Search results for: content marketing

UBM Announces Acquisition of Joe Pulizzi’s Content Marketing Institute

A CommPRO Industry News Update… Announced today, UBM plc has acquired the Content Marketing Institute (“CMI”) for $17.6 million. This acquisition further consolidates UBM’s position as the leading events organizer in the US and provides an entry point to the vibrant and fast-growing content marketing vertical.   CMI produces the leading annual events in the content marketing…

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What Your Mom Never Told You About Content Marketing & Content Writing

By Meghan Somers, Senior Account Manager, The Agency Content marketing and content writing is becoming an increasingly more important practice for today’s PR and communications professionals. This infographic takes a look at how to come up with content ideas, different types of content you can create, tips and tricks on how to create this content, and why…

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2016 Content Marketing Playbook

Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…

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Four Steps to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…

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Evolution of Storytelling To Content Marketing (Free Webinar On-Demand)

Webinar Overview We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man.  But unlike the days when…

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Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

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PR is the Best Kept Secret in Effective Content Marketing

By Frank Strong, Author of the blog, Sword and The Script A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent Web economy that would fuel small businesses help them build a web presence. It…

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Press Release Templates to Power Your PR and Content Marketing

  Although the press release is a tried-and-true tactic for brand communications, there’s much more to writing and distributing one than meets the eye. From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus…

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Analytics-Driven Content Marketing

By John Ruvane, SVP Business Development, NextWorks Over half of physicians who use the Internet for professional purposes are using professional social media channels such as Skipta, Doximity, Sermo, and others. And over a third of these physicians use consumer social media channels like Facebook and Twitter for professional purposes. The old days of measuring physician…

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Executive Briefing 1.12.16 – Crisis PR – Cologne’s Scandal Backlash; CMO Demands in 2016; The Secret to Better Content Marketing

In today’s Executive Briefing Mathew Sweezey shows us The X Factor: The Secret to Better Content Marketing.  Also included is a look at Crisis PR – Cologne’s Top Cop Caught in Scandal Backlash from David Milberg, Author and Entrepreneur. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners…

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The X Factor: The Secret to Better Content Marketing

By Mathew Sweezey Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I’ll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with…

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4 Ways Experts Can Help Your 2016 Content Marketing Plan

Beyond the normal stumbling blocks of content planning, the pressure is on for brands to take their creativity up a notch as more companies experiment with different storytelling techniques, formats and cutting-edge platforms. Long gone are the days of relying on the expertise of one or two star bloggers to drive your content marketing success.…

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The Best Content Marketing Tips of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Today’s audiences are engaging with content across an overwhelming number of channels. If your content marketing efforts aren’t compelling enough, that white paper or video you spent weeks…

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Content Marketing: The Secret to a Well-Rounded Marketing Strategy

By Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing It’s no secret that content marketing is essential for a well-rounded marketing strategy — according to a recent report by the Content Marketing Institute (CMI), 88 percent of organizations leverage content marketing, but a mere eight percent evaluate themselves as “sophisticated” in their…

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5 Lessons in Creative Content Marketing From The Big Lebowski (PRESENTATION)

By TopRank Online Marketing Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries…

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Connecting the Pieces of Multichannel Content Marketing

Paid, Earned, Search and Social. Every marketing and PR team knows that if you want visibility, you have to promote your owned media through some mix of these four channels. However, are you missing a major opportunity by not connecting these programs together or connecting only one or two of them? Synchronizing the promotion of your content across all channels can lift…

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