEO, 5WPR Google’s new ad policy couldn’t have come at a worse time, particularly for nonprofit advocacy groups.  For marketers at companies trying to make profits, like Ben & Jerry’s and Credo, who had been preparing their holiday ads, the changes could also be quite disruptive. WHY? The plan for the new policy,…

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My 2019 Cable TV “Breaking News” – (Not Really) Column

Arthur Solomon, Public Relations Consultant It’s certainly not “Breaking News” to those who have read my columns criticizing cable TV political programs over the years that I believe that the political channels have poisoned American politics, as well as providing substandard coverage. I fault cable news reporters, with few exceptions, for acting like parrots and…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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PR Masters Series Podcast, Episode #1 – Mark Penn

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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An Intern’s Point of View

Lydia Korostelova, Intern at CommPRO.biz As a student in the world of public relations and political communications, my options and opportunities are vast. I’m pursuing my passion by gathering as much relevant professional experience as possible. By keeping this agenda in mind, I will be working as a summer intern at CommPRO.biz, writing articles on…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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Focus Media Promotes Four Employees to Executive, Leadership Roles

CommPRO.biz Editorial Team Full-service public relations and marketing firm Focus Media announced that Nicole Feller, Ryann Hannigan, Adrienne Bodnar and Christine Cordova have been promoted. Feller, of Montgomery, has become a Vice President. A five-year veteran of Focus Media, Feller is responsible for advertising concept development, media relations and editorial content. Having previously worked as…

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Cable TV Or Not TV? (A Conundrum)

  Arthur Solomon, Public Relations Consultant It’s no surprise to anyone who has read my writings about cable TV political coverage that I believe to call it “news coverage” is an oxymoron. That’s because cable TV hardly ever – maybe a teensy weensy once in a while – breaks any news. What cable TV presents,…

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Senators Slam Facebook for Alleged PR “Targeting”

Ronn Torossian, CEO, 5WPR No one following media in the 21st century, who understands the shifting dynamics of information delivery, downplays the importance of Facebook on the culture and the exchange of ideas. That influence is one of the primary reasons why the company has faced so much public scrutiny over the previous two years.  Many people…

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Does Democracy Die in Darkness?

Peter Himler, Founding Principal, Flatiron Communications LLC Hardly a day passes without my seeing a tweet from or about Civil, a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Today the purveyors of high quality news are not only facing a fiscal crisis, but they also…

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The “Dr. Jekyll and Mr. Hyde” Sports Story

Arthur Solomon, Public Relations Consultant Recent happenings – the just concluded FIFA World Cup in Russia and the U.S. Supreme Court annulling the prohibition of national sports gambling – have led me to be more convinced than ever that the sports scene can be compared to “Dr. Jekyll and Mr. Hyde,” Robert Louis Stevenson’s classic…

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Weasel Words: The Lexicon of TV Pundits (But Not Exclusively)

Arthur Solomon, Public Relations Consultant Depending upon which dictionary you use, a weasel will be defined as “sneaky or untrustworthy,” (Meriram-Webster); “achieve something by use of cunning or deceit,” (Oxford Living Dictionaries); or “a word  used “to temper the forthrightness of a statement; that makes one’s views equivocal, misleading or confusing,” (Dictionary.com). Perhaps the most…

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