Search results for: email marketing

Digital PR Challenges in 2016

As we begin 2016, brands are making plans for how they’ll spend their budget.  The Content Marketing Institute and Marketing Profs released two reports that show the state of mind of BtoC and Bto B marketers and what keeps them up at night. It’s clear that knowing what content to create, what your audience will respond…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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Communication in Top Eight Digital Skills Needed

 REGISTER FOR THE FREE EMAIL COURSE: 15 LESSONS ON THE SKILLS MOST RELEVANT TO PR & MARKETING First we had the digital divide – the gap between the Internet “haves and “have-nots”. While the digital divide is not fully handled,  40% of people worldwide are online now. That’s 3.2 billion of us. The conversation has…

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Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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3 Tips for Securing Results in a Changing Media Landscape

By Amber Roberts, Senior Vice President, LANE Anyone who has worked in public relations for more than a few minutes knows that the media landscape – and with it the PR profession – has changed dramatically over the past few years. People are turning to new sources for news, and traditional media outlets are facing increasing competition for…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Social Advertising Plans for the Holidays: Are You Ready to Deck the Walls?

Editor’s Note: The holidays are upon us. CommPRO reached out to our community seeking insight about your social advertising plan.  Are you ready? Now more than ever, companies are relying on social advertising as a key component of their marketing efforts. How can they can stand out from a crowded field, get the most bang for their buck…

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Gary Vaynerchuk Asks: What’s the ROI of Your Mother?

  What’s the ROI of Your Mother from Gary Vaynerchuk By Gary Vaynerchuk If you’re in the business of social media marketing, I’m willing to bet you get asked about social media ROI about every ten minutes. I know I do. The thing is, figuring out how to calculate ROI is pretty straightforward with all…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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About Us

ABOUT US CommPro.biz is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors. We publish unique content and produce live and online events related to each of the fields we cover. In addition to our website, our email…

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Welcome to the Commpro.biz Community

Thank you for registering to receive the CommPRO.biz Daily Headlines & Features email.  An acronym for “Communications Professional Resources Online,” CommPRO.biz is the destination for the answers marketing communications professionals need to be successful, whether they’re in public relations, investor relations, corporate communications, marketing, advertising or social media.  CommPRO welcomes your comments and content contributions.  CommPRO Wants Your Point of View Got something to say?  A video…

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Privacy

  What information do we collect? We collect information from you when you register on our site, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or phone number. You may, however, visit our site anonymously.…

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Advertise With Us

ADVERTISING OPPORTUNITIES   CommRPO.biz offers a variety of sponsorship and advertising opportunities for each of the six primary content sectors: advertising, corporate communications, investor relations, marketing ,public relations and social media.  We develop a program, based upon your business goals, ranging from sponsorship of a CommPRO.biz Alert, the dedicated email sent to the entire .Biz community to unique surveys, polls and  traditional branding opportunities on…

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