Search results for: email marketing

Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

By Leslie Gottlieb Walter Cronkite was a legendary television journalist. So was Edward R. Murrow who bravely stood up to another demagogue, Joe McCarthy.  Cronkite and Murrow epitomized journalistic integrity at its best. For many months the media coverage of the Presidential primary, and now the general election, has actually been quite unbalanced.  Of course there…

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The Secret Technologies Consultants Can’t Live Without

By David Berkowitz, Serial Marketer People working for large corporations these days are constantly told to think and act like they work at a startup. Fail fast. Be nimble. Wear hoodies. Here’s a different take on that advice: act like you’re self-employed. After a 15-year streak working for media and marketing firms with barely a day’s…

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Optimizing Public Relations Fundamentals (Download)

This four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success: How to Write a Press Release (That Doesn’t Get Deleted) – Learn how to choose wisely, lead by example, and pitch wisely. How to Use Data to Ensure Content Success – Make sure you’re identifying and following the correct signals…

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3 Ways to Improve Your Media Relationships

  When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching…

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How To Get Started Blogging: 6 Tips

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing I’m a big believer in blogging for your business. Blogging has many advantages, such as: It’s a form of content marketing helping to show potential customers that you are an authority in your field. Blogging on a regular basis adds new content to your…

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Tips for Building Employee Engagement

By Jason Khoury, Senior Director of Corporate Marketing, Jive As communication leaders, we can’t do a good job of promoting our company’s success externally unless we effectively drive strategic alignment by engaging employees and making sure they are aware of key corporate updates. And why not? The latest Gallup Q12 employee engagement metric finds that companies with highly engaged…

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Crisis Management – Huma Abedin Sends “Carlos Danger” Packing (Op-Ed)

By Steven Fink, President and CEO, Lexicon Communications Corp. A shade over three years ago, I publicly advised Huma Abedin to say adios to “Carlos Danger,” the nom de twitter her husband, Anthony Weiner, used when “sexting” photos of his crotch to strange women on the internet. (Click here to read the original post). Huma has been Hillary…

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Creating A Joyful Planet: How Russell Steiner is Helping

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Russell Steiner, Customer Happiness Manager (love his title!) at Urban Stems, a fan favorite for stunningly designed floral bouquets, starting at $35 with no delivery charge and available in…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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Communications, Churchill and Wine Thirty

By Jack Monson, Director of Digital Strategy, Qiigo It’s Wine Thirty PM. Are You In? By “in” I really mean on. If your connections, colleagues, and collaborators are anything like mine, you may have seen a growing trend in late evening communications over the past couple of years. We all have dinner, spend time with…

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The Cybersecurity Implications of Brexit for Your Company

By Venkat Rajaji, Senior Vice President Marketing, Core Security Some analysts view the U.K.’s vote to leave the European Union as the catalyst for economic turmoil – from roiling the U.K. real estate market to the slowdown in various vertical markets. While many implications associated with Brexit are being discussed, it may take years to…

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Equities.com Emerging Growth & Innovation Forum (August 10, Los Angeles)

Sign-up to learn about the latest fintech disruptors, innovation trends & how to best fund your business today.  Interact with emerging growth company executives, investors, financial advisors & participate in interesting discussions with thought leaders and industry experts on the latest technologies and marketing tactics for emerging companies and entrepreneurs. For Sponsorship details or questions,…

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Three Lessons Marketers can Learn from Amazon Prime Day

By Jeff Navach, Vice President of Marketing, MediaAlpha A year ago, Amazon launched its first attempt at Christmas in July, kicking off the inaugural Prime Day as a sort of summer sale to end all summer sales. Many pundits were skeptical at such a brash offering; rolling Black Friday and Cyber Monday into one day, months before…

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#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

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Click Here! The Basics of Getting Your Call To Action (CTA) Noticed

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Where to begin with calls to action? There’s the format. There’s the words. There’s the purpose. There’s the design. These factors are all important when building a call to action. So where do you begin? Know Your Audience Start with your sales and marketing funnel to understand…

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How a #Rolex Snob Learned to Love the #AppleWatch

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” I got my hands on my first Rolex when I graduated from college, after securing a job at a small advertising agency producing TV commercials. Granted, it was a fake, however the name was right on the dial, and…

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What Does Measuring the ROI of a News Release Look Like in 2016?

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Almost every day, clients ask our teams how to determine the return of investment when it comes to news distribution services.  Thanks to better monitoring and tracking services, tracking the true ROI of a news release has never been easier. Not every news release may be accountable…

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Write Like Your Career Depends on It (It Does)

By Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd. Writing has always been a desirable business skill, something that bolstered resumes, opened doors and sealed deals. However, in this technology-driven world where email is a primary line of communication and tools like Slack are office staples, the bar has been raised. Sharp writing is no longer…

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