Search results for: advertising agency

Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

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Executive Briefing 12.14.15 – Advertising in 2016; Big Data, Analytics and Marketers; Delivering First-Rate Service to Every Client

In today’s Executive Briefing we take a look at Advertising in 2016: Big Data Puts Your Gut Feeling to the Test with Boaz Amidor, CMO, WalkMe.  Also included is advice on Public Relations Agency Practices for Delivering First-Rate Service to Every Client from Beyond PR. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to…

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What Content Must Learn from Advertising (PRESENTATION)

Editor’s Note: Presented at Content Israel 2015, MRY Agency Group Strategy Director Eli Pakier offers original research to look at the blurring line between content and advertising, and then offers four ways content marketers can learn from advertisers.   What Content Must Learn from Advertising #ContentIsrael15 from MRY

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Resume Rules: 2022

A new year brings new resume tweaks.  Covid has changed things.  Job hunting is more tech-oriented than ever.  Working from home, office or a hybrid model have made professionals more time conscious so keeping your resume on target is a must. No one has time to waste.

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How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

Mary Ann O’Brien, CEO and Founder, OBI Creative When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in…

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Embrace Change – Marian Salzman on International Women’s Day 2021

Editor’s Note:  CommPRO reached out to Marian Salzman, Senior Vice President, Communications at Philip Morris International to share her thoughts about the celebration of International Women’s Day 2021.     About: Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among…

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Top Influencers and Innovators Disrupting 2020

Shazir Mucklai, Founder, Imperium Group Hollywood is a neighborhood located in Los Angeles, California, that’s also synonymous with the glamour, money and power of the entertainment industry. As the show-business capital of the world, Hollywood is home to many famous television and movie studios and record companies. Yet despite its glitzy status, Hollywood has humble…

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My Take Your Child To Work Dream

Arthur Solomon, Public Relations Consultant Maybe because April 23 is Take Our Daughters and Sons to Work Day in United States, I had a dream about doing so last night. In the dream, I took my children to the PR office that has been my home away from home for many years. As we walked…

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Marian Salzman on Leading in a Time of Pandemic

Marian Salzman, SVP, Global Communications, Philip Morris International (PMI) Italy, Ireland, and Denmark on lockdown, the United States on partial lockout, stock markets in free fall, and a steadily mounting toll of fatalities around the world as the World Health Organization declares COVID-19 a global pandemic. It’s unsettling, to say the least, especially for the many…

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PR Masters Series Podcast, Episode #14 – Marian Salzman

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

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A Good Beginning (But Maybe a Bad Ending For Alexa)

Arthur Solomon, Public Relations Consultant I admit that I’m a skeptic. Maybe that’s why I always wanted to be a journalist because I’m hesitant about believing everything people say without supporting evidence. As a journalist, I knew that during interviews or, when provided with facts sheets, I might be getting a biased view of a…

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PRSA Announces Winners of 2018 Silver Anvil Awards

“PR Pro of the Year” Presented to Team Behind “The Talk – Creating a National Movement to End ‘The Talk’ and Racial Bias” Campaign     “Don’t Be An Accidental Drug Dealer – A Campaign to Combat Tennessee’s Opioid Epidemic” Wins “Best of Silver Anvil” Award   NEW YORK (June 7, 2018) – The Public Relations Society…

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McCann Inks Deal with First Blockchain Client, Job.com

CommPRO Editorial Team Blockchain-based job matching platform, Job.com announced that it is the first blockchain company to work with the world’s leading advertising agency, McCann. With over 100 years of experience and offices in 120 countries, McCann has worked with some of the largest, global brands including Coca-Cola, Nescafe, Microsoft, Mastercard, and GM. Now taking…

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Industry News

INDUSTRY NEWS Sep 2, 2021 | Industry News Edelman Trust Barometer Special Report: The Belief-Driven Employee Aug 30, 2021 | Industry News, Public Relations A Call for Action: The Role of DEI Data in Charting a Path Forward Aug 24, 2021 | Industry News Talkwalker Acquires Reviewbox Aug 19, 2021 | Industry News SAIC Appoints Catherine…

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4 Tips to Keep Key Stakeholders Happy in the Event of a Cyberattack  

Susan Ganeshan, CMO, Clarabridge Cyberattacks are becoming more and more common, with advertising agency WPP, pharmaceutical company Merck & Co and Russian oil giant Rosneft, the most recent to fall victim to a global ransomware attack in June. It’s an increasingly common crisis, and brands need to be properly prepared. Cyberattacks impact a range of…

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