Search results for: HEALTH
3 Reasons to Use Online Forms for Healthcare Marketing
Annabel Maw, Marketing Communications Specialist at JotForm No matter what industry, organization, or position you’re in, marketing matters. Marketing is important because it spreads the word and gets people interested in your products, services, and ideas. But marketing can be tough sometimes because there are many intricacies to it, especially in the healthcare industry. Some…
Read MoreExcelling Through Innovation: How A Large Health System Used Media Intelligence to Emphasize Its Tech-Based, Cost-Effective Approach
Leslie Stefanik, Vice President, Marketing, PublicRelay Today, with the move towards value-based healthcare, the medical market is increasingly saturated with large organizations and smaller boutiques who emphasize specialized care. To continue to grow, a large healthcare system, wanted to separate itself from the pack. They decided to partner with local startups in an effort to brand themselves as providing innovative, tech-based, and cost-efficient…
Read More12 Quick Health Tips for Busy Business Owners
Teri Dreher, RN, CCRN, iRNPA If you’re a hardworking business owner, chances are, you skip meals, forgo sleep and never fully disconnect. You may think it’s the key to achieving success, but as the heart and soul of your business, you’re not doing it—or yourself—any favor. A small business is only as healthy as its…
Read MoreSpokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team
Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…
Read MoreWhat the Latest Healthcare Market Research Means for Healthcare Marketers
CommPRO Editorial Staff Ceralytics’ new 2018 Healthcare Content Marketing Report does a deep dive into the most popular topics in healthcare, as well as topics that are currently underutilized in the healthcare industry. The team at Ceralytics analyzed the content of 18 top healthcare publications and blogs, and identified over 16,000 unique topics utilized throughout…
Read MoreSilver and Bronze Anvil Award Winner Highlight: OK2TALK: Giving Youth a Voice to Discuss Mental Health
PRSA On December 14, 2012, Adam Lanza took the lives of 20 children and six adult staff members at Sandy Hook Elementary School in Newtown, Connecticut. Before driving to the school, Lanza shot and killed his mother Nancy at their home. As first responders arrived at the school, he committed suicide. While most people with…
Read MoreThe Doc is Texting: 4 Healthcare Marketing Priorities in 2018
Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry. Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…
Read MoreReport: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018
Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…
Read MoreReg A+ IPO: Now, YOU Can Invest in a Leading Healthy Fast-Casual Restaurant | Webinar On-Demand
Webinar Overview Join Muscle Maker Grill President and CEO Robert E. Morgan as he discusses an alternative QSR investment. Muscle Maker Grill, a rapidly expanding fast-casual restaurant brand promoting a healthy lifestyle by offering nutritious alternatives to traditional dishes, is seeking to raise up to $19,950,000 during its Reg A+ IPO and invites fans, customers,…
Read MoreArtificial Intelligence Accelerates Healthcare Marketing
CommPRO Editorial Staff Arterica healthcare digital marketing agency announced that President and Co-founder Hans Kaspersetz was selected to present, “Artificial Intelligence Super Hearing for Healthcare Marketers — Making AI & Machine Learning Practical,” at the second MedDev eMarketing Summit East. The event will take place at The Westin Philadelphia in Philadelphia, PA on November 29…
Read MoreThe Key to Email Marketing Health? A Balanced Content Diet
James Glover, President & CEO of Coherent Path Like our dietary needs, consumers crave a variety of products and promotions unique to their specific tastes and interests. However, for many retailers, this simply means reinforcing what consumers have already purchased rather than informing them of what else they might like. Ultimately, this underexposes brands’ product…
Read MoreEffective Republican Messaging on Health Care Needs the One Thing They Don’t Have but Democrats Do: Unity
Andrew Ricci, Vice President, LEVICK A curious thing happened just about two hours after the Senate Republicans unveiled their long-awaited health care bill: President Trump admitted that there were no tapes of his conversations with former FBI Director James Comey. This, I suspect, was no accident, and although the two are completely unrelated, it should…
Read MoreHealth Caring: Persuading Your Target Audience Your Position on AHCA or ACA is the Right One
Scott Sobel and Elliot Carter, kglobal Politics is not a game for most of us and the politics about health care – political posturing that literally has life or death consequences – is certainly nothing to smile about or to celebrate when you chalk-up only incremental wins. Yet, here is what happened last week. The…
Read MoreMcCann Named ‘Global Healthcare Agency Network of the Year’
A Commpro News Update Winner of this year’s Cannes Lions Health Network of the Year, McCann Health, was named ‘Global Healthcare Agency Network of the Year’ at the 2016 Global Awards (a worldwide creative awards show that honors the World’s Best Healthcare & Wellness Advertising℠) This honor has now been won by McCann Health five…
Read MorePadillaCRT Welcomes Peter Vigliarolo as Health Practice Vice President
A Commpro News Update Peter Vigliarolo, a Healthcare marketing veteran has joined PadillaCRT as vice president in Health Practice, based in their New York office. He will help manage efforts to attract pharmaceutical and health association clients to the agency. Peter is coming to PadillaCRT with more than 25 years of healthcare PR experience encompassing marketing,…
Read MoreWeber Shandwick Global Healthcare President Laura Schoen on Inaugural Health Influencer 50 List
A Commpro News Update This week, PRWeek and MM&M named Laura Schoen, president of Global Healthcare and chair of Latin America at Weber Shandwick, to the publications’ inaugural Health Influencer 50 list. The list recognizes individuals across the health spectrum for their passion, determination, and innovative thinking. The influence of these honorees is felt across…
Read MoreAdding Wellness in Business – Your Health and the Bottom Line
By Laleh Alemzadeh-Hancock In business there is a lot of talk about the bottom line and doing whatever it takes to get the job done. With the development of technology and the easy access to connecting with others, there is no real end to the business day. The challenge is that health issues affect the bottom…
Read MoreHow Humana Mobilized Employees to Promote a Healthier Lifestyle (Free Webinar)
Webinar Overview Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on…
Read MoreFive Tips for Effective Communications for Healthcare Companies
Editor’s Note: D S Simon Media’s own Smitha Rao takes us through her tips for effective healthcare communications for media tours and narrative video content. Having worked for major healthcare companies in the past including Mount Sinai, Smitha offers advice from her years of experience including how to keep the content engaging and ensuring you…
Read MorePartnership Brings Editorial Services to Healthcare Professionals
By CommPro.biz Editorial Staff Editage, a leader in English-language editing and publication support, has partnered with MA Healthcare, a global provider of nursing and medical education, to offer editorial services to healthcare professionals through MAHealthcare Author services. The MAHealthcare Author services include editing, translation with editing, rapid technical review, artwork preparation, plagiarism check and proofreading.…
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