Search results for: influence

What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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Communicators as Brand Value Creators (On-Demand Recording)

Webcast Overview Join us for a virtual round table where our panelists will discuss how they are redefining their roles as strategic communications professionals. From using data to shape and defend strategies to advising on crisis and enhancing brand reputation, the role of the communicator is becoming more integral to the business by the day.…

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The Communications Command Center: Five Key Metrics Every CCO Needs

Leslie Stefanik, Vice President, Marketing, PublicRelay In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or crisis “war rooms” have increased in popularity in recent years. But these insight centers shouldn’t just be reserved for issue management. Whether a command center…

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Advertisers Must Include Three R’s in Their Social Cause Spots

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College  One of the hottest promotional trends is for companies to show their support for significant social causes. While many firms do genuinely desire to make a difference, they also crave goodwill by association. If consumers appreciate a company’s stance on an issue, they might reward the firm…

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Artificial Intelligence: The Imperative Role of Ethics in its Development

Emmanuel Tchividjian, The Markus Gabriel Group Artificial Intelligence has and will have greater potential for improving the lives of millions. It may very well be the New Frontier of our century. Today, AI is being used extensively and beneficially in practically all fields of our daily lives such as in healthcare, the automotive industry, finance, the…

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What Does 2019 Hold for Traditional Media?

Joe Szynkowski, Chief Communications Officer, NuVinAir When it comes to innovation, the beginning of a new year brings new challenges, as well as opportunities. For many communications professionals, we have the unique task of educating customers in both business-to-business (B2B) and business-to-consumer (B2C) streams. Not surprisingly, targeting this two-pronged audience requires thoughtful creativity in order…

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How Artificial Intelligence Can Change the Public Relations Industry

Martin Waxman, CEO of Waxman Communications joins Doug Simon, CEO of D S Simon Media to talk about the changes that artificial intelligence is beginning to have in Public Relations and how in-house and agency communicators can use this technology to their advantage.  Follow Martin on Instagram, Twitter, Facebook, and LinkedIn.   FULL TRANSCRIPT  …

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Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

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Going Beyond Traditional Media – Let’s Get Phygital

Barbara Bates, Global CEO, Hotwire   The future of traditional media is beyond our wildest dreams thanks to technology’s latest and greatest innovations. Ask anyone who went to CES this year and they’ll tell you we’re seeing a fascinating trend that may initially seem counterintuitive – the rise of the joint physical and virtual world. Savvy brands are realizing that even in today’s…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Brands Must Embrace Video (Differently) to Succeed with Social in 2019

Greg Perotto, VP of Corporate Marketing,  Hootsuite  The latter half of 2018 saw the proverbial social media pendulum swing dramatically back to its roots of authentic human connection, with users focused on relationships with friends, family and people they know. Couple this push with the rise in popularity of video, and 2019 is poised to be the…

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Facebook’s “Whistle-Stop” Strategy Has Been Derailed

Richard Levick, Esq., Chairman and CEO, LEVICK Back in the 1930s and 1940s when President Franklin D. Roosevelt went whistle-stopping via train, he could count on one overriding communications reality: little of what he said along the way would crack “national” newspaper, wire service, or radio coverage. In other words, he could pound the podium…

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2019 – Your Year to Pursue Your Passion

Marja Zapusek In this day and age there are many people that are doing everything they are supposed to, not asking any questions and leading a life as if on autopilot. Although that might work very well for some, there are those of us that do not find that satisfying and when hearing the whispers of our…

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Cision Acquires Analytics Firm TrendKite

CommPRO Editorial Staff Cision (NYSE:  CISN) today announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a stellar track record…

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Measure Media Relations for Outcomes, Not Outputs

Eric Koefoot, President & CEO, PublicRelay In December, I spoke at the PR News Media Relations Conference about the importance of aligning your media relations KPI’s to the goals of the C-suite. Often in communications analytics, people get bogged down counting keywords – or worse, relying on largely discredited AVE’s.  But basing your media relations strategies on…

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The State of Content Creation

Editor’s Note: We recently sat down with Katie Kern, Media Frenzy Global Chief Operating Officer, to get her thoughts on the state of content creation, which brands are getting it right and where she believes the next phase of content is headed. 1) What does next-level content creation mean to you? I would define next-level content…

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5 Questions PR Pros Must Ask in a Crisis

Wes Tyeryar, Director Of Strategic Partnerships, PublicRelay Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To…

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