Search results for: influence

Risky Business: Trump’s Negotiating Style

The Invisible Risks and Rewards of Negotiating Like Trump Peter D. Johnston  If you’re about to jump out of a plane, the risks are obvious.  If you’re negotiating a deal, the risks are often less obvious, if not invisible all together. Just as hard to see can be who holds these risks at the end…

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Loss of Innovation, Not Automation, is Hurting US Manufacturing

  Webinar Overview Since 2008, the total number of patents filed by US-based companies has fallen below 50% of all patents filed in the country. 75% of manufacturers report a severe to moderate shortage of workers and 93% of manufacturers are predicting future talent shortages due to retiring Baby Boomers. Healthcare costs, tariffs, unions, government…

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The Future of PR

Will PR jobs expand or contract? As the media industry contracts, how will we be able to influence the influencers? How will new tech change what and how we do our jobs? What do today’s practitioners need in preparation to becoming tomorrow’s industry leaders? Answers to these questions, and some entertaining story-telling, is the focus…

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Three Mistakes Even Great Moms Make

Laura Hackel As a mom, you have the power to raise children who will have a positive influence in the world. Your success as a mom is already rigged in your favor, as you were divinely chosen to mother your children. You already have everything you need inside of you, no matter what is happening…

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Cognitiv Launches First-Ever Deep Learning Search Optimization Platform  

CommPRO Editorial Staff Cognitiv, the first self-learning, fully automated neural network technology available for marketers, recently announced the launch of Cognitiv Search, the first-ever deep learning search optimization platform to use artificial neural networks to optimize paid search campaigns based on internal and external triggers. “Consumer purchasing behavior has always been influenced by triggers like weather, time…

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Decency Starts at the Top

Larry Weber, CEO & Chairman, Racepoint Global  People want to work for leaders and companies that are driven by goodness and decency – those that are passionate about helping to change the world for the better, whether within their own company, community or on a global level. This is a topic I explore in my…

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Mea Culpa

Dr. Arthur Solomon* A few months ago, when discussing the political scene with friends and family members, I was accused of being devoid of principles. One comment hit me like a blow to the solar plexus delivered by a heavyweight boxing champion. The stinging comment, made by a lawyer, no less, was that that I…

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Is Attribution the Next AVE? (Webcast On-Demand)

  Event Overview Or is it a metric that Communicators can successfully adapt from their Marketing brethren? Currently, there are still more questions than answers. Are there certain industries that are more suited to implementing attribution? How do you incorporate the metric into your current measurement framework? What role will technology play? What is causation…

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Media Measurement: Quality Over Quantity

Leslie Stefanik, VP, Marketing, PublicRelay Quality over quantity. That is the PR pro’s motto in 2019. Growing impressions or article counts year over year is fine, but communicators are increasingly being asked to prove their business impact. According to a communications survey conducted by PR News and PublicRelay, 65% of corporate communicators said they use media measurement to…

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Every Modern Communicator Needs Answers

Deirdre Breakenridge, CEO, Pure Performance Communications I first started pitching media back in 1988. One of my first assignments was to call up newspaper reporters to pitch a story about one of our author clients. Of all of the journalists to call, newspaper reporters were among the busiest with their super tight deadlines (even back then).…

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Academia’s Dollar Dance

J.D. “Jim” Fox What a shocker!  New evidence that money is not only the mother’s milk of politics, but also of elite higher education! Please.  As someone who ran PR at one Top 10 school and taught at another, the only things surprising to me are the now-slamming side doors — soccer and crew?   I…

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How to Tie Wellness Into Strategy

  Event Overview Brian Hazelgren, CEO of Rx2Live, and best-selling author with over 30 years of business experience is ready to discuss what works and what doesn’t with his panel of industry experts including Edward O’Brien president of Visionary Health & Wellness, LLC.  Proactive wellness programs are highly valuable tools for employees. Companies have a…

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#SXSW2019 Recap: Decentralize Your Company’s Hierarchy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency From the moment, I sat in my seat on JetBlue flying to Austin, TX, my iPhone started shaking. Since I was on my way to SXSW, I hoped I was sitting next to a tech guy. “Excuse me, do you know what’s wrong with my phone,” I asked.…

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How to Create Mutually Beneficial Relationships with the Media

Leslie Stefanik, Vice President, Marketing, PublicRelay I recently attended a panel featuring both PR experts and journalists that revealed (and brainstormed ways to solve) the disconnects between companies and the media who cover them. The panel was part of the “Truth on Trial” series presented by CommPRO and hosted at the George Mason Schar School of…

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#BetterforBalance. We’ll All Be Better For It

Cary Broussard, CEO, Broussard Global I want to accelerate gender equity practices in corporate management and in the boardroom. So I designed a course for NYU’s School for Professional Studies, where I’ve been an adjunct professor for several years. I collaborated with a young engineer, Brittney Cummins, who also teaches leadership skills to young women…

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Taking Your Seat at the Table and What to do Once You’re There

Kimberly Ramalho, Vice President, Communications & Public Affairs, Lockheed Martin, Rotary and Mission Systems (RMS) As women, particularly those of us navigating the corporate landscape, it’s near impossible not to stress over our place in the boardroom. After all, less than 20 percent of senior management across all industries are women. Yes, after all the…

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Hunter Unveils New Identity to Reflect Expanded Services

CommPRO Editorial Staff On the occasion of the firm’s 30th anniversary, CEO Grace Leong announced to clients and partners that to better reflect its diverse roster of marketing communications services, the leading consumer agency known since 2000 as Hunter Public Relations is updating its brandmark and simplifying its name to Hunter. Founded in 1989, Hunter…

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How A Leading Children’s Hospital Used a 4-Step Issue Management Framework to Gauge the Severity of a Crisis

Madeline McCabe, Senior Media and Operations Analyst, PublicRelay When a large nonprofit children’s hospital started garnering negative publicity around their executive compensation practices, the organization’s issue management team had to spring into action. The most important questions on their minds were: Is this a crisis or not? How does this coverage compare to other peers…

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