Search results for: engage

The Supremes (Not The Motown Ones) And The Election

(Author’s Note: This is the third in a series of political articles for CommPro.biz that I’ll be writing leading up to Election Day. It’s one that was not on my “to do” list. But because of the death of Justice Ruth Bader Ginsburg, the Supreme Court will be an important issue until after the 59th…

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3 Tips to Retool Your Influencer Marketing During COVID-19

Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic.  Social media use among U.S. adults has risen significantly…

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Public Relations Student Society of America Announces National Competition to Promote Civility in Public Discourse 

CommPRO Editorial Staff The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, today announced that its 2021 Bateman Case Study Competition will focus on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of…

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The Long Lasting Impact of COVID on How the Work Gets Done

Zara Ingilizian – Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum Oliver Wright – Global Lead for Consumer Goods and Services, Accenture COVID-19 has hit consumer industries hard. These industries employ 20% of all workers worldwide with retail as the world’s largest private-sector employer. In addition to staggering…

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Infinite Global Hires Ken Kerrigan as Vice President

CommPRO Editorial Staff Infinite Global, an international communications and reputation management firm, announces today that Ken Kerrigan has joined as a vice president based in New York. Drawing on his decades of experience at global PR agencies and as a former communications director at Ernst & Young, Ken will advise professional services, legal and business consulting clients on…

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Richard Levick on The Devil and Miss Jones

  Richard Levick, Esq., Chairman & CEO, LEVICK For those of you who don’t remember the 1941 fictional business-love story of the same name, it is about the richest man in the world, J.P. Merrick. (Get it? Even the opening credits begin with a tongue-in-cheek reminder that the movie is fictional and asks not once but…

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WGU and Global Online Academy Partner to Train Teachers in Online Teaching and Learning

CommPRO Editorial Staff The nation’s largest nonprofit, competency-based university, Western Governors University (WGU), announced a partnership with Global Online Academy (GOA), a nonprofit organization that empowers students and teachers to thrive in a globally networked society. WGU in partnership with GOA will offer the Next Generation Teaching Series to public school districts across the country,…

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3 Reasons Why PR Professionals Need to Adopt New Technologies

Ben Chodor, President of Intrado Digital Media The PR industry is under increasing pressure to innovate, evolve and make better use of data to prove its value. As Gartner’s most recent CMO Spend Survey explains: “CMOs must appease the often-skeptical Chief Financial Officer’s (CFO’s) expectations for return on investment (ROI) to justify future budgetary commitments.”…

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The Best Companies Provide Support for New Parents During Pandemic

Employees facing life changes during the pandemic need support now, more than ever and their employers are smart to respond.  Amy Beacom, Ed.D, Center for Parental Leave Leadership and Deanna Siegel Senior, PhD, DSS Advisory  Imagine having just welcomed a new child and gearing up to return to work from parental leave. Then, the COVID-19…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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Richard Levick Asks: ‘What’s a Director to Do?’

“Are directors even relevant anymore?” – Fortune 150 Board Member   Today we release the fourth eBook in our series on challenging issues facing companies and institutions, this one on our thoughts about Diversity, Equity & Inclusion. We are planning a number of additional broadcasts soon, including a new series we have developed with CommPRO and the Museum of Public…

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Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

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Too Good to Fail: How Nonprofits Can Survive These Times

Linda Descano, CFA®, Executive Vice President, Red Havas “Stay the course.” Growing up, that’s what we were told to do when times got tough. But the COVID-19 pandemic rewrote the rules overnight, making “staying the course” during a crisis a decidedly poor choice, especially for nonprofits.  With the potential for an extended period of “never normal”…

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The Stevens Group Introduced Osmosis Films to Ruder Finn

CommPRO Editorial Staff Ruder Finn has acquired Osmosis Films, the Brooklyn-based full-service video content studio, to bolster its storytelling expertise. The Stevens Group introduced Osmosis Films to Ruder Finn. The acquisition adds production and technology tools for animation and interactive video experiences to RF’s menu of creative services. CEO Kathy Bloomgarden said RF is doubling down on its…

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