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The Supremes (Not The Motown Ones) And The Election
(Author’s Note: This is the third in a series of political articles for CommPro.biz that I’ll be writing leading up to Election Day. It’s one that was not on my “to do” list. But because of the death of Justice Ruth Bader Ginsburg, the Supreme Court will be an important issue until after the 59th…
Read More3 Tips to Retool Your Influencer Marketing During COVID-19
Adam Rossow, Co-Founder, Group RFZ With lockdowns driving up social media engagement, and influencers still creating content from home, influencer marketing remains a resilient strategy. However, it’s not business as usual. These tips can guide you through the reformulated world of influencer marketing during the pandemic. Social media use among U.S. adults has risen significantly…
Read MorePublic Relations Student Society of America Announces National Competition to Promote Civility in Public Discourse
CommPRO Editorial Staff The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, today announced that its 2021 Bateman Case Study Competition will focus on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of…
Read MoreMichael Terpin – The Godfather of Crypto & Blockchain – Keynote Speaker at IRTA’s Virtual Convention
CommPRO Editorial Staff The International Reciprocal Trade Association, (IRTA), is pleased to announce that Michael Terpin will be the keynote speaker at its virtual convention at 12:00pm EST on September 23rd, 2020. Michael is a top-tier crypto/blockchain influencer and known as the “Godfather of Crypto & Blockchain.” Michael will cover the development of crypto &…
Read MoreHot Paper Lantern Partners with YVote to Get the Youth Vote Out in Election 2020
CommPRO Editorial Staff Democracy thrives on participation in the election process but, historically, the country’s youth has failed to show up at the polls. In fact, there are approximately 22 million young people (18-24) eligible to vote in the 2020 election, yet less than 50% of the them have voted in previous elections. This is…
Read MoreThe Long Lasting Impact of COVID on How the Work Gets Done
Zara Ingilizian – Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum Oliver Wright – Global Lead for Consumer Goods and Services, Accenture COVID-19 has hit consumer industries hard. These industries employ 20% of all workers worldwide with retail as the world’s largest private-sector employer. In addition to staggering…
Read MoreInfinite Global Hires Ken Kerrigan as Vice President
CommPRO Editorial Staff Infinite Global, an international communications and reputation management firm, announces today that Ken Kerrigan has joined as a vice president based in New York. Drawing on his decades of experience at global PR agencies and as a former communications director at Ernst & Young, Ken will advise professional services, legal and business consulting clients on…
Read MoreRichard Levick on The Devil and Miss Jones
Richard Levick, Esq., Chairman & CEO, LEVICK For those of you who don’t remember the 1941 fictional business-love story of the same name, it is about the richest man in the world, J.P. Merrick. (Get it? Even the opening credits begin with a tongue-in-cheek reminder that the movie is fictional and asks not once but…
Read MoreIBM Creates New Fan Experiences using AI and Hybrid Cloud for First-Ever Spectator-less U.S. Open
CommPRO Editorial Staff IBM, the digital partner of the United States Tennis Association (USTA) for 29 years, announced innovative new fan experiences leveraging artificial intelligence (AI) underpinned by hybrid cloud technologies that will enable millions of fans around the world to experience the excitement and vibrant debate surrounding the iconic tennis Grand Slam, the first…
Read MorePR Crisis Lessons Learned From The Political Response To The Coronavirus Epidemic That Can Be Used In Non-Political Client Situations
Arthur Solomon As readers of this website know, I have always said that paying attention to the political scene can provide both novice and experienced PR pros with lessons that are not taught in communications schools. For the past two weeks, the Democratic and Republican conventions have dominated news coverage. Now that they are history,…
Read MoreWGU and Global Online Academy Partner to Train Teachers in Online Teaching and Learning
CommPRO Editorial Staff The nation’s largest nonprofit, competency-based university, Western Governors University (WGU), announced a partnership with Global Online Academy (GOA), a nonprofit organization that empowers students and teachers to thrive in a globally networked society. WGU in partnership with GOA will offer the Next Generation Teaching Series to public school districts across the country,…
Read More3 Reasons Why PR Professionals Need to Adopt New Technologies
Ben Chodor, President of Intrado Digital Media The PR industry is under increasing pressure to innovate, evolve and make better use of data to prove its value. As Gartner’s most recent CMO Spend Survey explains: “CMOs must appease the often-skeptical Chief Financial Officer’s (CFO’s) expectations for return on investment (ROI) to justify future budgetary commitments.”…
Read MoreWhy Companies Need to Rethink Their Communication Strategy for Remote Teams (INFOGRAPHIC)
Sonali Datta, Scalefusion The digitalization of enterprises and the era of remote working have ushered in the need to bring remote teams together virtually, more than ever. With employees working from home for an indefinite time due to the pandemic, enabling collaboration and communication without hindrance to productivity is crucial for business continuity as well as…
Read MoreThe Best Companies Provide Support for New Parents During Pandemic
Employees facing life changes during the pandemic need support now, more than ever and their employers are smart to respond. Amy Beacom, Ed.D, Center for Parental Leave Leadership and Deanna Siegel Senior, PhD, DSS Advisory Imagine having just welcomed a new child and gearing up to return to work from parental leave. Then, the COVID-19…
Read MoreWhen You’re the Only Woman in the Room: Lessons from the First Female CCO
Free Virtual Event: On-Demand Video REGISTER Event Overview Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…
Read MoreRichard Levick Asks: ‘What’s a Director to Do?’
“Are directors even relevant anymore?” – Fortune 150 Board Member Today we release the fourth eBook in our series on challenging issues facing companies and institutions, this one on our thoughts about Diversity, Equity & Inclusion. We are planning a number of additional broadcasts soon, including a new series we have developed with CommPRO and the Museum of Public…
Read MoreAre You Too Attached to an App?
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…
Read MoreToo Good to Fail: How Nonprofits Can Survive These Times
Linda Descano, CFA®, Executive Vice President, Red Havas “Stay the course.” Growing up, that’s what we were told to do when times got tough. But the COVID-19 pandemic rewrote the rules overnight, making “staying the course” during a crisis a decidedly poor choice, especially for nonprofits. With the potential for an extended period of “never normal”…
Read MoreWomen Supporting Women: Moving Forward Together
Free Livestream: August 25th, 2 p.m. ET
Read MoreThe Stevens Group Introduced Osmosis Films to Ruder Finn
CommPRO Editorial Staff Ruder Finn has acquired Osmosis Films, the Brooklyn-based full-service video content studio, to bolster its storytelling expertise. The Stevens Group introduced Osmosis Films to Ruder Finn. The acquisition adds production and technology tools for animation and interactive video experiences to RF’s menu of creative services. CEO Kathy Bloomgarden said RF is doubling down on its…
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