Search results for: content marketers

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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The Key to Email Marketing Health? A Balanced Content Diet

James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

  Vilan (vē-län) Trub, Marketing Content Lead, Business Wire The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening…

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Survey of Brand Marketers Finds Large Measurement Gap

CommPro.biz Editorial Staff Brand Innovators and Origami Logic has released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data.” This report was based on a survey of over 250 digital marketers across a diverse set of industries. Highlighted in this report is the fact that though most marketers understand…

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John Brennan and José Andrés Headline Executive Marketers Leadership Summit

By CommPro.biz Editorial Staff Intersport and Washington Speakers Bureau hosted some of the nation’s top business leaders in Augusta, Ga. for the inaugural Executive Marketers Leadership Summit. Former CIA Director John Brennan and culinary innovator José Andrés were the featured speakers. Editor-in-Chief of Business Insider U.S. Alyson Shontell served as the moderator of the Summit…

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Trusted Media Brands Survey Reports That Now More Than Ever, Marketers Need Targeted and Brand Safe Environments

  A Commpro News Update Today, Trusted Media Brands, Inc. released results from their latest survey looking at agency and marketer sentiment toward the importance of key elements in the digital buying process.  Commissioned by Advertiser Perceptions, the survey polled 300 agency and client side marketers about the programmatic digital buying process. The survey revealed that…

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What Ad Networks Work Best For Mobile App Marketers?

David Milberg,  NY-based Entrepreneur A recently completed study by an Israeli based company – Mobbo – has uncovered interesting findings on what work best for mobile app marketers. Mobbo analyzed many different components, with the intent, according to their news release of offering “app publishers and marketers insightful benchmarks of mobile app SDK components, helping them…

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Guidelines for Planning Your 2017 Content

According to a recent research report by the Content Marketing Institute, Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing…

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3 Ways for Marketers to Play into Millennial Narcissism

By Dr. Paul Marsden, Consumer Psychologist and Digital Strategist at SYZYGY For years, Millennials have been marked by their reputation for being narcissistic. A sense of entitlement (real or perceived) has followed them through their education and, more recently, into their careers. As this generation has aged, some may have guessed that their narcissistic qualities…

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Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study

 A Commpro News Update Technology, specifically marketing technology seems to be assuming a bigger and more critical role within the world of advertising.  This dependence on technology doenst come without a host of challenges. Today’s marketing professionals are using an average of five tech solutions to buy digital media.  This is all according to a…

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7 Traits Every Great Content Marketer Must Have

By Josh Ritchie, Co-Founder and CEO, Column Five Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to their success. Whether you’re…

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Marketers, Are You Learning the Wrong Lessons from the Election?

Editor’s Note: CommPRO reached out to Marian Salzman, global trendspotter, for her point of view on the Presidential election and the key takeaways for marketers.   At first glance, Donald Trump’s big win on Nov. 8 is the kind of incredible, unexpected, underdog victory that most marketers only dream about. Trump’s Make America Great Again campaign…

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Survey Finds Improving Optimism in Content Marketing

By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…

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Content Marketing Institute Announces Winners in 2016 Content Marketing Awards

A CommPRO News Update Today, the Content Marketing Institute announced the 76 category winners and finalists for the top prizes in the 2016 Content Marketing Awards. After receiving over 1,300 entries, this year’s all-star judges chose the “best of the best” in content marketing excellence recognizing all aspects of content marketing, from strategy to distribution, and…

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How To Boost Your Content’s IQ [Infographic]

Editor’s Note: This infographic from Widen shows how marketers can get their audiences the intelligent content need when they need it. Digital Asset Management (DAM) provides a simple framework to build your intelligent content.

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Three Lessons Marketers can Learn from Amazon Prime Day

By Jeff Navach, Vice President of Marketing, MediaAlpha A year ago, Amazon launched its first attempt at Christmas in July, kicking off the inaugural Prime Day as a sort of summer sale to end all summer sales. Many pundits were skeptical at such a brash offering; rolling Black Friday and Cyber Monday into one day, months before…

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4 Tips for Managing Creative Marketers

Creative people are the heart and soul of marketing and communications. They have the ability to make raw and bland information interesting. These are people who can visualize, scribe and verbalize compelling stories inspired by little more than a bullet-point product description. They are gifted contributors to our marketing and PR teams. Having managed both…

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Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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