Search results for: social media

A|B Testing Marketing Variables

Ronn Torossian, CEO, 5WPR There are a number of ways for companies to test their marketing and Public Relations campaigns. The best campaigns are the ones that are consistently tested, adjusted, updated, and improved. Improvements should be sensitive to the initial consumer responses to a campaign. Pricing As Miami’s Marc Roberts says, One of the…

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Propaganda Sports Style: The Big Business Of The Olympic Games

Arthur Solomon When I served in a psychological warfare unit during my military days, there was an iron-clad rule — we don’t use propaganda against American citizens. That’s good. But civilian authorities and businesses use propaganda against American citizens 24 hours a day, 7 days a week, 365 days a year and 366 days in…

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Why Can’t TikTok Block the Blackout Challenge?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Many people’s New Year’s resolutions are to eat less and exercise more.  Fortunately, few people need to promise to kill less.  That goal, though, may be a good one for the world’s-fastest growing social media platform in order to better protect the lives of young users…

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Changing the Press Release

Mike Paffman, CEO, VIRGO PR A lot of people across many industries believe that press releases are no longer useful. Since the PR and communications industries have come such a long way, they believe there’s no longer any need for press releases. However, businesses shouldn’t forget the real reason why press releases exist in the first…

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Ronn Torossian With PR Trends in 2022

In the last year, the world witnessed a number of brands facing boycotts and cancel culture on social media, which made every one of them adopt a different PR and communications strategy. While some companies decided to stand their ground and fight back, others preferred to cancel their campaigns and maintain a low profile until…

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5WPR CEO With PR Strategies for NFTs

The NFT phenomenon has now entered the mainstream. It is possible to note a few trends in NFT PR strategies.  While people have begun to take notice of NFTs, it is challenging to market them, as this type of digital asset is relatively new. These assets are bought and sold online, normally with cryptocurrency, and…

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Miami’s Marc Roberts On Adapting Communications to Digital Events

  Corporate events and conferences have been one of the biggest contributors to business growth for many years,  However, the pandemic and its guidelines quickly started impacting both work and personal engagements last year. While most attendees used to be drawn to events that gave them memorable experiences or provided great networking opportunities, the pandemic…

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(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

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Five Leadership Lessons from 2021

Alex Teixeira, Owner, Mooney Mountain Guides, LLC  I’m a guide whose purpose is to enhance the lives of people by introducing them to the wonders of rock and ice climbing, mountaineering and back country skiing in the Northeast and Pacific Northwest.  Some readers may think, “Look at this guy. I wish I was paid to…

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LifeStyles In 360: First Luxury Virtual NFT (Non-Fungible Token) Mall

  CommPRO Editorial Staff LifeStyles In 360 is officially the world’s first luxury virtual NFT (Non-Fungible Token) mall and comprehensive in-home shopping platform which also provides white-glove delivery services.   The company successfully launched in 2020 amid the Covid-19 pandemic by enabling online shoppers to safely shop in its signature upscale virtual stores such as Whole Foods…

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Museum of PR Announces its 2022 Diversity Series 

CommPRO Editorial Staff The Museum of Public Relations has announced its 2022 diversity series, considered by many to be the field’s most provocative and innovative diversity-themed events. The series will be kicked off in the New Year with the 7th Annual Black PR History event, led by BCW vice president Sabrina Browne.   The program last year…

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Medical and Healthcare SEO

  Mike Paffman, CEO, VIRGO PR Whenever consumers are looking for any sort of healthcare information, the first place that they turn to is often a search engine like Google. In fact, one of the most common digital activities among users of all ages is looking up information regarding healthcare, and companies in the industry have…

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Measuring Communications Programs

Ronn Torossian, CEO, 5WPR With artificial intelligence and machine learning having improved over the years, the ability of companies to track their communications efforts have greatly improved as well. Yet many companies still measure their communications and Public Relations efforts based on the number of stories that get placed. Additionally, many companies still don’t focus on the…

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GSPM’s Mastering the Room Podcast – Guest, Kyle Griffin

DOWNLOAD & SUBSCRIBE Mastering the Room brings you the stories of some of the most accomplished members of the GSPM family, told by those fascinating figures themselves. Hosted by GSPM alumnus Steve Pierce, Mastering the Room features power players who turned the lessons and experiences they received at GSPM into successful careers at the highest…

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Lumeris Hires Health System Executive as Chief of Marketing and Communications

CommPRO Editorial Staff Lumeris, a value-based care company helping health systems improve both clinical and financial outcomes, today announced the appointment of health system marketing veteran Valerie Simon as SVP and Chief of Marketing and Communications. Valerie brings more than 20 years of success driving revenue growth, brand awareness, and organizational reputation. Her executive experience…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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Miami’s Marc Roberts on Ways To Create Newsworthy Content for Brands

  When it comes to creating newsworthy content for brands, there are five different elements. Incorporating each one into a story results in any brand being able to create newsworthy content that’s going to get media coverage, whether from local or national outlets.  Story Impact The first element of newsworthy pieces of content is the…

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Best Off-Page SEO Techniques That Really Work Today

Frank Hamilton, Blogger In our article, we will talk about the key techniques of off-page SEO that really work. Off-page search engine optimization are methods of increasing a web page’s ranking in search by performing offline actions in addition to content and other on-page functions.  Some off-page SEO methods:  Link building. A quality number of…

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