Search results for: brand

Alpha Sigma Capital Purchases DigitalBits XDB Token To Support Adoption of Branded Stablecoins on the Blockchain

CommPRO Editorial Staff Alpha Sigma Capital (ASC), a digital assets fund focused on delivering growth capital to blockchain and tokenized projects announced it is supporting the DigitalBits blockchain through its agreement to purchase up to $1,000,000 USD in XDB tokens. Considered the second generation of stablecoins, a Branded Stablecoin enhances the relationship that exists between…

Read More

Women at Work: 5 Essentials to Power Up Your Personal Brand

Stacey Ross Cohen, President & CEO, Co-Communications Despite great strides made in women’s empowerment and gender equality, women still make up a small segment of top leadership jobs. Successful women understand the power of personal branding.  Personal branding is no longer a luxury – it’s a requirement whether you have your own business or are…

Read More

“To Live and Die in Miami”… A Death-Defying Decision By an Insensitive Brand

Steve Cody, Founder / CEO, Peppercomm There’s insensitive and then there’s the decision by the Kraft Heinz brand Planters to air a highly controversial commercial depicting the funeral of their 104-year-old icon, Mr. Peanut, during this Sunday’s Super Bowl. The campaign, which debuted earlier this week with a creepy Tweet suggesting that Mr. Peanut had committed…

Read More

Strategy for Super Bowl Brands as Bloomberg Duels Trump

 Henry C. Boyd III, Clinical Professor in the Marketing Department at the Robert H. Smith School of Business Aspiring presidential hopeful Michael Bloomberg’s timing is rather canny. On the eve of the 2020 Iowa Caucuses where he doesn’t appear on the ballet, Bloomberg — front of about 100 million Super Bowl halftime viewers — will…

Read More

Davos as the Birthplace of Purpose-Driven Branding

Barbara Bates, Global CEO of Hotwire “Purpose-driven branding” has been a hot topic among marketers and business leaders in recent years. Companies of all sizes and industries are expected to elevate their brand purpose to include social purpose – and this expectation is set to increase with the emergence of younger generations as employees and…

Read More

Trump – A Case Study in Building & Maintaining Your Brand Story

David E. Johnson, CEO, Strategic Vision PR Group In today’s polarized world we all know that consumers are no longer looking at just the best price when it comes to selecting a brand. Consumers are looking for a brand that shares their beliefs and has an authentic brand story.  The same also applies in the political…

Read More

Just Do It – How to Determine if Your Brand is at Risk

Andrea Brody, Chief Marketing Officer, Riskonnect It’s no secret that enterprises are wrought with risks. And yet, while bad workplace environments and less than secure firewalls are gaining all of the attention, many chief marketers are finding their biggest selling point is also their biggest risk: their brands. We all witnessed the mixed reactions to Nike…

Read More

The Internet – the Mightiest Brand of All?

  Editor’s Note:  In celebration of International Internet Day… Jill Kurtz, Owner, Kurtz Digital Strategy Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990’s and is now…

Read More

3 Ways To Maintain Brand Identity Across Social Platforms

Jodie Manners, Copywriter We all want to find our clique, which is why we surround ourselves with people who are like us. People we can relate to. Interestingly, evidence suggests we extend this preference to brands. Our favourites are all well-defined and relatable. We’re talking brands that:  Give off a strong and narrow message Clearly define…

Read More

Tips for Using Instagram Stories to Increase Your Brand Following

CommPRO Editorial Staff Social media is the crux of digital marketing. Instagram alone has proven itself to be the most valuable online social media platform for businesses, with individual posts and Instagram stories garnering thousands of likes, comments, and views from follower engagement. Instagram stories were added to the platform in the middle of 2016,…

Read More

Institute for Public Relations Unveils New Look & Brand Narrative

CommPRO Editorial Staff The Institute for Public Relations (IPR) has released a new logo and brand narrative to signify its growth and a future focused on creating, curating, and promoting research and insights that empower public relations and communication professionals.   Created by Ketchum, the new logo with a refreshed typeface and color palette spotlights…

Read More

LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

Read More

Poll: Have the Responsibilities Changed Between Agencies and Brands?

Is the Relationship Shifting? Agencies and Brands: Is the Relationship Shifting? from D S Simon Media on Vimeo. The dynamic between large agencies, brands and the service providers they work with  might be shifting. Are large agencies stepping away from the “project manager” role and starting to favor the end client working directly with third-party…

Read More

Counterfeits Hurt Your Brand’s Reputation

Here’s How to Fight Back Brian Wallace, Founder & President, NowSourcing What happens when someone steals your company’s intellectual property and uses it to create a counterfeit version of your product? It’s more common than you think – it’s a major factor behind our current trade war with China – and it costs the global economy…

Read More

The Best Celebrity Brand Spokesperson to be Announced

CommPRO Editorial Staff Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards. If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina…

Read More