Search results for: customer service
New US Customer Segmentation Improves Smart Home Marketing Strategies
By Commpro Editorial Staff Strategy Analytics announces a way for smart home product and service providers to improve their marketing and communications strategies. This new segmentation identifies six groups, all of which are potential customers for smart home products but need to be targeted and marketed to properly. Some smart home products and services have…
Read More3 Simple Ideas to Connect with Customers on Social Media
Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business. Through that interaction, you build relationships that keep them connected and engaged with you. Here are three ideas for your social media marketing plan. Be…
Read MoreAcquisitions: A Customer or Shareholder Benefit
Todd Murphy, Vice President, Universal Information Services There is a difference in how a company grows. One type of growth allows a company to add customers to their way of doing business by purchasing a similar company. In this scenario the customer is usually the beneficiary, receiving additional services and value now available through the purchasing…
Read MoreHow to Access Potential Customers In the Digital Age
Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…
Read MoreThe FinTech Customer Centric Model: Better, Cheaper, Faster
By Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last December, while consulting, I spoke with Jim Eckstein, CEO of TradeRocket, a FinTech startup. Prior to our call, I researched and learned everything I could, but FinTech still remained abstruse. As Jim explained, jumping from “investment banking” to “college-student” speak, I just knew FinTech would…
Read MoreThree Ways to Improve Customer Retention in 2017
By David Squibb, CMO, Xpertdoc Customer acquisition costs are skyrocketing, so it is more important than ever to focus on retention. According to the White House Office of Consumer Affairs, it is 6-7 times more expensive to sell a new customer than to retain one. Effective communication is a cornerstone of customer satisfaction, and with…
Read MoreIn The Year of the Customer: Check Your Emotional Intelligence
By Wendy Glavin A friend once asked, “How are you able to get people to do things for you?” When I’m compelled by the story or problem, and passionate about the person, I find a solution. I make an emotional connection. Harper Lee wrote, “You never really understand a person until you consider things from…
Read MoreNew Research: The Customer Journey in a Post-Trump World
By Guy Marion, CMO, Autopilot It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…or leave a permanent scar. Of course, Trump’s secret isn’t that he is the world’s wittiest tweeter or most original thinker – it’s that he knows his audience cold and never misses a chance…
Read MoreCustomer Experience: The Secret Weapon in The B2B Sales Process
By David Richardson, Director of Marketing Strategy, Spire Agency B2B is complicated. Industries like technology, manufacturing and professional services are highly complex, jargon-filled beasts with deals costing millions and taking months to close. And B2B products aren’t marketed; no sir, they’re sold by rainmakers working their network. Understandably, a cool logo, clever tagline or glossy…
Read MoreA Metrics-Driven Marketing Approach Helps Us Win More Customers
By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…
Read More#YourCustomerROI Twitter Chat (Sept. 8)
Join #YourCustomerROI Twitter chat to learn how to adopt a more customer-centric company culture. Knowing what customers really want is your competitive edge. Join Wendy Glavin, 20-year marketing communications, PR, social and digital media founder and CEO, Wendy Glavin and David Berkowitz, founder of the Serial Marketer. To participate log on to Twitter and follow…
Read More7 Customer Retention Strategies with Digital Signage
By James Derrick After your marketing skills have attracted numerous customers, retaining them is usually very cumbersome. Sometimes, serving a huge number of people will lead to dissatisfaction among the customers themselves. Finding a way to keep them comfortable in the waiting line will become mandatory. Listed below are the strategies for retaining clients using digital…
Read MoreSimple Strategies that Will Help Improve Customer Retention
By Derek Iwasiuk, CEO, engagethecrowd.com Bringing in new customers to your business is hard, but retaining them is even harder. It is much easier to lose new customers. This is why you have to pay special attention to customer retention. The difference between successful businesses and the ones that fail is the amount of customer lifetime value. Customer…
Read MoreMyNewsNow! Mobile App from Universal Information Services
Universal Information Services Enhances Suite of Media Monitoring Services with New Mobile App! Omaha, NE, June 20, 2016 – Universal Information Services, a leading provider of media monitoring and measurement to clients nationwide, today announced a new mobile app, MyNewsNow! allowing subscribers to manage media coverage 24/7. MyNewsNow! is the industry’s newest mobile application for monitoring…
Read MoreGary Vaynerchuk Says The Customer Is Always Right As Long As You Want Their Money
By Gary Vaynerchuk For some context, I grew up in a retail store where we would have 100s, and eventually 1,000s, of people come through the store every day and buy product. Transaction after transaction, I heard the phrase “the customer is always right.” I also heard it on the news and television and who…
Read MoreTaking Social Listening Beyond Customer Care
By Paige Leidig, CMO, NetBase The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to audience data and trends, successful brands are doing more than just listening in – they’re opening up the conversation. Here’s how: Driving innovation Social media sentiment analysis allows brands to identify consumer pain points and…
Read MoreTrending This Week 2.12.16 – Turn a Potential Customer into a Valentine; Marketing Lessons From Romantic Movies; Role of the CEO in Communications
In today’s Executive Briefing we learn How to Turn a Potential Customer into a Valentine from Drew Wilson, Account Supervisor, HCK2 Partners. We also learn Marketing Lessons From the Top 10 Romantic Movies. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…
Read MoreHow to Turn a Potential Customer into a Valentine
By Drew Wilson, Account Supervisor, HCK2 Partners As we prepare to celebrate Valentine’s Day, love is in the air. Well…at least we seem to think. Despite being created to observe Christian martyrs, the February holiday has become synonymous with affection and love, but Cupid’s most obvious impact might just be spending. NerdWallet projects the average…
Read MoreHow to Promote Core Values in the Workplace
Figuring out the core values of your business or organization is not only necessary, it’s also vital. Your core values articulate, determine, and monitor the quality of your company culture since they act as your moral compass in business. Your core values should be always top of mind and your team should all be…
Read MoreRonn Torossian on Marketing to Seniors
As consumers age, their needs and interests often change. Younger consumers tend to wear different types of clothing and eat different kinds of food. Age is an important factor that affects consumer behavior. Age is also an important factor in terms of marketing segmentation and strategy. Older consumers tend to be more loyal to brands,…
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