Search results for: digital marketing

PR Masters Series Podcast, Episode #47 – Aaron Kwittken

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Aaron…

Read More

PR Masters Series Podcast, Episode #46 – Michael Nyman

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael…

Read More

PR Masters Series Podcast, Episode #44 – Alexis Davis Smith

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Alexis Davis…

Read More

What Will Be Your Organization’s Authentic Purpose in 2021?

Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…

Read More

PR Masters Series Podcast, Episode #43 – Christine M. Barney, APR

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Christine M.…

Read More

Essential Tools for Business Growth

Mike Paffman, CEO, Virgo PR Digital marketers and marketing teams in general sometimes struggle in keeping up with all of the available tools that can ease the marketing process for them, and at the end of the day, instead of easing the process, it ends up more complicated or difficult.  Additionally, while some marketers swear by…

Read More

Leaving a Legacy of Irreverence

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul.  ‘Who taught the young man to talk that way?’ was the question most asked, including many of the world’s…

Read More

PR Masters Series Podcast, Episode #42 – Cheryl Procter-Rogers

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Cheryl…

Read More

Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Dan Brahmy, Co-founder and CEO, Cyabra News travels fast. Fake news travels faster. Today, brands’ options are nearly limitless when it comes to communicating with their audiences. And in turn, consumers possess unprecedented access to companies and their leadership. Though most brands engage in some form of media listening, savvy communications professionals understand the value…

Read More

Embargoes, Exclusives & Facebook’s Oversight Board

  Peter Himler, Founding Principal, Flatiron Communications LLC Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More…

Read More

(SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart

Special Episode Joe Lockhart knows the White House through and through.  His responses to my questions during our recent PR Masters Series podcast reflects that.  Joe described to our listeners how an effective and experienced White House press secretary prepares for a press briefing and maintains trust, integrity and transparency.  Judging from my interview with Joe, it’s clear to…

Read More

Rediscover Your Life Skills to Live the Life You Truly Want

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Now, that we’re in 2021, what’s changed for you? Many of my friends and colleagues in the U.S. and abroad say they’re still worried about staying healthy and safe, are concerned about the availability of the COVID-19 vaccines, are stressed about job and income loss and feel…

Read More

Mark Weiner Launches New Research Practice within Cognito

CommPRO Editorial Staff Cognito, the international specialist communication and marketing agency, today announced the appointment of Mark Weiner as Chief Insights Officer to develop the firm’s newly launched research-based consulting practice Cognito Insights. Weiner is responsible for establishing and growing the firm’s research organization by serving clients and accelerating the organization’s growth through the provision of data-informed…

Read More

Competing and Winning in the Inbox

Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that the average person gets more than 120 emails each day? Wow! How do you get your marketing message to be one that is opened and read? Structure Your Message Well Paying attention to the details will help your messages win attention. It is fine to use…

Read More

Grow Through A Branding Process: Decode Your Value to Reveal Your True Potential

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout 2020, we’ve faced hardships, challenges, uncertainty and learned to “pivot,” focus on “the new normal,” and the “next normal”; terms to make sense of what’s happening in our lives. But, thinking about the what if’s can lead us to contemplate worst-case scenarios, most of which are outside…

Read More

Tune Your Brand Voice

Jill Kurtz, Owner, Kurtz Digital Strategy As a marketer, you nurture the voice of your brand. Brands with a consistent voice that resonates with the target audience will achieve the most success. Sadly, the majority of brands don’t have a clear and consistent voice. Messages conflict. Themes are mixed. You lose the audience because they can’t…

Read More