Search results for: millennials

How 2021 Social Media Trends Can Be Capitalized on in PR

  Ronn Torossian, CEO, 5WPR In 2020, the public relations and marketing industry underwent a dramatic shift in practices along with the rest of the world. Being an industry that is less impacted by the need to telecommute or shift to virtual offices didn’t make the PR business immune to the impacts of COVID-19. 2020 proved for…

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Five Reasons Why Mentorship is More Important Than Ever

  Barri Rafferty, EVP, Head of Communications, Wells Fargo I became Head of Communications at Wells Fargo seven months ago, and I’ve yet to meet a single member of my team or my colleagues in person. This creates new challenges as so many of us work remotely today. Then imagine, young people seeking internships, displaced…

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Simple Strategies for Building Board Diversity  

Josette Thompson, Managing Director and Diversity Lead at Prosek Partners The business case for diversity has been made time and again in numerous studies, and rightfully so.  We know that diverse teams lead to better outcomes and have an impact on a company’s bottom line. Yet, when we look at public companies and non-profit organizations…

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Business Today: The Best Path to Racial Justice

Abbigail Jones  Although profitability is a priority for any successful business, it’s narrow to overlook the capacity that companies have to change the world for the better: to lift communities of color out of poverty and provide economic opportunity. As an African American woman, a Christian, and a millennial, social justice is near and dear…

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Will You Become a Connected and Boundless Leader? 

Deanna Brown Today I watched a virtual graduation. It was held in an outdoor area with all of the protocols in place to maintain physical distance while finding ways to increase the “connection” we all crave. The thoughts that swam in my mind took me back decades to when I received my diploma. At that…

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Knowing The Generations

  Ronn Torossian, CEO & Founder, 5WPR Add to the list of challenges facing marketers today, the diverse and varied interests and values of our different generations. Data analytics and technology marketing company Merkle surveyed over a thousand consumers from these groups late last year and this is what they learned. Baby Boomers The boomers,…

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We Need Physical Distance, Not Social Distance 

Carol Kinsey Goman, Ph.D. Work from home, don’t meet in person – or if you must get together, keep your social distance! As we increase our efforts to fend off the spread of the COVID-19, we need to watch that we aren’t worsening another threat to public health: loneliness. The “loneliness epidemic” has seen rates double…

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Capture the Millennial Market with Tantalizing Text Message Promotions

Dan Slavin, CEO and Co-Founder of CodeBroker Text message marketing is a great way to capture and keep market share these days. According to CodeBroker consumer mobile engagement research, 60% of respondents have opted into a retailer or brand text message marketing list. That number rises to 100% for millennial respondents. Mobile marketing is a…

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“People Leave Managers, Not Companies”

Hamed Wardak, Entrepreneur That’s the title of a chapter in a 2015 book by leadership trainer and author Victor Lipman. With boomers retiring or preparing for retirement, more and more of today’s workforce is comprised of younger millennials and Gen Xers who have different defined values. Add to that, polling firm Gallup’s study of more…

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The Impossible ‘to Stomach’ Whopper

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Green bumps, black specks, white fuzz.  You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.  It took a deep breath…

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Hamed Wardak Commentary On Twitter and Others

“Let’s be honest here. Twitter, for me, is 90 percent a marketing tool.” So said Ricky Gervais, English comedian, musician and writer.  In support of his remarks, a study by Twitter and @Annalect, a marketing strategy firm, revealed that almost 40% of users made purchases as a direct result of a tweet “from an influencer.”…

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Changing Role of the PR Firm CEO

Art Stevens, Managing Partner, The Stevens Group Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices. The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change. In the last decade and a half, the public relations industry…

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LEVICK 2019 Year in Review

“The past is never dead. It’s not even past.” — William Faulkner Richard S. Levick, Esq., Chairman & CEO, LEVICK In 1790, George Washington referred to the new American government as “…the last great experiment in promoting human happiness.” Through nearly two and a half centuries it has been tested by every generation, sometimes more than…

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Social Transparency 2020

Ronn Torossian, CEO, 5WPR Social media and transparency are cornerstones of younger generations and are key to success for businesses wishing to cultivate and appeal to millennials and Gen Zer’s. Yet, only 15% of folks surveyed by Sprout Social, a social media management company, feel brands are transparent on social media. Of seven categories polled,…

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10 New Trending Employee Benefits (#8 Trending Article in 2019)

Marie Raperto, The Hiring Hub Employee benefits are ever-changing but they do take time to evolve.  Combine that with a job seeker’s market and employers need to find new and better ways to attract talent.  Here are 10 benefits that are being added or enhanced:  Student Loan Repayment.  While employers have been offering tuition assistance, student…

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Gillette’s “The Best Men Can Be”….A Mixed Reception (#5 Trending Article in 2019)

Sarah Petitt, Media Relations Manager, SSPR The mixed reception of Gillette’s “The Best Men Can Be” campaign stems not just from the Matt Walsh or Jessica Chastain’s of the world, but from PR influencers nationwide. Some applaud the sentiment behind the marketing strategy, while others find it forced – with little connection between the socially-conscious messaging and the product…

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Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

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