Search results for: millennials

INTERVIEW: 5 Questions with Kristin Graham

  A top company culture expert shares why employers need to check in before employees check out. Sally O’ Dowd Would you give up $30,000, or more, to keep working remotely? A lot of working professionals would. More than six in 10 people at large U.S. companies – 64% – would prefer to work permanently…

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How AI is Changing the Business World

Photo by George Morina from Pexels Victoria Smith Artificial intelligence (AI) is a technology that invokes strong emotions in people. For some, artificial intelligence is a tool that is the herald of a better tomorrow. For others, it is the harbinger of doom, signifying the end of human life as it is currently known. The…

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How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

Mary Ann O’Brien, CEO and Founder, OBI Creative When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in…

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The Benefits of Supply Chain Diversity (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing While 2020 will be remembered for many reasons, one of the most prominent effects of the year is companies rethinking their lean supply chains.  In 2020, issues of supply chain disruption became so widespread that the general public were aware of them.  Shortage of basic necessities like toilet paper and…

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Fixing the Disconnected World of Healthcare Payments (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing During COVID-19, collecting payments and going to the doctor has become increasingly complex.  When it comes to healthcare, most Americans want price estimates upfront;  84% of Millennials and Gen Z and 65% of Baby Boomers want these price estimates, yet only half are accurate.  Many Americans struggle with unexpected medical…

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What Will Be Your Organization’s Authentic Purpose in 2021?

Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…

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Five Reasons Why Mentorship is More Important Than Ever

  Barri Rafferty, EVP, Head of Communications, Wells Fargo I became Head of Communications at Wells Fargo seven months ago, and I’ve yet to meet a single member of my team or my colleagues in person. This creates new challenges as so many of us work remotely today. Then imagine, young people seeking internships, displaced…

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Simple Strategies for Building Board Diversity  

Josette Thompson, Managing Director and Diversity Lead at Prosek Partners The business case for diversity has been made time and again in numerous studies, and rightfully so.  We know that diverse teams lead to better outcomes and have an impact on a company’s bottom line. Yet, when we look at public companies and non-profit organizations…

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Business Today: The Best Path to Racial Justice

Abbigail Jones  Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear…

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Will You Become a Connected and Boundless Leader? 

Deanna Brown Today I watched a virtual graduation. It was held in an outdoor area with all of the protocols in place to maintain physical distance while finding ways to increase the “connection” we all crave. The thoughts that swam in my mind took me back decades to when I received my diploma. At that…

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We Need Physical Distance, Not Social Distance 

Carol Kinsey Goman, Ph.D. Work from home, don’t meet in person – or if you must get together, keep your social distance! As we increase our efforts to fend off the spread of the COVID-19, we need to watch that we aren’t worsening another threat to public health: loneliness. The “loneliness epidemic” has seen rates double…

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Capture the Millennial Market with Tantalizing Text Message Promotions

Dan Slavin, CEO and Co-Founder of CodeBroker Text message marketing is a great way to capture and keep market share these days. According to CodeBroker consumer mobile engagement research, 60% of respondents have opted into a retailer or brand text message marketing list. That number rises to 100% for millennial respondents. Mobile marketing is a…

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“People Leave Managers, Not Companies”

Hamed Wardak, Entrepreneur That’s the title of a chapter in a 2015 book by leadership trainer and author Victor Lipman. With boomers retiring or preparing for retirement, more and more of today’s workforce is comprised of younger millennials and Gen Xers who have different defined values. Add to that, polling firm Gallup’s study of more…

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The Impossible ‘to Stomach’ Whopper

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Green bumps, black specks, white fuzz.  You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.  It took a deep breath…

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Hamed Wardak Commentary On Twitter and Others

“Let’s be honest here. Twitter, for me, is 90 percent a marketing tool.” So said Ricky Gervais, English comedian, musician and writer.  In support of his remarks, a study by Twitter and @Annalect, a marketing strategy firm, revealed that almost 40% of users made purchases as a direct result of a tweet “from an influencer.”…

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Changing Role of the PR Firm CEO

Art Stevens, Managing Partner, The Stevens Group Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices. The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change. In the last decade and a half, the public relations industry…

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LEVICK 2019 Year in Review

“The past is never dead. It’s not even past.” — William Faulkner Richard S. Levick, Esq., Chairman & CEO, LEVICK In 1790, George Washington referred to the new American government as “…the last great experiment in promoting human happiness.” Through nearly two and a half centuries it has been tested by every generation, sometimes more than…

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