Search results for: email marketing

New Rules For Event Marketing

Scott Steinberg  Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…

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10 Ways to Evaluate Text Message Marketing Tools

What marketers need to know to choose the right solution to drive campaign results  Dan Slavin, CEO and co-founder, CodeBroker With millions of text messages read every day, SMS is a powerful and often under-utilized marketing vehicle, A staggering 90% of SMS are read within the first three seconds of being received, according to Dynmark, and 98% of…

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Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct!  Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …

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The Future of Marketing Still Requires The Human Touch

Michelle Thomas, Director of Insight Strategy and Application, Elicit It’s that time of year again. A time where we declare 2017 as “the year of” whatever big idea dominated the marketing airwaves over the past 12 months. While that’s subject to debate, I would suggest this: what we witnessed in 2017 was the actualization of…

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Online Advertising Award Winners to be Named by Web Marketing Association

CommPRO Editorial Staff The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. “Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President…

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How to See ROI in Your Content Marketing Efforts

Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…

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Content Marketing

CONTENT MARKETING Dec 3, 2016 | Content Marketing, Marketing, Today How to Create Content that Matters Nov 10, 2016 | Content Marketing, Marketing, Today Crowdsource Your Content Nov 2, 2016 | Content Marketing, Digital Marketing, Marketing Build Credibility By Building Links Oct 24, 2016 | Content Marketing, Marketing, Today Great Content Takes a Stand Oct 16, 2016 | Content Marketing, Marketing, Search Engine Marketing (SEM), Search…

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How to Plan for Better Content Marketing Efforts

Ellie Martin, Business & Marketing Writer Content marketing has evolved significantly in recent years. Today companies can implement more authentic branding strategies thanks to new tools and knowledge generated by a boom in innovative and creative approaches to business. From management, to design and inventive campaigns, content marketing has developed significantly, and we’re getting better…

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The Circle of SEO – How Digital Marketing Has Become a Competition Against Itself

Nathan Elly, Branch Manager, Digital Next Digital marketing has quickly become a necessity for businesses who want to reach their target markets. It’s more accessible and, in most cases, cheaper than traditional marketing and advertising methods, as well as enabling you to reach both a geographically wider and more demographically targeted audience. The necessity of…

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[Infographic] 2017 Marketing Webinar Report

Webinars are one of the most important parts of any integrated marketing strategy. Whether you’re just starting your journey with webinars, or they are already part of your content marketing strategy, this infographic will fill you in on what to really to expect after your event.

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6 Things Marketing Professors Should Teach Their Students

Jake Athey, VP of Marketing, Widen Spring is the time of year when bright-eyed college grads skip into marketing departments and…get hip-checked by reality. Some people think new grads are too “entitled” or “idealistic” to succeed in companies, but I think that’s false. Rather, most grads, especially in marketing, haven’t practiced their craft. Fresh grads…

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Inside Tips for PR Pros to Master Influencer Marketing Part II

Editor’s Note: Click here to read Part I. Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire’s article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part…

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Inside Tips for PR Pros to Master Influencer Marketing Part I

Serena Ehrlich, Director of Social and Evolving Media, Business Wire There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017.  Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing,…

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