Search results for: digital marketing

5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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5 Email Mistakes that Hurt Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy. You need…

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CryptoVirally To Offer Innovative Marketing Services for Crypto Projects

CommPRO Editorial Staff CryptoVirally employs unique skills to ensure cryptocurrency projects are well-exposed for the world to experience. Furthermore, it ensures a strong relationship built on trust with all its clients while establishing more fruitful partnerships. It aims at providing a clean slate for projects to develop trust with their users. The crypto marketing company…

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How to Create Effective and Simple Content Marketing Strategies

ee Frank Hamilton, Blogger By this point, every business owner and marketer knows about the importance of having a content marketing strategy. However, it’s worth stressing that your strategy needs to be effective and successful – otherwise, there’s no point in it. But if you are a beginner or if you don’t have a lot…

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Marketing During the Storm: Time to Pull Out the Stops

  Dwayne Flinchum, President, ScientificBrandsTM Earlier this year, The New York Times reported that the Biden administration had been recruiting online influencers to carry the public health message for vaccinations. Suddenly, 17-year-olds like Ellie Zeiler were engaged on TikTok, promoting a toolkit of scripted language to get Americans to make an appointment to get vaccinated. Marketing in 2021 is rife…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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Geben Communication Acquires Content Marketing and Influencer Agency Women Online

CommPRO Editorial Staff Geben Communication, an award-winning public relations firm, today announced it has acquired Women Online, a content and influencer marketing agency that specializes in national social impact and nonprofit clients. “We’ve always focused on accelerating growth and impact for our clients. Now, we can do more,” said Geben Founder and President, Heather Whaling. “This…

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The Importance of Digital Engagement for Healthcare Marketers

Rebecca Wong, Managing Director, Three Whiskey US The pandemic has demonstrated the importance of digital engagement and virtual connection, especially for healthcare providers and companies. This year it will become increasingly important for healthcare marketers to leverage these digital channels in order to keep up with evolving customer needs and build brand trust.  So, how…

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What Is Marketing Automation & Why Is It Important?

Frank Hamilton, Translator A well-developed marketing strategy is an important component of your business success. Fierce competition forces you to work hard to stay afloat. Fortunately, nowadays, most of the marketing processes can and should be automated. Using marketing automation tools effectively can help you work smarter, not harder. Marketing Automation: The Essence and Importance…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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2021 Digital Brand Voice: Speak Up, Stand Out

Brittany C. Harris, Senior Manager, Digital, FrazierHeiby  The usual thing to do at the start of the year is to highlight the social trends to watch for in 2021. You’ll likely come across articles that talk about the newest social media platforms, the increased use of video and recommendations to jump on the TikTok or…

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Complete Guide for Affiliate Marketing On Pinterest

  Frank Hamilton, Translator When thinking of a social media platform for your business, Pinterest isn’t usually the first platform of choice. While older platforms like Facebook, Twitter, and Instagram have rapidly grown over time, the Pinterest user growth rate has been relatively slow. Even newer social platforms TikTok and Snapchat, have had faster increases…

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How to Protect, Prepare, & Organize Your Personal Digital Health in 2021

Bruce Mendelsohn (The Hired Pen) Just like changing our smoke detector batteries when we shift from Daylight Savings Time to Standard Time, the beginning of each year reminds us to conduct a “Personal Digital Health Checkup”.  Beyond the practical benefit of protecting your digital health and privacy, the hour or so you invest to review,…

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How To Have A Love Affair With Marketing Procurement

Freddie A. Laker As a marketing leader who has also spent time on the agency/supplier side of the equation I have a bit of a love/hate relationship with procurement. In the early years of my career, while I was still in the agency world, I perceived procurement as a daunting hurdle pushing me toward onerous…

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