Search results for: business communicators

Digital Media: Asia-Pacific Communication Monitor Shows Communicators Consider It An Ongoing Challenge

By Eric Ziller, Director of Sales & Marketing, PRIME Research International  Social media are now almost level-pegging with traditional media in terms of perceived importance in Asia Pacific, with 75.0% of communication professionals rating social media as relevant, compared with 76.5% believing in the significance of press relations with traditional media. Online communication via websites, intranets, and…

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Public Relations: The Low Cost Boost for Marketing

Mark Weiner, Chief Insights Officer, Cision & Senior Consultant, PRIME Research Americas While PR works at a fraction of the cost, it is among the most undervalued resources in the marketing mix. Brands apply Public Relations for much more than just marketing but in many cases, PR supports, supplements or drives traditional marketing objectives to generate profitable…

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Truth and Facts in Public Relations

Mark Weiner, Chief Insights Officer, Cision & Chief Executive Officer, PRIME Research Americas Public Relations is a function of “truth” and “fact.”  While some of us may focus on one more than the other, as a public relations research consultant, I deal in both truth and facts. Let’s consider the difference between the two: A fact is a reality…

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Adventures in Travel PR

  PRMuseum Summer School Series, 2018 Session VIII: Adventures in Travel PR Travel and tourism PR involves far more than setting up press trips to exotic places. Just take it from Gail Moaney, long-time head of Travel for Finn Partners. She’ll talk about the challenges and successes she’s experienced building up distinct identities for hotel brands,…

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Advice for the Data-centric Communicator

Mark Weiner, Chief Insights Officer, Cision & Chief Executive Officer, PRIME Research Today, every PR person has a “tool” and every communicator has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best…

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PRIMEChat: Better Insights. Better PR-ROI. – Andrew Bowins, SVP Communications & Industry Affairs, Entertainment Software Assn. (On-Demand)

  Webinar Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. This latest installment features Andrew Bowins, SVP Communications and Industry Affairs at the Entertainment…

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PRIMEChat: Better Insights. Better PR-ROI. – Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic (On-Demand Recording)

Webcast Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG. This latest installment features Eileen M.…

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Facebook Crisis: 3 Expert-Inspired Crisis Communication Truths

Gerard Braud, CSP, Fellow IEC Crisis Communication Truth #1 You must communicate quickly in a crisis. Crisis Communication Truth #2 If you fail to communicate quickly in a crisis, the narrative will be controlled on social media. Crisis Communication Truth #3 Failure to control your communications, the narrative, and the truth, will result in damage to…

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PRIMEChat: Better Insights. Better PR-ROI. – Allan Kelly, CEO of Playmaker Systems (On-Demand Recording)

Webinar Overview On February 13, PRIMEChat welcomes the outspoken Alan Kelly, CEO of Playmaker Systems.  You may recognize Alan as the consistently thoughtful and reliably provocative professional communicator who challenges many of PR’s basic assumptions:  Is the mission of public relations to win or to find symmetry? Is PR designed ultimately to achieve a business outcome…

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PRIMEChat: Better Insights. Better PR-ROI. – Cindy Villafranca of Southwest Airlines (Webinar On-Demand)

  Webinar Overview Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing  into Southwest’s big data analyses for improving communications and business performance.  Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers…

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#3 MOST-VIEWED EVENT in 2017: PRIMEChat: Better Insights. Better PR-ROI. – SAP North America (Webinar On-Demand)

  Webinar Overview In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring…

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PRIMEChat: Better Insights. Better PR-ROI. – Allyson Hugley (Weber Shandwick)

Webinar Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG. This latest installment features Allyson Hugley, President,…

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PRIMEChat: Better Insights. Better PR-ROI. (On-Demand Webinars)

About PRIMEChat Each month, the Institute for Public Relations and PRIME Research partner to bring many of the PR’s greatest communications researchers to you wherever and whenever you do business.  We invite you to join us each month for illuminating web conferences.  Each installment includes a presentation by the featured expert along with an extended question-and-answer…

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PRIMEChat: Better Insights. Better PR-ROI. – Dr. David Michaelson (Teneo) – On-Demand Webinar

Webinar Overview With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG. This latest…

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Our Duty is to Guide People to Real News and to Discern What’s Fake

Wendy Glavin, Founder and CEO, Wendy Glavin Agency Behind the Scenes @Social Journalism Livestream was explored by panelists Catherine Taibi, Bloomberg’s Social Media Editor, Peter Himler, Principal, Flatiron Communications, and Helen Novicka, Marketing Director and Head of Digital Media & Strategy, Burson-Marstellar, on Thursday, September 14 at Cision Headquarters. Moderator Chris Lynch, Chief Marketing Officer, Cision…

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