Search results for: for consideration

Tips for Building Your First Tech Stack

Andrew Meranus, EVP of Sales at PRophet For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX…

Read More

4 Steps To Successfully Advertise on TikTok

John Horn, Chief Executive Officer, StubGroup In 2021, it was reported that TikTok was the most popular domain. That means that more people used TikTok than they did Google. With a statistic like that, it’s a no-brainer to advertisers that utilizing the social media platform is a must.  To do so effectively is a lot…

Read More

How Businesses Should Practice Hire Slow, Fire Fast (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing While there are always a few people changing jobs, today’s labor market is in an intense state of flux.  Last November, a stunning 4.5 million people voluntarily left their jobs in search of greener pastures.  The ongoing pandemic has changed how workers think about their jobs.  It’s high time businesses…

Read More

PR Lessons Learned From The Beijing Olympics With PR Suggestions For The Future

Arthur Solomon Much of the criticism about the recently concluded Beijing Olympics was directed at NBCUniversal for soft-peddling the human rights and censorship tactics of its business partner, the totalitarian Chinese government, during its lead-up to and during its televising of the games. Because of the years-long criticism by U.S. and other democratic countries and…

Read More

People Metrics: Tracking Employee Satisfaction

Your people are, without question, your most valuable resource.  Tracking people metrics means analyzing the costs of hiring, onboarding, and training, tracking employee turnover rates, and measuring employee satisfaction. Employee loyalty is built on the actions of owners, managers, and HR, who are tasked with establishing a work environment that is comfortable, collaborative, and inclusive. …

Read More

The Super Bowl and The Olympics: More Than Just Games

(With A Very Important Lesson For People In Our Business And Advice For TV Sports Fans) Arthur Solomon Soon two of the world’s most popular sporting events will take place:  The 2022 Winter Olympics in Beijing, China, from February 4-20, and the 2022 Super Bowl between the Cincinnati Bengals and the Los Angeles Rams, which will…

Read More

Should Social Responsibility Be Selfless?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.  True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…

Read More

Richard Levick –The Middle Road

“I was lyin’ with my mess-mates on the cold and rocky ground When across the lines of battle came a most peculiar sound Says I “Now listen up me boys”, each soldier strained to hear As one young German voice sang out so clear “He’s singin’ bloddy well you know”, my partner says to me…

Read More

We Are The Monument – Look!

  “The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be…

Read More

Thanking Employees for Giving

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Even during a pandemic, there’s much for which to be thankful.  Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them:  their…

Read More

Will Heinz’s Halloween Promotion Scare Away Consumers?

ee Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads.  However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and…

Read More

The Perks of Phone Repairs (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Smartphones are a cornerstone of modern technology.  Now over a decade since their introduction, Americans are keeping their phones longer than ever.  In 2016, US citizens would replace their phones after 23 months.  By 2019, they waited 33 months instead.  Phones are sticking around longer for 3 reasons.  One, new…

Read More

How the Millennial Exodus Affects Company Culture

  Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required. While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to…

Read More

Traffic-Crushing Google Penalties and How to Prevent Them

Frank Hamilton, Blogger It might be really frustrating once there is a drop in traffic, especially when it comes to a sudden and significant drop. If such a thing happens, it would usually mean that Google has applied some restrictions or penalties to the website. Read this article to know more about Google penalties and…

Read More

How Companies Should Set Up Their Social Listening Function

Ben Myall, CEO (U.S.) and Co-Founder at Three Whiskey In today’s crowded digital landscape, social listening is an invaluable way to make sure your brand is aligned with the values, interests, and concerns of key stakeholders. Social listening goes beyond brand mentions and engagements, and allows you to tune into broader conversations your target audience…

Read More

The Future of Workplaces is Hybrid (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Necessity is the mother of all innovation.  When it became necessary for millions of American office workers to work from home to stop the spread of coronavirus, it led to a mass experiment on workplace structure.  Despite initial hesitation, remote work has been a success.  97% of American office workers…

Read More

Richard Levick Shares the Golden Moment

“Community is a safe place precisely because no one is attempting to heal or convert you, to fix you, to change you. Instead, the members accept you as you are.” – M. Scott Peck You would have liked my father. He seemed to have a lama’s sense of proportion. Never one to be caught in…

Read More