Search results for: brands

New Content and Communications Strategies For Global Brands (Free Webinar)

  Register Now Webinar Overview The interplay between content and communications has never been more important to success and growth for today’s enterprise brands. But implementing a streamlined, collaborative approach for distributing memorable messages to consumers, internal campaign teams, and other employees has never been more challenging. Customers and employees are overwhelmed with content, both…

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A Tale of 2 Brands—Trump and Clinton

By David E. Johnson, CEO, Strategic Vision PR Group One week after Donald Trump’s stunning win in the presidential election, the debate is still going on, as to how he was able to pull off his stunning election victory. One reason that is being overlooked and should be studied by business communicators and CEOs is that Trump regardless…

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Court is in Session: The Law of Marketing Small Brands Cannot Overlook

By Jon Morgenstern, Director of Paid Media, VaynerMedia In the courtroom, Double Jeopardy prevents someone from being convicted twice for the same crime. In marketing, the law of Double Jeopardy states that brands with lower market share tend to not just have fewer buyers, but lower overall brand loyalty, compared to their bigger competitors. Quite a…

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Two Brands Can Be More Credible Than One

By Ford Kanzler, Partner, Marketing/PR Savvy When big and small fish swim together, it can benefit both. Cooperating on public relations efforts often gains greater media attention and increased credibility. It’s not only about smaller companies benefiting from larger partners. Cooperating in a PR environment can boost communications effectiveness for both brands because two aligned…

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Getting Honest About Brands: Why Artisanal is the New Black

By Dwayne Flinchum, President & Founder, IridiumGroup The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities…

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Digital PR Opportunities for Brands

As the lines between traditional PR and digital PR blur there are many new avenues for brands to reach and engage with their stakeholders. Many of these opportunities require new digital skills that were previously not part of the PR training regimen. Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites,…

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Nestle Celebrating150 Years Selling the World’s Most Iconic Brands

A Commpro News Update Nestlé, the company known for its products such as Butterfinger, Nescafé, and Gerber, will be celebrating their 150th anniversary this week. The world’s largest food company was founded in 1866 by Henri Nestlé who partnered with chocolatier Daniel Peter and released the first milk chocolate bar in 1875. Today, the company…

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Report Finds LGBT Parents and Millennial Fathers Misrepresented by Brands

By CommPro.biz Editorial Staff As an increasing amount of Millennials become parents, it seems that advertisers aren’t keeping up and are missing a significant opportunity with an influential generation of moms and dads, reveals a report released today by Engine Group’s Cassandra, the leading company for youth insights and emerging trends. Cassandra’s Modern Parents Report…

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Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and…

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Partnership Not Sponsorship: How Brands Fit Into eSports

How to engage with the world’s fastest growing sports audience eSports is a fragmented world, with a variety of games, fans and levels of engagement within them. Brands want in on the action, but how do you get in there authentically? At the sparks & honey co-sponsored eSports Brand Summit, it was clear from participants…

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Executive Briefing 2.18.16 – Working With Dad Bloggers; Brands Should Be Using Influencer Marketing; How Journalists Consume Content

In today’s Executive Briefing, Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers with Justin Aclin, Senior Account Supervisor, Hunter Public Relations. Also included we take a look at Three Reasons Brands Should Be Using Influencer Marketing from Lyle Stevens, Co-founder and CEO, Mavrck.   As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

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Executive Briefing 2.10.16 – Crisis Communications for Olympic Gold; Top Brands & Ads at Super Bowl 50; Cam Newton, Crisis Communications 101

In today’s Executive Briefing we take a look at how you should Prepare, Share, Update and Engage: A Crisis Communications Strategy for Olympic Gold with D. Nikki Wheeler,  Senior Director, Media Relations, Level 3 Communications.  Also included, we study, What Were The Top Brands & Ads at Super Bowl 50? As we begin 2016 and start our sixth year of publishing CommPRO, I’d…

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Brands Score Marketing Wins By Breaking World Records At The Super Bowl

The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of  D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai,…

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What Were The Top Brands & Ads at Super Bowl 50?

In the United States, the Super Bowl is considered the biggest single-evening TV event. With so many people tuning into the Super Bowl, companies have the perfect opportunity to spread brand awareness through TV commercials. But snagging a spot costs a pretty penny. Companies spent a whopping $167,000 per second for this year’s game. So how much reaction did that investment…

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Trending This Week 1.8.15 – Managing Wall Street Volatility; Chipotle Navigates a Difficult Crisis; Brands Tackle the Collaborative Economy

In today’s Executive Briefing David E. Johnson, CEO, Strategic Vision PR Group focuses on Chipotle Mexican Grill – Navigating a Crisis.  Also included is a look at How Can Brands Tackle the Collaborative Economy? 25+ Case Studies with Gregory Pouy, Marketing Artisan in a Digital Age. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank…

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