Search results for: engage
A Discussion of What Women Can and Cannot Control About Their Leadership Presence (#10 Trending Article in 2019)
Carol Kinsey Goman, Ph.D You may have a leadership title, or tremendous leadership potential, but that in itself doesn’t give you leadership presence. These are typical comments I hear when asked to coach an up-and-coming female whose career has stalled: “It isn’t that she couldn’t do the next job. It’s that no one on the…
Read MorePlanning for 2020: What Non-Profit Communicators Should Know
Amanda ReCupido, Vice President, Public Communications Inc. As communicators plan their earned media strategies for 2020, be sure to keep these tips in mind to achieve share of voice in an ever-increasingly noisy media landscape. Start with strategy The foundation of good communications is planning. Setting aside dedicated time at the start of the year…
Read MoreSetting People-First Goals in a Technology-First Decade
Camille Nicita, President & CEO, Gongos, Inc. Given the uncertainty that 2020 will undoubtedly bring with elections and shifting corporate mandates, it’s more important than ever for business leaders to set priorities for the decade ahead. But changes that affect both corporations and consumers alike raise the imminent question: “how can organizations deliver on a…
Read MoreTalking Tech 2019: Year in Review
Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…
Read MoreYouTube Announces New Harassment Policy
Ronn Torossian, CEO, 5WPR In recent years, social media platforms have been increasingly asked to take action to combat various forms of harassment conveyed in their content and comment threads. Several major brands have tried to address this publicly and privately, with somewhat dubious results. The latest big brand to put some public effort into…
Read MoreRonn Torossian On Great 2019 PR Campaigns
Every year PR remains competitive – Here’s some great PR and marketing campaigns that we’ve spotted this year: A Campaign on Loneliness It started this year, but it’s going to be a campaign that’s going into the new decade. This is a campaign that’s going to bring people’s attention to the difficulty of being lonely…
Read MoreFaisal Shafique Company Gains Access To a Network of 40 Million
CommPRO Editorial Staff With an active resume of over 40 million engaged followers, Faisal Shafique, has the ability and experience to manage social media to reach millions on a daily basis and generate exposure for brands and influencers. The company also offers Social Media Management services, using their extensive connections to build your brand, its…
Read More#GivingTuesday – Love is Lovelier the Second Time Around
Now Spread Love to Love’s Adorable Offspring, Children Thomas J. Madden, Chairman and CEO, Transmedia Group As a writer, wordsmith and Spin Man, my mind tends to work in words strung together to make hopefully memorable, quotable points about something so deserving, worth preserving: LOVE! So here are my thoughts after a second marriage. They’re deLIGHT…
Read More#GivingTuesday and Corporate Social Responsibility
Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…
Read MoreYour Online Reputation May Harm Your Business
Jill Kurtz, Owner, Kurtz Digital Strategy As business people, we all pay attention to what we present to our customers. Is our store tidy and are the right products features? Does our appearance strike the right impression at meetings? Do we listen to customers and potential customers to really understand their needs. All good, but what…
Read MoreData, Analytics and the Everyday Practice of PR
You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.) You love your job and you thrive on creating content and messaging that builds…
Read MoreThe Future of Content Marketing and What We Should Expect
Nick Galov, HostingTribunal.com There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…
Read MoreTrends for 2020: The Future of Mid-Sized Agencies Use of Outsourced Digital Solutions to Unlock New Revenue and Keep Overheads In Check
Tom Becktold, CMO, Insight Media Labs/NewsDriver Surveying the wreckage of a big account loss in 2016, then-CEO for Zapp360 Peter Brand identified key issues that went wrong and set out to fix them for existing and future clients. His approach ultimately led to an entirely new business designed to cater to medium-sized agencies that face…
Read MoreHigh Agility, Low Resilience Employees Have Higher Risk of Burnout, Depression, Anxiety and Absenteeism
Lucy English, Ph.D.,VP Research, meQuilibrium High agility in combination with high resilience is a key factor in preventing employee burnout, depression and anxiety, which is one of the key findings from a national research study conducted by meQuilibrium. The scientific survey of 2,000 full-time employed adults found that 40% of those surveyed with high agility…
Read MoreMaximizing Worker Potential
Ronn Torossian, CEO, 5WPR Whether it’s getting the best mortgage loan rate or price on that new car, everyone’s on a constant lookout for the best deal. The same is likely true for leaders who wish to take their companies to the next level. Recent research by Gallup uncovered three things that enable companies to…
Read MoreAttention B2B Marketers: Why LinkedIn Rules
Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…
Read MorePR Masters Series Podcast, Episode #18 – Gil Bashe
Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…
Read MoreHow Legacy Industries Are Changing Marketing (and Vice Versa)
Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…
Read MoreLow Sales? You Might Be Making a Common Ecommerce Mistake
Source Ashley Rosa, Freelance Blogger Ecommerce marketing is an incredibly complicated skill, and it can be hard to determine exactly what’s contributing to low sales. It’s frustrating to miss your sales targets without an idea of what you can do to improve. This article will cover some of the most common mistakes that prevent ecommerce…
Read MoreThe Word Count Guide for Content Marketing Distribution Channels
Phoebe Robson, Blogger When limiting word count to produce pristine content for your marketing strategy, word count tools are your best friend. However, knowing what word count limit produces optimal results—e.g. website traffic and engagement is a different thing altogether. As you post on different channels, the rules change. There is never one definite answer or definite…
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