Search results for: HEALTH

3 Reasons to Use Online Forms for Healthcare Marketing

Annabel Maw, Marketing Communications Specialist at JotForm No matter what industry, organization, or position you’re in, marketing matters. Marketing is important because it spreads the word and gets people interested in your products, services, and ideas. But marketing can be tough sometimes because there are many intricacies to it, especially in the healthcare industry.  Some…

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Excelling Through Innovation: How A Large Health System Used Media Intelligence to Emphasize Its Tech-Based, Cost-Effective Approach

Leslie Stefanik, Vice President, Marketing, PublicRelay Today, with the move towards value-based healthcare, the medical market is increasingly saturated with large organizations and smaller boutiques who emphasize specialized care. To continue to grow, a large healthcare system, wanted to separate itself from the pack. They decided to partner with local startups in an effort to brand themselves as providing innovative, tech-based, and cost-efficient…

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12 Quick Health Tips for Busy Business Owners

Teri Dreher, RN, CCRN, iRNPA If you’re a hardworking business owner, chances are, you skip meals, forgo sleep and never fully disconnect. You may think it’s the key to achieving success, but as the heart and soul of your business, you’re not doing it—or yourself—any favor. A small business is only as healthy as its…

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Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…

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What the Latest Healthcare Market Research Means for Healthcare Marketers

CommPRO Editorial Staff  Ceralytics’ new 2018 Healthcare Content Marketing Report does a deep dive into the most popular topics in healthcare, as well as topics that are currently underutilized in the healthcare industry. The team at Ceralytics analyzed the content of 18 top healthcare publications and blogs, and identified over 16,000 unique topics utilized throughout…

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The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

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Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018 

Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…

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Artificial Intelligence Accelerates Healthcare Marketing

CommPRO Editorial Staff Arterica healthcare digital marketing agency announced that President and Co-founder Hans Kaspersetz was selected to present, “Artificial Intelligence Super Hearing for Healthcare Marketers — Making AI & Machine Learning Practical,” at the second MedDev eMarketing Summit East. The event will take place at The Westin Philadelphia in Philadelphia, PA on November 29…

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The Key to Email Marketing Health? A Balanced Content Diet

James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…

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McCann Named ‘Global Healthcare Agency Network of the Year’

A Commpro News Update Winner of this year’s Cannes Lions Health Network of the Year, McCann Health, was named ‘Global Healthcare Agency Network of the Year’ at the 2016 Global Awards (a worldwide creative awards show that honors the World’s Best Healthcare & Wellness Advertising℠) This honor has now been won by McCann Health five…

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PadillaCRT Welcomes Peter Vigliarolo as Health Practice Vice President

A Commpro News Update Peter Vigliarolo, a Healthcare marketing veteran has joined PadillaCRT as vice president in Health Practice, based in their New York office. He will help manage efforts to attract pharmaceutical and health association clients to the agency. Peter is coming to PadillaCRT with more than 25 years of healthcare PR experience encompassing marketing,…

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Adding Wellness in Business – Your Health and the Bottom Line

By Laleh Alemzadeh-Hancock In business there is a lot of talk about the bottom line and doing whatever it takes to get the job done. With the development of technology and the easy access to connecting with others, there is no real end to the business day. The challenge is that health issues affect the bottom…

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Five Tips for Effective Communications for Healthcare Companies

Editor’s Note: D S Simon Media’s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you…

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Partnership Brings Editorial Services to Healthcare Professionals

By CommPro.biz Editorial Staff Editage, a leader in English-language editing and publication support, has partnered with MA Healthcare, a global provider of nursing and medical education, to offer editorial services to healthcare professionals through MAHealthcare Author services. The MAHealthcare Author services include editing, translation with editing, rapid technical review, artwork preparation, plagiarism check and proofreading.…

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