Search results for: content marketer

Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018 

Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…

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Holiday Marketers: Are Your Campaigns Optimized Against Consumer Behavior? 

Laura Carrier, VP of Vertical Strategy and Measurement, MediaMath With the busiest retail season of the year rapidly approaching, marketers looking to get the most out of their holiday advertising spend should aim to kick-off planning efforts early. eMarketer research predicts holiday sales will total $923.15 billion, accounting for 18.4 percent of U.S. retail sales…

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Content Intelligence

CONTENT INTELLIGENCE Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Three Practical Ways Retail Marketers Can Benefit from Chatbots

CommPRO.biz Editorial Staff Intelligent media delivery company Valassis has shared insights on the value of chatbots in the current retail climate.  These powerful AI programs can enhance consumer engagement, as well as create job functions and employee efficiency and productivity. “The wave of AI innovation has brought chatbots to the forefront, but this does not…

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What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns. Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into…

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How to See ROI in Your Content Marketing Efforts

Jennifer Hetherington, Senior Vice President of Marketing, TSheets.com We all know the web is oversaturated with content. But that doesn’t mean it’s impossible to write anything of value. Answering the reader’s question is one thing — one very important thing — but is your content providing the best information? And more importantly, do you know…

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2017 Content Marketing Award Winners Announced

CommPRO.biz Editorial Staff The Content Marketing Institute (CMI), has awarded the top four winners for their 2017 Content Marketing Awards program.  Winners were announced during their annual Content Marketing Awards ceremony at the 2017 Content Marketing World Conference and Expo.    The Project of the Year, Agency of the Year, and Content Marketer of the…

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Brits’ Buying Habits and Behaviors Marketers Need to Know [Infographic]

Understanding consumer behaviour is not just about finding out what products or promotional gifts appeal to a demographic. From a marketer’s perspective, it should be about getting down to specifics like why a customer acts a certain way in a unique gift store, how people share information with each other, and what cultural or societal…

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China’s Digital Economy: The Keywords Marketers Cannot Miss

CommPRO.biz Editorial Staff As the largest and fastest growing digital market worldwide, China is on its way to becoming a global digital innovation leader next to Silicon Valley. The digital-related economic activities account for 30.61% of China’s GDP. Digitalization has been a main phenomenon in the country and now appears in every day life of…

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Demystifying Machine Learning for Digital Marketers

CommPRO.biz Editorial Staff Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant…

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B2B Marketers: Stop Spending Your Money in These 5 Ways

Hilary Baril, Account Supervisor, Inprela Perhaps unsurprisingly, budget is the top concern for under-performing- to moderate-performing marketing teams, according to the Salesforce.com 2016 State of Marketing Report. But we didn’t expect the same report to find that budget isn’t even in the top 10 concerns for high-performing teams. How can that be? Salesforce attributes this…

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Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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The Key to Email Marketing Health? A Balanced Content Diet

James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

  Vilan (vē-län) Trub, Marketing Content Lead, Business Wire The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The most eye-opening…

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Survey of Brand Marketers Finds Large Measurement Gap

CommPro.biz Editorial Staff Brand Innovators and Origami Logic has released a report, “Mastering Marketing Measurement: Why Brand Marketers Want to Accomplish More With Their Performance Data.” This report was based on a survey of over 250 digital marketers across a diverse set of industries. Highlighted in this report is the fact that though most marketers understand…

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John Brennan and José Andrés Headline Executive Marketers Leadership Summit

By CommPro.biz Editorial Staff Intersport and Washington Speakers Bureau hosted some of the nation’s top business leaders in Augusta, Ga. for the inaugural Executive Marketers Leadership Summit. Former CIA Director John Brennan and culinary innovator José Andrés were the featured speakers. Editor-in-Chief of Business Insider U.S. Alyson Shontell served as the moderator of the Summit…

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