Search results for: influence

NGO Wire Officially Launches on #GivingTuesdayNow

CommPRO Editorial Staff NGO Wire  announced the launch of its newswire service on #GivingTuesdayNow to help nonprofits communicate their mission on a broader scale. NGO Wire is a press release distribution service that supports nonprofit organizations’ communications efforts by providing extensive reach to media outlets around the world.  NGO Wire aims to partner with nonprofits…

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Digital Marketing: Master or Disaster

Jill Kurtz, Owner, Kurtz Digital Strategy Digital marketing opportunities change all the time. Efforts that were successful just a few months ago may not work anymore. Opportunities that didn’t exist six months ago can be your strongest assets today. Here are seven trends that could help you be a digital marketing master, not a disaster. Personalized content. Show…

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Imperium Group’s Shazir Mucklai Shares 2020’s Hollywood Power Players

CommPRO Editorial Staff Imperium Group’s CEO, Shazir Mucklai, had a chance to collaborate with TheKerplunk and Coin Digital Standard to look for top entrepreneurs who are poised to make an impact in 2020. In a roller-coaster year of megamergers and megadeals, the ranking of showbiz’s top execs, makers and stars sees big moves and a…

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The Business of Forgiveness?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   “To err is human, to forgive is divine.”  Alexander Pope’s adage applies to every person who has overlooked another’s offense or asked for forgiveness of their own, yet organizations often seem immune to any such ‘mercy mandate.’  At a time when many people are showing…

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Cision Releases 2020 State of the Media Report

CommPRO Editorial Staff Cision released its 2020 State of the Media Report, the company’s eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. This year’s report is Cision’s largest ever, surveying more than 3,200 journalists from 15 countries in North…

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How To Find Local Customers with Twitter

Frank Hamilton, Editor, Online Writers Rating Social media presents you with the opportunity to identify with the right target audience for your business or brand. There are several tools and devices so that you always meet the specific targets every time. From the safety and comfort of the internet and social media, you can study…

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Pivoting in a Pandemic

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   “When life gives you lemons, make lemonade.”  Evaporating demand due to COVID-19 has caused many industries to sour, yet some innovative organizations continue to score in unexpected sweet spots.  Thanks to creative thinking and agile adjustments of their marketing plans, certain companies have rapidly…

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Why You Should Increase Your Social Media Content Now

  With most of America staying safer at home, the demand for online content has sky-rocketed. There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for…

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We Need Physical Distance, Not Social Distance 

Carol Kinsey Goman, Ph.D. Work from home, don’t meet in person – or if you must get together, keep your social distance! As we increase our efforts to fend off the spread of the COVID-19, we need to watch that we aren’t worsening another threat to public health: loneliness. The “loneliness epidemic” has seen rates double…

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In These Uncertain Times, Make Knowledge Your Certain Power

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Many of us are hunkered down now, working from home amid the COVID-19 pandemic. After speaking with my dear friend, a doctor at a New York City hospital at the epicenter of the crisis, I’ve stopped watching daily news updates on television, reading articles on social media…

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In Crisis Is Opportunity

“Optimism is the faith that leads to achievement.” – Helen Keller Richard S. Levick, Esq., Chairman & CEO, LEVICK The last few weeks have been difficult, made worse by the fact that we know it is all about to get much worse in April. “America First” now means we are first in number of coronavirus infections,…

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Japan Back in Bloom

  Fred Tanaka, Lightning Communications These are challenging times – the final catastrophic conflict in the battle between good and evil before the last bloody Day of Judgement. You wouldn’t know it judging by the pace of life so far in Tokyo. Life here carries on with disruptions for sure but compared to scenes from…

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Sick and Healthy “Viral Marketing”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   Difficult times bring out the best and worst in individuals and organizations.  You’ve likely seen some of each during recent days.  Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. One of…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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New Study Finds 81% of Communication Functions are “Important” or “Very Important” to Company’s COVID-19 Response

  The Institute for Public Relations and Peppercomm survey finds health-related agencies are top sources for COVID-19 information CommPRO Editorial Staff Editor’s Note: Learn more about the study and be part of the conversation during our FREE webcast on Thursday, March 19th @ 1 p.m. ET.  Register here. More than three-quarters of communication executives (81%)…

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You Had To Be There-How The Coronavirus is Impacting the Events Industry

Shay A. Brown, Founder, Sr. Publicist, Royal Kingdom PR Agency, Inc. I’ve been in public relations for 14 years, and as such, quite familiar with the meetings and events industry. For the past three years, however, I’ve started moonlighting as a beer vendor and bartender at major events, such as the Country Music Awards, the Tortuga Music…

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Rising to the C-Suite: Tips and Lessons to Navigate the Journey

Marina MacDonald, Chief Marketing Officer, Red Roof  As we celebrate International Women’s Day and Women’s History Month, it is important to reflect on how support is essential to women overcoming barriers and thriving in the workplace. Companies and colleagues should be committed to giving women the tools they need to manage more effectively and efficiently…

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Event Marketing Amid COVID-19 Pandemic: Can Events Survive?

Melissa Vigue, Senior Vice President, Peppercomm Billions of dollars are spent on B2B and B2C events each year and 2020 dawned no differently with the Consumer Electronics Show kicking off the year and drawing more than 175,000 attendees. Just this week, we saw the cancellation of SXSW on the heels of a petition signed by…

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