Search results for: mobile marketers

Know the Basics to Soar with Social Media Marketing

  Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing uses social media platforms to communicate and engage with people. The goal can vary, from making new connections, to solidifying existing relationships, to defining subject matter expertise, and more. Because of the person-to-person nature of social media, it is a great tool for any digital marketing strategy…

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What was the Effectiveness of the Super Bowl Commercials?

Arthur Solomon, Public Relations Consultant Like past Super Bowls, there are so many commercials that’s it impossible to name the effectiveness of them, especially the most or least effective ones at this time, despite what the advertising pundits will say and write.That’s because the pundits would have to read the minds of all the marketers…

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How Many Followers Do You Need on Instagram to Get Paid?

Ronn Torossian, CEO, 5WPR As digital marketing and entrepreneurship expert, author, speaker and trainer Jay Kubusek, was quoted as saying “success all depends upon the second letter.”   A survey by PodSquad, a company that helps connect brands with influencers, revealed some surprising results.  Besides polling 300 paid Instagram influencers, the company also queried 50 brands…

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Stop The Presses!

Ronn Torossian, CEO, 5WPR Google’s new ad policy couldn’t have come at a worse time, particularly for nonprofit advocacy groups.  For marketers at companies trying to make profits, like Ben & Jerry’s and Credo, who had been preparing their holiday ads, the changes could also be quite disruptive. WHY? The plan for the new policy,…

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The Undisputed And Still Reigning Champion Is Text

  Ronn Torossian, CEO, 5WPR Since overtaking desktop five years ago, mobile has continued to build up its lead as the top vehicle for searches. Once the favored domain of Gen Z and millennials, it has since gained popularity with older generations. According to EX Texting, a leading text marketing software supplier, the majority of…

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Low Sales? You Might Be Making a Common Ecommerce Mistake

Source Ashley Rosa, Freelance Blogger Ecommerce marketing is an incredibly complicated skill, and it can be hard to determine exactly what’s contributing to low sales. It’s frustrating to miss your sales targets without an idea of what you can do to improve.  This article will cover some of the most common mistakes that prevent ecommerce…

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The Internet – the Mightiest Brand of All?

  Editor’s Note:  In celebration of International Internet Day… Jill Kurtz, Owner, Kurtz Digital Strategy Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990’s and is now…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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Driving Website Traffic to Build Ecommerce

Ashley Rosa, Freelance Blogger Traffic is gold when it comes to making sales. It’s the first rung in the sales funnel because, without it, your website is left sitting in the corner of the vast web universe. That’s not what you want really. After all, you’ve put extensive efforts in your product and its quality,…

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5 Questions PR Pros Must Ask in a Crisis

Wes Tyeryar, Director Of Strategic Partnerships, PublicRelay Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To…

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Public Relations: The Low Cost Boost for Marketing

Mark Weiner, Chief Insights Officer, Cision & Senior Consultant, PRIME Research Americas While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable…

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Local Content is the Path to Global Audiences

Peggy Chen, CMO, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety of tools to…

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Even for Top Brands, There’s Room for Improvement in Email Marketing

James Glover, President & CEO, Coherent Path Email marketing remains one of the most effective tools in digital marketing, and with a 4400 percent ROI (Campaign Monitor), it’s no surprise. However, despite being around since the late seventies – a far more mature channel than its digital marketing counterparts, such as social media, SEO and…

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Blockchain

BLOCKCHAIN Nov 23, 2021 | Blockchain, Cryptocurrency, Marketing CryptoVirally To Offer Innovative Marketing Services for Crypto Projects Nov 23, 2021 | Blockchain, Cryptocurrency EmiSwap Integrates with Polygon, Offers 365% APR Liquidity and Farming Pools Nov 9, 2021 | Blockchain, Cryptocurrency Tips on Presenting Crypto Assets on a Website Nov 1, 2021 | Blockchain, Cryptocurrency Everything You Need to Know About…

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Picture This: 5 Steps to Master the Art of Data Storytelling

Cyndi W. Greenglass  We’ve heard many times that a picture is worth 1,000 words, but do you know why? The fact that we remember pictures better than words, a phenomenon called the “picture-superiority effect,” was first reported in the 19th century. Understanding this basic human dynamic is crucial for professional communicators because it means that…

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The Importance of Visual Storytelling in Content Marketing

Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…

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Solving the GDPR Cookie Paradox

Erik Archer Smith, Marketing Director, ABM, Treasure Data With the imminent implementation of General Data Protection Regulation (GDPR), marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers’ interpretations of those rules—we might have to scramble around a bit to ensure that the impact on…

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10 Ways to Evaluate Text Message Marketing Tools

What marketers need to know to choose the right solution to drive campaign results  Dan Slavin, CEO and co-founder, CodeBroker With millions of text messages read every day, SMS is a powerful and often under-utilized marketing vehicle, A staggering 90% of SMS are read within the first three seconds of being received, according to Dynmark, and 98% of…

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