Search results for: david hagen

Can Google Be Trusted?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Ask people their biggest brand loyalties and they’ll mention names like Apple, Coca-Cola, and Nike.  Flying under the radar, however, is a firm whose product most people use far more often.  It’s second nature to ‘Google’ any online search, but does a company…

Read More

How to Market Unity

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “unite,” and “heal.”  Those are commendable words with admirable intent, but given the deep divisions besetting the country, is it realistic to believe…

Read More

How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

Read More

Ocean Spray – Moving Aside To Let Consumers Drive

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  It was a frightening experience.  After driving around the parking lot for a few hours, we turned onto the main road, which I had been on many times before, but now 40 mph seemed like 80, and my whole body tensed as…

Read More

Is KFC Serving Up a Bucket of Artificial Altruism?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org It’s comforting when a company puts society’s needs ahead of its own interests.  One of the world’s leading purveyors of comfort food appeared to be following that recipe when it decided to drop its iconic tagline for health and safety reasons.  So, why does it feel like…

Read More

Corporate Social Responsibility for Us All

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  By now we all have a story of how the pandemic has negatively impacted us or those we love.  Life has become more difficult for everyone, but for people with disabilities, daily living can be exponentially harder.  One business, however, has made it…

Read More

How Capri Sun Practices Child’s Play

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Have you ever been food pranked?  Someone gives you something to eat and “Yech!” it turns out to be much different than you expected—toothpaste inside an Oreo is a classic gag.  Kids love to prank each other, but should the maker of one of…

Read More

Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “What do you want to watch?” “I don’t know; what do you want to watch?” That conversation must be happening in more homes than just mine, which probably inspired Netflix to introduce its new “Shuffle” feature, aimed at defeating this common viewing dilemma.  But, should…

Read More

Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

Read More

Should People Be Mascots?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “offensive.”  While it’s good that Native Americans will no longer be subject to that denigration, a broader…

Read More

Can Marketing Make a Difference?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org    When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.  Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations:  Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car…

Read More

Some Good Payout for John Krasinski

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   Life for Dunder Mifflin paper salesman Jim Halpert revolved around two things: pleasing Pam and pranking Dwight; it was never about the money.  Now some suggest that John Krasinski’s acting is even better than we believed after he surprisingly cashed-in on his homespun,…

Read More

Profiting on Other’s Pain

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   You’ve heard the saying, “Misery loves company.”  Here’s an even hotter take: Misery makes money.  Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? Even as industries from…

Read More

Coopting Commencement

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons,…

Read More

The Business of Forgiveness?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   “To err is human, to forgive is divine.”  Alexander Pope’s adage applies to every person who has overlooked another’s offense or asked for forgiveness of their own, yet organizations often seem immune to any such ‘mercy mandate.’  At a time when many people are showing…

Read More

Pivoting in a Pandemic

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   “When life gives you lemons, make lemonade.”  Evaporating demand due to COVID-19 has caused many industries to sour, yet some innovative organizations continue to score in unexpected sweet spots.  Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly…

Read More

Sick and Healthy “Viral Marketing”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   Difficult times bring out the best and worst in individuals and organizations.  You’ve likely seen some of each during recent days.  Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…

Read More

The Impossible ‘to Stomach’ Whopper

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Green bumps, black specks, white fuzz.  You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.  It took a deep breath…

Read More

Should the FCC Have Thrown a Flag?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  The latest Super Bowl was another big game mired in controversy.  This time the debate wasn’t whether a fourth-quarter play was a penalty, but whether the halftime show was pornography.  Should the Federal Communications Commission (FCC) have thrown a flag for ‘illegal use of…

Read More

Burberry after its Burning Ban

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Did you give or receive clothing this holiday season?  You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.  In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate…

Read More