Search results for: digital marketing

PR Masters Series Podcast, Episode #38 – Fred Cook

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Fred Cook,  Chairman,…

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9 Communications Predictions for 2021

Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.     Dorothy Crenshaw, CEO, Crenshaw Communications 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us…

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How Would You Summarize 2020 in a Single Word?

Linda Descano, CFA®, Executive Vice President and Head of Corporate Communications & Executive Visibility, Red Havas Ellen Mallernee Barnes, Vice President of Content, Red Havas 2020 will go down in history as many things. Among them, it’s been The Year of Opposites—when homebodies are the cool kids, hugs can be lethal, being positive is a negative,…

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PR Masters Series Podcast, Episode #39 – Peter Finn

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Peter Finn, Founding…

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PR Masters Series Podcast, Episode #40 – Michael Kempner

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest on this Thanksgiving eve…

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PR Masters Series Podcast, Episode #36 – Margi Booth

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Margi Booth, Chairman,…

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How to Find the Right Influencers for Your Campaign

Jill Kurtz, Owner, Kurtz Digital Strategy Think you need an influencer campaign for your marketing and communication efforts? This seems to be a common tactic lately. Saying you are going to leverage the influence of one of more people who have a strong audience in your field or among your target audience is easy. Figuring out who…

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Now What? After-Election Self-Care: 5 Reminders When Life Happens

Paolina Milana, Author & Founder of MadnessToMagic.com My parents were immigrants. Growing up, they shared their stories of what it was like for them navigating the unknown, living in war-torn Sicily under the rule of Mussolini and Hitler during World War II. Fast forward to the late 1970s all the way into the early 2000s,…

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The Social Dilemma: A Documentary and Big Tech’s Grasp Over Us

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency On Wednesday, October 28, 2020, the Senate committee held a hearing with Big Tech CEOs Jack Dorsey of Twitter, CEO Mark Zuckerberg of Facebook and CEO Sundar Pichai of Alphabet Inc., Google. The hearing was called, “Does Section 230’s Sweeping Immunity Enable Big Tech Bad Behavior” which…

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IPR Releases New Study: ‘The Career Path of a Social Media Professional’

  CommPRO Editorial Staff Approximately half of social media managers say they work more than their colleagues and plan to leave their current role within two years, according to a new study of social media managers. The Institute for Public Relations, Ragan Communications, and the University of Florida partnered on a survey of more than 450 social…

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The Power of Cause-Driven Video Game Advertising 

James Draper, Founder & CEO, Bidstack At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes are built and expanded upon every second of the day, making video…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Your Competitive Advantage is You

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2016, I decided to launch a full-service agency. Many of my business colleagues and friends in the marketing communications industry warned of too much competition, the need to focus on a niche because they said, you can’t help everyone.  But competition was and is not my…

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PR Masters Series Podcast, Episode #35 – Catherine Hernandez-Blades

Overview The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Catherine Hernandez-Blades…

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Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

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Make “the Google” Work for Your Business

Jill Kurtz, Owner, Kurtz Digital Strategy It has become a thing in my house. A question comes up and someone recommends that we “ask the Google.” You can ponder the implications for mankind now that we count on technology to answer every question, but I am focused on what this means for brand marketing. Search Engine…

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