Search results for: trump

Australia’s Most Mentioned Issues in the News (August 6 – 12, 2016)

Editor’s Note: Welcome to this weekly recap of Australia’s news, powered by iSentia A week into the Olympics, Australia is fourth place on the medal tally, winning 12 so far, with the United States in first place with 32. Australian swimmer Emma McKeon is leading local medalists, racking up a gold, silver and bronze so far. Kyle…

Read More

Fess Up and Move On

By Virgil Scudder, President, Virgil Scudder & Associates Here’s a basic rule of public relations: when you mess up, fess up.  Then move on.  Get out in front of the story even if you’re a day late and a dollar short. Politicians, who far too seldom have solid public relations professionals on their teams, often apply this…

Read More

#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

Read More

Empowering Data-Driven PR Leaders of Tomorrow (Free Webinar On-Demand)

Webinar Overview This panel of industry influencers will discuss the traits of the successful PR leader of tomorrow.  Being a public relations professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump.  Our panel…

Read More

Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

Read More

Gary Vaynerchuk Asks: How Important is a Logo to Your Business?

I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question. I can understand why people like to talk about it.…

Read More

Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

Read More

Unlocking The Potential Of The Participation Age

By Jake Athey, Director of Marketing, Widen Enterprises  Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be…

Read More

Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

Read More

How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

Read More

Australia’s Most Mentioned Issues in the News (March 12 – 18, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Senators debated late into Thursday over changes to the way Upper House representatives are elected, with the federal government and the Greens expected to support the measures. Thursday was scheduled to be the last sitting day for Parliament before a seven week break, but…

Read More

Sticks and Stones (Op-Ed)

By Jennefer Witter, CEO/Founder, The Boreland Group Inc. We all know the saying: Sticks and stones can break my bones, But words will never hurt me Words can do a lot. They can encourage….inspire….foster change. At their respective nations’ darkest hours, President Franklin D. Roosevelt (“There is nothing to fear but fear itself”) and Prime Minister…

Read More

Australia’s Most Mentioned Issues in the News (March 5 – 11, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Federal government MPs are reportedly making contingency plans in case the May budget is brought forward by a week as the Prime Minister considers a July double-dissolution election over blocked anti-union corruption bills. July would be the earliest the government could call an election…

Read More

El Chapo Calls on Publicity To Help Him

By Ronn Torossian, CEO, 5W PR It seems not only politicians and entertainment figures recognize the importance of public relations these days. Even notorious criminals see ways of benefiting from what public relations has to offer. For instance, Joaquin “El Chapo” Guzman, a Mexican drug lord, recently requested that his colleagues and wife keep him in…

Read More

The Encroachment of Start-ups on Wall Street

By Leslie Bocskor, Managing Partner, Electrum Partners The reverberations from the recent financial crisis are, to this day, still being felt. The Complete Credit Collapse and Asset Price Meltdown (often called mistakenly the Great Recession in the media, understandably) , while initially seeming to be a disastrous, cataclysmic event for all those with mutual funds, allowed…

Read More