Search results for: email marketing

6 New Strategies for Engaging Millennial Talent

By Evan H. Lesser, General Manager, getTalent An untold number of articles and advice columns have been written about how the Millennial generation will impact the workforce as it becomes an ever-growing presence. In fact, by 2025 Millennials will make up roughly 75% of the workforce. That means companies will have to work even harder to source…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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PR Lessons from The Champ

By Neil Foote, President & Founder, Foote Communications Before Facebook, Twitter, SnapChat, Periscope, email, heck, even the Internet: There was Muhammad Ali.  He understood the power of messaging long before social media. He never missed a camera, but he wasn’t trying to be a celebrity – like so many reality star today – he was…

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Facebook Customer Audience Targeting

By Jack Monson, Director of Digital Strategy, Qiigo It’s been said over and over that Content Is King. Sure. But if the content is never read, viewed, or heard by anyone, then it’s not very royal. If content drops but no one sees it, does it make any impact? You must spend some dollars on advertising to promote…

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7 PRTech Solutions For Today’s PR Pros

By Rebekah Iliff, Chief Strategy Officer, AirPR Technological innovation has ushered in a new era in PR — an era where PR pros must commit to researching new platforms and learning new skills that allow them to communicate and measure PR more effectively with the help of PRTech. But with so much going on in…

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Attending Events & Networking: 5 Important Tips

Attending events and networking are the most important things you can do for your career.  Online conferences and webinars are a great way to learn, but nothing will replace the value of being there, according to Matt Heinz, Heinz Marketing.  I couldn’t agree more.  Here are some of Matt’s reasons and insights: 1.  Get that ‘out of office’…

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Is Your Brand Identity Half-Baked?

By Anelia Varela, US Director, The Writer Logos. Colors. Typefaces. Photography. Flick through any brand identity guidelines and you’ll see pages and pages devoted to these ‘core elements’. Problem is, most guidelines stop there – completely overlooking one of the most crucial parts of the brand: its tone of voice.  A recent, independent study of…

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Gary Vaynerchuk – Numbers Don’t Matter, Influence Does

By Gary Vaynerchuk The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered. There is just too much emphasis on the width of engagement—how many potential connections they…

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Implementing Communications Strategies to Elevate Patient Engagement (Live Event in NYC)

Join us for breakfast on Thursday, April 28, with AccentHealth. IMPLEMENTING COMMUNICATIONS STRATEGIES TO ELEVATE PATIENT ENGAGEMENT Increased accountability for patient care, focus on patient satisfaction, and greater competition are common challenges that healthcare providers face today. Implementing strategies to elevate patient engagement is key to driving results through strategic communication planning. This session will…

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How to Make Your Content’s Call to Action Count

You’ve spent hours writing your latest and greatest piece of content.  You have a killer story, eye-catching presentation, and even a multi-channel promotion strategy to reach all the right people. But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Your call to action. Every…

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Marketers: What is Your Yellow Canary?

By Jeff Mard, Vice President, HMG Company Did you know that when coal miners went to work, they were never alone? The miners would bring a yellow canary with them, for companionship (well kinda).  If the canary died, they would get the hell out of dodge as the silent killer – carbon monoxide – was sure…

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March 2016: 11 Key Social Media Updates for Today’s Communication Pros

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In 2015, a Pew Research study showed us just how important leading networks are in news discovery. With over 63% of Twitter and Facebook users using these platforms as a new discovery forum, it only makes sense that communication professionals keep up to date…

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The Immeasurable Importance of Face-To-Face Meetings

By Carol Kinsey Goman, Ph.D In today’s business world of video meetings and teleconferences, the value of face-to-face encounters can often get overlooked. That is unless you, like Michael Massari, believe that face-to-face interaction is and will continue to be our most effective form of communication. Massari is Caesars Entertainment Senior Vice President of National Meetings…

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Crisis Communication Examples

CRISIS COMMUNICATION CRISIS COMMUNICATION DEFINITION Here are the best Crisis Communication Examples for Crisis communications which is a specialization within the public relations profession which is utilized in responding to threats posed to the reputation of an individual, company or organization. An important component of effective crisis communication is quick response time and an ongoing management…

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Deep Dive into Data Wrangling and Data Scavenging

FACT: I am a Data Wrangler, with a Serious Data Scavenging Addiction By Jeff Mard, Vice President, HMG Company “The best way to use a person’s data is to return it back to them as a useful product.” DJ Patil, Chief Data Scientist @ United States of America On the heels of my note on ‘Big…

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Pre-Game Campaigns Can Help Score Touchdowns for Marketers

You don’t need a five million dollar commercial budget to create Super Bowl buzz. Smart marketers need to leverage the pre-game buzz of the game to amplify their campaign’s message. There is no better starting point than the spokesperson you pick and how their authenticity cuts through all the media clutter. Mike Bako, D S…

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Jobs

Put your job in front of thousands of business communications-public relations, marketing and social media-professionals.  Post a job for 45 days for $250. Please email jobs@commpro.biz to get started. We need the following information for a job post: Your contact information ( name,  title, company,  email address) Job title Job description Contact email for job…

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Gary Vaynerchuk Says First Comes Smarts, Then Comes The Hustle

Because of the position I have put myself in, I’ve made it my responsibility to share as much as I possibly can on what it takes to win in business. I’ve pledged to be a great content creator, to bring value, and to offer as much as possible to my community. And because of that,…

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Extreme Blog Makeover: 6 Redesign Tips To Improve Your Blog In 2016

By Paul Maccabee, President, Maccabee Public Relations Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and communications firms are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Give your company’s blog…

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Two Things CMO Demands Will Dictate in 2016

By Joe Phelps, CEO, Phelps As we dive, head-first, into 2016, the focus of the chief marketing officer (CMO) should be driven by two objectives—achieving better collaboration and access to in-depth analytics . Better Collaboration Among Suppliers Near the top of the list of CMOs’ greatest frustrations are the disappointments they share in their agencies’ inability to work together to…

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