Search results for: corporate brand

What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

CommPRO.biz Editorial Team Zappi, a consumer-insights automation platform, and market/advertising research and measurement company Survata, announced Ad Pulse, an always-on attitudinal advertising metric that gives brands consistent brand-impact measurement for all of their advertising campaigns. Built on Zappi’s insights platform and directly powered by Survata, the world’s most advanced Ad Measurement platform with the industry’s…

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Consumer Shifts Mean Brands Have to Raise Their Connection Game

Ronn Torossian, CEO, 5WPR  As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. So, what does that mean for brands that have enjoyed shelf supremacy for so many decades?  Considers Smucker’s jellies and jams. Go to just about any supermarket in the country and you will…

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Corporate Marketing Jargon: Adopting the Language Du Jour

Tell Me About Your Company in 30 Seconds or Less  David Bray, CEO,  Briz Media Group If one is to take today’s corporate communications at face value, every company is leading the industry, the world’s largest and first-to-market. Regardless of their sector, they’re all the next generation, and have innovation in their DNA. Their products…

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Uber Hires First CMO – The Next Step in the Brand’s Evolving Voice

Ronn Torossian, CEO, 5WPR  Wildly popular- and controversial- ride-hailing firm Uber has hired its first ever chief marketing officer, almost a decade after the company was first founded. As governments across the globe continue to wrestle with the appropriate regulatory schemes to reign in the sharing economy giant, the appointment of an executive brand manager…

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PR Summit DC: The Digital Environment Forces Brands to Be Transparent and Proactive

Karen Megarbane, Marketing Campaign Manager, PublicRelay At the recent Capitol Communicator event, PR Summit DC, the most important theme presented was that the role of the communicator is more essential than ever before due to a changing digital landscape. This new environment requires the profession to be highly tuned into the social and traditional media environment. Here are some…

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Making Decisions During A Corporate Crisis

Dian Griesel, President,  Dian Griesel International The word “crisis” originates from the Greek krisis, which translates, literally, as “decision.” When public companies are faced with crises, decisions must be made about how best to communicate this information to shareholders, the investment community, the media and the public at large. However, just as there’s good stress (cardio…

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Corporate Online Reputation Management – Where Do You Start?

Sam Michelson, Founder & CEO, Five Blocks The most critical part of managing a corporate online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for how to handle their online reputation whether they are in a crisis mode or not.…

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6 Ways to Create Brand Stories That Connect With Audiences

Malayna Evans, Ph.D. , Managing Partner, PWR New Media Telling stories is a terrific way for brands to communicate their values, forge emotional connections and create shared visions of the future with target audiences. Brand stories are effective, in part, because people are wired to hear stories and hug them tight. Our brains instinctively organize information into…

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Spokesperson Secrets to Build Your Brand: Meridith Maskara and Patrick Riccards

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how to incorporate current events within your communications campaign and how to find different voices for key audiences. Featuring: Meridith Maskara, CEO of Girl Scouts of Greater New York and SPOKEies® Award Winner in the Non-profit Youth Category and Patrick Riccards, Chief Communications Officer…

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The Bright Stuff: 5 Qualities for Becoming a Brand Strategist

Neha Damle, Account Planner, Brownstein Group Want to work in brand strategy? Get ready for a lifetime of explaining what you do. Because the truth is, it’s a complex discipline that usually can’t be summed up in one line, even by the most experienced of strategists. Left brain? Right brain? Nope! We operate right at…

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Spokesperson Secrets to Build Your Brand: Donna LaVoie, Suzanne Robotti and Roy Taylor.

Spokesperson Secrets to Build Your Brand celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees simplified complex data for a general audience, how they established credentials as thought leaders in their field, and how they made their pitches conversational. Featuring: Donna LaVoie, President and CEO of LaVoie Health Science and SPOKEies® Award Winner in the…

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Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…

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Spokesperson Secrets to Build your Brand; Sheri Sword, Danielle Holly and Don Bush.

Spokesperson Secrets to Build your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how these honorees created exposure via social media, educated their public without selling, and how they created strong spokespeople. Featuring: Sheri Sword, Vice President of Communications and SPOKEies® Award winner in the Non-Profit Membership Association category, from Danielle Holly, CEO at…

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Spokesperson Secrets to Build Your Brand; The Inaugural SPOKEies® Award event.

Spokesperson Secrets to Build your Brand, the inaugural SPOKEies® Award event, invited  the first ever winners of the SPOKEies® Awards to share with the communications community how they build their corporate or non-profit brand as the in-house spokesperson across a variety of different industries. This video features five fast paced panel discussions, audience questions, and polls…

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Free Webcast On-Demand: Spokesperson Secrets to Build Your Brand

D S Simon Media SPOKEies® Award honorees are proud to participate in the inaugural SPOKEies® Awards. For the first time in Communications history, SPOKEies® are honoring the best in-house spokespeople representing brands, non-profits and corporations. We are extremely proud of every contestant as each of the applications were high caliber entries and each of the participants contributed to their…

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