Search results for: b2b

Gregory FCA Acquires New York-Based PR Firm Affect

CommPRO Editorial Staff Gregory FCA, one of the 50 largest PR firms in the nation, announced today that it has acquired New York-based Affect, a B2B public relations and marketing firm with almost 20 years of experience serving technology, healthcare, and professional services clients.  Affect’s Founder and President Sandra Fathi will take on the role of…

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Affect Shows Strong Business Momentum at the End of Q1

CommPRO Editorial Staff Affect, a public relations, marketing and social media agency specializing in technology, healthcare and professional services, announces strong momentum powered by a bevy of client wins in key markets that the agency services, among those include Slync.io, Intersection and TrustSwap. The account wins signal a successful kickoff to the new year following…

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Three Business Technology Trends to Prepare for in the Wake of COVID-19

Robert Castles, Principal and Chief Technology Officer, PMG 2020 was a pivotal year in so many ways, and global events stemming from the pandemic continue to affect businesses and the technology they use.  Not only did formerly thriving organizations shut their doors permanently, but the workflows of those that survived were thrown for a loop…

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What Will Be Your Organization’s Authentic Purpose in 2021?

Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…

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PR Masters Series Podcast, Episode #43 – Christine M. Barney, APR

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Christine M.…

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It’s Never Too Late: Do What You Want. Be Who You Want to Be

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last year crystalized my vision to help others discover their true potential by looking back.  I’ve been doing this all throughout my life. Now, I have the tools to help you. Your Background Think about what you loved as a child. I’ll get you started by highlighting what…

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Grow Through A Branding Process: Decode Your Value to Reveal Your True Potential

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside…

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How Would You Summarize 2020 in a Single Word?

Linda Descano, CFA®, Executive Vice President and Head of Corporate Communications & Executive Visibility, Red Havas Ellen Mallernee Barnes, Vice President of Content, Red Havas 2020 will go down in history as many things. Among them, it’s been The Year of Opposites—when homebodies are the cool kids, hugs can be lethal, being positive is a negative,…

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5 Essential Tips To Corporate Blog Success

Charles Dearing Corporate blogs can certainly be tricky. There’s a fine line in the corporate blogging space that separates spammy content from actionable, high-quality content. But every corporation absolutely needs a blog. And it needs to be enticing to your company’s target audience. Did you know that company’s that post at least 15 blogs per…

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Using Social Science to Explain the Behavior of Trump and His Followers

Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers. I was unable to speak with other sources or people from the Trump or Biden camps, so this article is not intended to be a complete analysis of the extremely broad topic. Rather,…

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The Social Dilemma: A Documentary and Big Tech’s Grasp Over Us

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency On Wednesday, October 28, 2020, the Senate committee held a hearing with Big Tech CEOs Jack Dorsey of Twitter, CEO Mark Zuckerberg of Facebook and CEO Sundar Pichai of Alphabet Inc., Google. The hearing was called, “Does Section 230’s Sweeping Immunity Enable Big Tech Bad Behavior” which…

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5 Steps for a Successful Lead Generation Strategy

Dacian Cimpean, Digital Marketing Specialist For B2B and B2C businesses alike, the ability to attract and convert prospects often makes the difference between being ahead of the curve or being left behind. In very simple terms, lead generation can dictate how healthy a company is, by determining the growth of its business. But the process…

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Instead of Worrying about the What-Ifs, Focus on Yourself

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Daily, we’re inundated with news about COVID-19, fears about our health and that of others, job and income losses, racial injustice, the economy, our children, and the list goes on. Most of us feel comfortable discussing these issues. But, quietly, under the radar, is our collective mental health.…

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Your Competitive Advantage is You

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2016, I decided to launch a full-service agency. Many of my business colleagues and friends in the marketing communications industry warned of too much competition, the need to focus on a niche because they said, you can’t help everyone.  But competition was and is not my…

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Affect Appoints Seasoned PR Executive, Jen Dobrzelecki, as Senior Vice President

CommPRO Editorial Staff Affect, a public relations agency specializing in technology, healthcare and professional services, today announced the appointment of Jen Dobrzelecki as Senior Vice President. Reporting to Sandra Fathi, president and founder of Affect, Dobrzelecki brings over 20 years of experience managing relevant, engaging and successful integrated communications programs for leading global brands to…

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Today We Remember Our History and The People Who Sustain Us​

    Wendy Glavin, Founder & CEO, Wendy Glavin Agency On September 11, 2001, I was pushing my 2 1/2-year-old in a stroller to go to a “Mommy and Me” playgroup at the 92nd Street Y. While walking, I saw smoke and looked back over my shoulder to see a plane hitting a building. But, somehow,…

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