Search results for: IT department

Account Executive Young & Rubicam Group

  Young & Rubicam Group New York, NY The Account Executive directs and facilitates the day-to-day Agency efforts in developing Integrated Marketing Communications on behalf of the Client’s brands through communication of direction and information within the Agency Team. Manages client projects and takes an active role in all disciplines (marketing, creative, media, digital, research,…

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15 Interview Questions You Must Be Able To Answer

Can you answer these 15 interview questions?  During an interview, you will be asked many questions.  Some specific and some more generic,  geared to learning more about you and your motivations for applying for a particular position.  While an interviewer is not trying to trick you, they want to find out what makes you tick so…

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Make Your Business Meetings Matter

By Carol Kinsey Goman, Ph.D According to a recent survey, only roughly half of the business meetings workers attend are considered productive. While 35% of professionals are in six or more meetings each week, 46% of those attendees leave meetings without a clear understanding of the next action item. In addition, missing the information needed…

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#DigitalPR Twitter Chat

It would appear that the corporate pendulum is swinging away from marketing as the place for digital and social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.  Only…

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Using Social Media to Drive Earned Media Coverage

Doug Simon, President & CEO of D S Simon, and Greg Galant, CEO of Sawhorse Media, discuss how using social media can drive earned media coverage of your content. Greg also provides background on the Shorty Awards and Muck Rack. Greg’s VlogViews: “Even if all you care about is getting something on the front page…

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The Broken Promise of Integrated Marketing Communications

By Mark Weiner, CEO, PRIME Research Americas Given the common sense of integrated marketing communications – complimentary messaging, consistent targeting, and continuity across marketing channels — I was sure that by now, the benefits of Integrated Marketing Communications would be widely recognized and effectively practiced.  When I first encountered Integrated Marketing Communications (IMC) in 1993 it seemed reasonable to…

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Two Things CMO Demands Will Dictate in 2016

By Joe Phelps, CEO, Phelps As we dive, head-first, into 2016, the focus of the chief marketing officer (CMO) should be driven by two objectives—achieving better collaboration and access to in-depth analytics . Better Collaboration Among Suppliers Near the top of the list of CMOs’ greatest frustrations are the disappointments they share in their agencies’ inability to work together to…

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Former Communications Staffer for U.S. Secretary of Education Arne Duncan Joins Education-focused Communications Firm

Collaborative Communications Group Welcomes Cameron Brenchley as Vice President Collaborative Communications Group, Inc., the nation’s premier communications firm focused solely on education, welcomed Cameron Brenchley as Vice President today. Brenchley will lead the firm in positioning education organizations as thought leaders in the field and helping them accomplish their goals to improve learning for students.…

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2016: Workplace Trends To Watch

Workplace trends are always an interesting phenomena.  Will they come true?  Will they really change things?  Our economies are changing and we are a much more culturally diverse world with global interests.  How will these facts come into play?  GoodHire has developed a list of 11 legal, tech and cultural trends that will shake up 2016. …

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(2015 Top Webinar) Rebecca Lieb Discusses Enterprise Level Social Media Strategy

    Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions. Rebecca Lieb, strategic advisor, research analyst, keynote speaker,…

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Target Gets Serious About Social Data

By Hope Nguyen, VP, Marketing, NetBase When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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How Leaders Kill Collaboration – Even When They Say They Want It

By Carol Kinsey Goman, Ph.D The executive came in wearing a designer suit, white shirt and a power tie. He checked the time on his Rolex wristwatch and placed his elegant briefcase on the table. He exuded authority, power and status, and would have been perfectly dressed for a Board of Directors’ function. But that…

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How to Create a Strong Enterprise-Level Social Strategy

Social media is no longer merely the responsibility of your marketing department. To create a successful social media strategy, you need all hands on deck. Without everyone in your organization working together in harmony, your social strategy could crumble. Luckily, there are a few things you can do to ensure your social strategy is ready…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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Job Interview Prep: 10 Questions To Ask

Being prepared for a job interview is essential.  Unfortunately, it’s not always possible to find out everything about a company or a particular job ahead of time.  Before you go for any interview, think about what is important to you.  What worked and didn’t work at your present and past positions.   What do you need to…

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Australia’s Most Mentioned Issues in the Media (November 28 – December 4)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia PM Malcolm Turnbull spoke at the UN climate change conference in Paris on Monday, and pledged Australia will contribute at least $1 billion over the next five years to developing countries for climate mitigation, although this will come out of the existing foreign aid…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

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