Search results for: email marketing

Killer Copy: Why Copywriting Matters for Marketing

Ronn Torossian, CEO, 5WPR  We’ve all seen it. An ad with the best intentions but filled with so many words, in such a small font, that the viewer can hardly decipher the message.  Copywriting is a skill. Copy that converts, that prompts the reader to take action, is not something that comes easily to just…

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A Dummies Guide to Instagram Marketing Campaigns

Ronn Torossian, CEO, 5WPR  Instagram is quickly proving itself to be the ideal home to promote any brand, reach new customers, and better engage with audiences. Still, the work doesn’t do itself: having an overall content strategy for Instagram is essential, and you may find yourself wanting to put in the extra miles to achieve…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Mid-Atlantic Marketing Summit

  Overview The annual Mid-Atlantic Marketing Summit brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and networking. The summits are co-produced by two of the most respected news organizations in the region: Capitol Communicator, the region’s source for marketing and communications…

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Why You Should Be Using Customer Reviews in Your Marketing Strategy

Michelle Nickolaisen, Content Marketer, TrustRadius As a vendor, the entire job of your marketing strategy is to persuade potential customers to give you a try (and, in many B2B cases, help those potential customers persuade decision-makers to give you a try). There’s a problem, though: most buyers don’t trust vendors, and in fact, actively look…

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Most Businesses Confident Their Digital Marketing Achieves Sales Goals

CommPRO.biz Editorial Team More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue, according to a new survey from Clutch. “That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t…

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How Marketing AI is Leveling the Playing Field

Brandon Andersen, Chief Strategist, Ceralytics If your competition seems like a behemoth that has endless resources, it’s time to consider bringing in marketing AI to help you take a competitive advantage with a fraction of the resources. A quick story about those big enterprise companies: I talked to a large insurance company last year in…

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New Rules For Event Marketing

Scott Steinberg  Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…

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10 Ways to Evaluate Text Message Marketing Tools

What marketers need to know to choose the right solution to drive campaign results  Dan Slavin, CEO and co-founder, CodeBroker With millions of text messages read every day, SMS is a powerful and often under-utilized marketing vehicle, A staggering 90% of SMS are read within the first three seconds of being received, according to Dynmark, and 98% of…

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Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct!  Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …

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Ronn Torossian On What is The Best Time of Day to Send an Email?

It’s hard to find a consistent answer about the best time of day to send an email. One of the reasons for this is that different types of customers are more likely to check their emails at different times during the day. For instance, a business professional may be more likely to check their messages…

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The Future of Marketing Still Requires The Human Touch

Michelle Thomas, Director of Insight Strategy and Application, Elicit It’s that time of year again. A time where we declare 2017 as “the year of” whatever big idea dominated the marketing airwaves over the past 12 months. While that’s subject to debate, I would suggest this: what we witnessed in 2017 was the actualization of…

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Online Advertising Award Winners to be Named by Web Marketing Association

CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…

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How to See ROI in Your Content Marketing Efforts

Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…

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