Search results for: media relations

Can You Make Content Go Viral?

In a competition for clicks and shares, how can marketers get their content widespread attention? Lisa Arledge Powell, President, MediaSource  You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave. Just as you’re…

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How Aflac’s CSR Impacts its Reputation

Q&A With Jon Sullivan Jon Sullivan is Director of Corporate Communications for Aflac where he leads the planning and execution of the FORTUNE 126 Company’s CSR program, external communication and media relations. In 2016 & 2017, Mr. Sullivan was named the PR News PR Professional of the Year. He is also the 2016 American Business…

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Why Business Students Should Learn Strategic Communications

Tracy Schario, APR  Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”  With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Most of those are public speaking or interpersonal classes rather than strategic communications and reputation management courses,…

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Use Influencers to Boost Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to each – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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How PR Professionals Can Engineer a Trust Turnaround Promoting Best Practices

 Julie Wright, President, (W)right On Communications, Inc. It is not business as usual in the media industry.  Some say we’re in a post-truth era. One thing is for sure: the role and truthfulness of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, these controversies and confusion have had an enormous measurable impact on…

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Sorry Not Sorry: Cold Pitching Requires a New Attitude

Michael Smart  Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it.  It’s true — I do know you’re busy.…

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Spokesperson Secrets to Build Your Brand: Atlantic Health System Communications Team

Spokesperson Secrets to Build Your Brand, celebrates the inaugural SPOKEies® Award winners. You’ll learn how to work with your internal team effectively to generate business building results. This panel features the Atlantic Health System Team. Featuring: Luke Margolis, Corporate Communications Manager at Atlantic Health Systems, SPOKEies® Award Winner in the Non-profit Health Category, Jim Furgeson, Director of…

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Don’t Compare Your Beginning to Someone Else’s End

Michael Smart  Once I was delivering a pitching webinar to 3,500 people, live. I fought back my nerves and skipped the typical intro, background, bio and stuff. Right at the top, I dove into sharing five successful pitch examples. My anxiety ebbed as I hit points I believed would really help the audience.  And then…

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Free Webcast On-Demand: Spokesperson Secrets to Build Your Brand

D S Simon Media SPOKEies® Award honorees are proud to participate in the inaugural SPOKEies® Awards. For the first time in Communications history, SPOKEies® are honoring the best in-house spokespeople representing brands, non-profits and corporations. We are extremely proud of every contestant as each of the applications were high caliber entries and each of the participants contributed to their…

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Sorry PR, the Public Will Be a Lower Priority for Facebook Founder Mark Zuckerberg’s Congressional Testimony

Scott Sobel, MA Media Psychology, kglobal Agency Public perception usually trumps reality when VIP’s testify before Congress.  In the case of Facebook founder and CEO Mark Zuckerberg, the converse will be true, perception will be trumped by the legal content and facts that Congress, and especially Special Prosecutor Robert Mueller, will parse during Zuckerberg’s commentary.…

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What PR Is (and Isn’t): Advice for Aspiring Professionals

Jean Serra, Co-founder and Partner, Version 2.0 Communications Fresh out of college and without a clue what PR was all about, I decided I wanted a career in advertising (because who didn’t want to be Heather Locklear’s character from Melrose Place). I was lucky enough to land an office admin position at a local agency. Of…

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2017 Bronze Anvil Award of Commendation Highlight: Ale, Ale, Rock and Roll

Reminder: The Bronze Anvil Entry Deadline is March 23rd! PRSA    For close to 20 years, consumers haven’t been willing to pay for new music. They’re not going into music stores for it (many of the national chain brands no longer exist), and when they discover it online, it has all the excitement of dragging and dropping a…

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