Search results for: leader

Why It’s So Important to Learn about Women in PR History

  Shelley J. Spector When we show “Public Relations — And that Means You”–  the March of Time newsreel that had been shown to 20 million moviegoers in 1947–  audiences today are astounded to see in the sea of suited up white men: No Professional women and No people of color. Early on in the…

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Sponsors vs. Mentors: 6 Differences

A sponsor or a mentor?  They are very different but both are very important to your career. Basically, mentors are there to give you advice while a sponsor actively acts on your behalf. Think of a sponsor as your personal cheerleader and a mentor as a shoulder to lean on.

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PR Masters Series Podcast, Episode #42 – Cheryl Procter-Rogers

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Cheryl…

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Combatting Disinformation: Why Your Brand Needs to Understand Its Audience

Dan Brahmy, Co-founder and CEO, Cyabra News travels fast. Fake news travels faster. Today, brands’ options are nearly limitless when it comes to communicating with their audiences. And in turn, consumers possess unprecedented access to companies and their leadership. Though most brands engage in some form of media listening, savvy communications professionals understand the value…

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Richard Levick Discusses the Regulatory Hall of Fame

“I think that we all do heroic things, but hero is not a noun, it’s a verb.” —Robert Downey, Jr. Over the past few weeks, we have had podcast conversations with the likes of former Congresswoman Elizabeth Holtzman, who, among other things, co-authored with Senator Ted Kennedy the Refugee Act of 1980, and co-founded the Congressional…

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Better than a Purpose-driven Business 

Patrice Tanaka, Founder & Chief Joy Officer,  Joyful Planet LLC It’s great that increasingly more companies today are communicating and, hopefully, operationalizing their “business purpose” to create value for all stakeholders – not just shareholders – and serve the greater good. This movement with its roots in corporate social responsibility of the 1970’s was ignited in…

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Embargoes, Exclusives & Facebook’s Oversight Board

  Peter Himler, Founding Principal, Flatiron Communications LLC Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More…

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What if George Washington Lied?

  Carol Kinsey Goman, Ph.D. February 22nd is George Washington’s birthday and I remember a story about his childhood. It’s reported that George chopped down a cherry tree, and when his irate father saw the damage and asked his son if he knew who did the deed, George owned up: “I cannot tell a lie.”…

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Richard Levick Discusses the Price of Courage

“Courage is the most important of all the virtues because without courage, you can’t practice any other virtue consistently.” ― Maya Angelou What is the arc of history if courage had been absent? No “one small step for man, one giant leap for mankind.” No Declaration of Independence – also known as treason and a “death…

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Michael Steele, Guest –That Said with Michael Zeldin

  Michael Steele, former Lt. Governor of Maryland, RNC Chairman, political analyst for MSNBC and the host of the Michael Steele Podcast joins host Michael Zeldin to discuss issues of race, impeachment, and the future of the Republican Party. Guest Michael Steele When he was elected Lt. Governor of Maryland in 2003, Michael Steele made history as the first…

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ZKSwap Launches Zero-Gas Layer 2 Decentralized Crypto Exchange

CommPRO Editorial Staff ZKSwap announced the Ethereum mainnet launch of its fully audited decentralized exchange protocol based on the ZKSpeed Protocol, a Practical ZK-Rollup solution introduced by the ZKSwap team. ZKSwap offers zero gas fees and high transaction throughput using the Automated Market Maker (AMM) model. Developed by L2Lab and backed by a recent $1.7…

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Why You Cannot Fake Your Feelings

  Carol Kinsey Goman, Ph.D. I was once asked by the Senior Vice President of Human Resources to work with a leader whose micro-management was limiting her team’s effectiveness. When I met with the client, (let’s call her Judith), she was effusive with her praise – going on and on about how much she had heard…

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5 Fast-Moving Trends in Influencer Marketing 2021

Stacy DeBroff, CEO and Founder of Influence Central   2021 is on track to be a year of explosive growth, continued platform and streaming change, and conversion to sales in Influencer Marketing when brands do it right. Here’s what to look for a huge trends sweeping the influencer space.  Influencer-Hosted Livestream Shopping will hit the U.S.  Already…

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(SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart

Special Episode Joe Lockhart knows the White House through and through.  His responses to my questions during our recent PR Masters Series podcast reflects that.  Joe described to our listeners how an effective and experienced White House press secretary prepares for a press briefing and maintains trust, integrity and transparency.  Judging from my interview with Joe, it’s clear to…

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Richard Levick on The Day the Music Died

  On Saturday morning I was thinking about “The day the music died,” Don McLean’s line from “American Pie.” Although I knew the meaning and remember the song well going back to the moment it was released in 1971 (at a shocking length of eight-plus minutes, no less!), I just had to look it up…

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Is Your Good Body Language a Bad Choice?

Carol Kinsey Goman, Ph.D I want to tell you a story about Adam and Eve. No, not that Adam and Eve. The Adam and Eve I’m talking about are both being groomed to take larger leadership roles. And both are aware that body language is an important part of projecting the leadership presence that will help them…

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GM – Going Electric, Going for Broke?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  There’s news and there’s NEWS.  The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise.  However, is this storied firm making…

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Corporate Social Credibility & Reputation Management – Peter Stanton Shares Lessons From a Tumultuous Year 

How have events over the last year, including the Black Lives Matter movement, the election, and the deadly Capitol Hill riots impacted ways in which companies need to think about corporate reputations and the profile of their CEOs? Peter Stanton, CEO of Stanton Communications, provides considered perspective in this short (7 minute) CommunicationsMatch™ Communicators-to-Communicators video.…

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