Search results for: social media

An International Litigator is Championing Ukraine & How You Can Help

  Bruce Marks, International Litigator, Marks & Sokolov, LLC, Managing Partner I am Bruce Marks, an attorney in Philadelphia, who has represented clients in Ukraine for more than 20-years. My roots trace to Mukachevo and Uzgorod in Western Ukraine. Recently, I was in Warsaw helping Sean Penn on his documentary about President Zelensky and visited Lviv…

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5 Ways to Optimize Your Marketing Approach in 2022

  Samantha Higgins, Freelancer Keeping abreast of emerging trends is a fundamental obligation of marketers and efficient use of their time. Equally beneficial is the appraisal of those trends for the target audience. Therefore, before modifying your marketing approach to include the current craze, research and confirm that a sizable section of your target audience…

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Why Marketing Strategy is Important for A Small Business

Mike Paffman, CEO, VIRGO PR Marketing can seem overwhelming to those who are not very familiar with it, since it requires knowing numerous channels and activities used in marketing. Small businesses often fall into the trap of focusing on the operation side of things, and neglecting marketing. Small business owners may want to market their product…

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4 Steps To Successfully Advertise on TikTok

John Horn, Chief Executive Officer, StubGroup In 2021, it was reported that TikTok was the most popular domain. That means that more people used TikTok than they did Google. With a statistic like that, it’s a no-brainer to advertisers that utilizing the social media platform is a must.  To do so effectively is a lot…

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I Am Not Your Enemy – Language Matters

  Simon Locke, CEO of CommunicationsMatch™ and Vice President of the Foreign Press Association of the U.S. Labeling Americans or the media we disagree with as the enemy has become common place. Even if the word is not specifically used, it is implied.  This has consequences. Verbal attacks are being followed by now all-too-frequent death threats. Many communicators…

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The Under Reported Story of the Beijing Olympics That Applies To None Olympians

Arthur Solomon One of the major, but short-lived stories that came out of the Beijing Winter Olympics is one that also applies to none Olympians — the loyalty of certain hyphenated-American citizens to the United States. That’s not unusual. Olympic stories traditionally have a short shelf life. But occasionally a story emanating from the Olympics…

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Storytelling Isn’t Enough: Why Your Story Needs a Strategy 

Wendy J. Roundtree, APR, Founder and Lead Strategist, Jarel Communications When coupled with an intentional plan that starts with why, storytelling can be an effective method that communicators use to make long-lasting and measurable change.   In Annette Simmons’ book “The Story Factor,” she writes that “Other methods of influence – persuasion, bribery, or charismatic appeals –…

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China, Russia & Ukraine: Communicators Need to Pay Attention

  Simon Locke, CEO of CommunicationsMatch™ and Vice President of the Foreign Press Association of the U.S. China’s alliance with Russia is not a marriage of convenience without consequence. It is the bedrock of Russia’s ability to wage war in Ukraine and the ideological alignment of two nuclear armed world powers.  President Xi clearly knew…

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Reputation Management Changes and Trends

  Mike Paffman, CEO, VIRGO PR As the digital age continues, companies are more in need of digital reputation management than ever. We’re living in a time when people can be judged by the posts they make on social media, or even by the number of followers they have on those platforms. Everyone’s identity is tied…

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Recruitment Software:The List of Offered Solutions

  CommPRO Editorial Staff Most people are shocked to hear that one of the biggest hurdles of recruiting is the process of finding candidates. Although we live in a technology-driven world and many things have been revolutionized by this connection, the world of recruitment has stagnated for a while. Through the process of recruitment marketing,…

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It’s Never Too Late: Do What You Want. Be Who You Want to Be

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last year crystalized my vision to help others discover their true potential by looking back.  I’ve been doing this all throughout my life. Now, I have the tools to help you. Your Background Think about what you loved as a child. I’ll get you started by highlighting what…

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Celebrate International Women’s Day and Impact Your Bottom Line

      “If you can see it, you can be it” – Elizabeth Marvel and Kim Ng   Leslie Grossman, Founder, Her Circle Leadership, and faculty director, Women’s Leadership, GWU-Center for Excellence in Public Leadership International Women’s Day is a global event aimed at highlighting the achievements of women around the world and a catalyst towards…

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A Website to Inspire: How to Build That One Business Website

Ken Rogers, SEO Specialist If you wish to expand your business and boost your sales, you should invest in an inspiring website. Whether your business is into product sales or service rendering, a website is critical for branding and generating more income. Hence, you should take the right steps to build one. Regardless of whether…

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A Time of Reckoning, Resilience and Reasoned Action (OP-ED)

  Dwayne Flinchum, President, ScientificBrandsTM We live in a confounding age of conflict in the U.S., an era of dispute over issues that would have traditionally been resolved through reason and logic. Through the daily news cycles and giant swirling dervish of dissent, we are failing to meet the future, and by doing so, rendered ill-prepared…

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Big Digital Marketing with a Small Budget

Jill Kurtz, Owner, Kurtz Digital Strategy You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try. Offer Great Content The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere…

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It’s a Meme (Mad) World – Fears & Tears

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  OK. You need to be of a certain generation to connect the communications and musical dots. If you are struggling, read on and I’ll connect them for you at the end. There are two Mirriam-Webster definitions for memes: an idea, behavior, style, or usage that spreads from…

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How News Literate Are You, And Does It Really Matter?

Diandra Binney, Vice President, Peppercomm When thinking about the term “news literate,” you’d be remiss if you didn’t consider the way its definition has changed. The concept of being news-literate has been evolving over the past few years, particularly as the news itself has changed. “Back in the day” when everyone received the same news…

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