Search results for: customer service

Three Ways to Improve Customer Retention in 2017

By David Squibb, CMO, Xpertdoc Customer acquisition costs are skyrocketing, so it is more important than ever to focus on retention. According to the White House Office of Consumer Affairs, it is 6-7 times more expensive to sell a new customer than to retain one. Effective communication is a cornerstone of customer satisfaction, and with…

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In The Year of the Customer: Check Your Emotional Intelligence

By Wendy Glavin A friend once asked, “How are you able to get people to do things for you?” When I’m compelled by the story or problem, and passionate about the person, I find a solution. I make an emotional connection. Harper Lee wrote, “You never really understand a person until you consider things from…

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New Research: The Customer Journey in a Post-Trump World

By Guy Marion, CMO, Autopilot It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…or leave a permanent scar. Of course, Trump’s secret isn’t that he is the world’s wittiest tweeter or most original thinker – it’s that he knows his audience cold and never misses a chance…

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Customer Experience: The Secret Weapon in The B2B Sales Process

By David Richardson, Director of Marketing Strategy, Spire Agency B2B is complicated. Industries like technology, manufacturing and professional services are highly complex, jargon-filled beasts with deals costing millions and taking months to close. And B2B products aren’t marketed; no sir, they’re sold by rainmakers working their network. Understandably, a cool logo, clever tagline or glossy…

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A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

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#YourCustomerROI Twitter Chat (Sept. 8)

Join #YourCustomerROI Twitter chat to learn how to adopt a more customer-centric company culture. Knowing what customers really want is your competitive edge. Join Wendy Glavin, 20-year marketing communications, PR, social and digital media founder and CEO, Wendy Glavin and David Berkowitz, founder of the Serial Marketer. To participate log on to Twitter and follow…

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7 Customer Retention Strategies with Digital Signage

By James Derrick After your marketing skills have attracted numerous customers, retaining them is usually very cumbersome. Sometimes, serving a huge number of people will lead to dissatisfaction among the customers themselves. Finding a way to keep them comfortable in the waiting line will become mandatory. Listed below are the strategies for retaining clients using digital…

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Simple Strategies that Will Help Improve Customer Retention

By Derek Iwasiuk, CEO, engagethecrowd.com Bringing in new customers to your business is hard, but retaining them is even harder. It is much easier to lose new customers. This is why you have to pay special attention to customer retention. The difference between successful businesses and the ones that fail is the amount of customer lifetime value. Customer…

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MyNewsNow! Mobile App from Universal Information Services

Universal Information Services Enhances Suite of Media Monitoring Services with New Mobile App! Omaha, NE, June 20, 2016 – Universal Information Services, a leading provider of media monitoring and measurement to clients nationwide, today announced a new mobile app, MyNewsNow! allowing subscribers to manage media coverage 24/7. MyNewsNow! is the industry’s newest mobile application for monitoring…

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Taking Social Listening Beyond Customer Care

By Paige Leidig, CMO, NetBase The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to audience data and trends, successful brands are doing more than just listening in – they’re opening up the conversation. Here’s how: Driving innovation Social media sentiment analysis allows brands to identify consumer pain points and…

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Trending This Week 2.12.16 – Turn a Potential Customer into a Valentine; Marketing Lessons From Romantic Movies; Role of the CEO in Communications

In today’s Executive Briefing we learn How to Turn a Potential Customer into a Valentine from Drew Wilson, Account Supervisor, HCK2 Partners.  We also learn Marketing Lessons From the Top 10 Romantic Movies. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…

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How to Turn a Potential Customer into a Valentine

By Drew Wilson, Account Supervisor, HCK2 Partners As we prepare to celebrate Valentine’s Day, love is in the air. Well…at least we seem to think. Despite being created to observe Christian martyrs, the February holiday has become synonymous with affection and love, but Cupid’s most obvious impact might just be spending. NerdWallet projects the average…

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How to Promote Core Values in the Workplace

  Figuring out the core values of your business or organization is not only necessary, it’s also vital.  Your core values articulate, determine, and monitor the quality of your company culture since they act as your moral compass in business. Your core values should be always top of mind and your team should all be…

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The Art of Balancing Automation and Creativity 

Andrew Meranus, EVP of Sales at PRophet By now, we’ve learned that AI can execute many tasks just as well as humans — if not better. In the process, we’ve also learned that some tasks make more sense for AI to handle than others. Rote jobs like customer service or accounting are ideal for AI,…

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Surrounded by Tech, We Can’t Forget About Human Contact

Liz Finch, Customer Success Manager at PRophet Technology is a beautiful thing, but in healthy moderation. In the two-plus years since the COVID-19 pandemic shifted how we work, learn and live, using technology in moderation has become an ideal of the past for many of us. Endless video calls, a constant stream of emails, a…

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5 Strategies Businesses Should Emulate from Etsy Sellers

Photo from Pexels Sierra Powell, Freelancer  If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying…

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The Beginners Guide to Cryptocurrency Payment Gateways 

Brian Wallace, Founder & President, NowSourcing We all heard about cryptocurrency and how it took over the world of day trading, but did you know that it has made it into day-to-day use? Some businesses have started accepting crypto as a virtual form of payment. It is quick, easy, and secure. Curious about how it works?…

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The Connection Between CSR, Trust, and Company Culture 

  For the past 22 years, the Edelman Trust Barometer has tapped into the global attitudes towards trust in the media, government, and business. In the last ten years we’ve seen a radical shift from people with academic qualifications and people in positions of power to ‘someone just like me.’   This year there’s been another…

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It’s Never Too Late: Do What You Want. Be Who You Want to Be

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last year crystalized my vision to help others discover their true potential by looking back.  I’ve been doing this all throughout my life. Now, I have the tools to help you. Your Background Think about what you loved as a child. I’ll get you started by highlighting what…

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