Search results for: engage

CrossFit Founder Apologizes for Tweet

Ronn Torossian, CEO, 5WPR  Another week, another prominent business person endures a PR crisis because of a tweet. This time, it’s Greg Glassman, founder and CEO of CrossFit taking hits over something he posted on social media. When the Institute of Health Metrics and Evaluation account tweeted: “Racism is a public health issue,” adding the…

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Global Digital Assets and Alpha Sigma Capital win $350 Million Dollar Mandate from LehmanBush

CommPRO Editorial Staff Global Digital Assets (GDA Capital) has secured a $350 million dollar mandate from LehmanBush to co-advise on the firm’s acquisition of blockchain, financial technology, and decentralized finance companies by sourcing companies that align with commercial goals and that consolidate a synergistic ecosystem under a single entity that benefits from shared resources. GDA…

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Bayer Fighting to Control the Narrative Around Roundup

Ronn Torossian, CEO, 5WPR  Back in August of 2018, a jury decided in the favor of plaintiff, groundskeeper Dewayne Johnson, in a case against Bayer AG, which included a judgement for $289 million. That judgment was later reduced by a judge to $78 million. The company appealed the verdict, which stemmed from allegations their popular…

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How to Create a Media List (And Then Maintain It)

Wendy Ramirez, Media Relations Team, Notified Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalists, bloggers, editors and influencers who are from a specific publication, outlet or industry. This comes in handy when it’s time to send press releases, media…

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Embrace the Disruption: What the Nation’s Protests Can Teach Us

Neil Foote, President, Foote Communications & President, National Black Public Relations Society The death of George Floyd has unleashed years of pent-up emotion. There’s anger, frustration and exasperation with the way this country – built of the fundamental phrase that “All Men Are Created Equal” – has turned our back on us.  What these protests have…

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Comscore Sees Signs of Recovery in Travel Industry

CommPRO Editorial Staff The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March…

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How to Save Time and Money With Social Media Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results–and save you time and money–you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just…

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Cyber Threats Don’t Require Sensationalism

Claire Umeda, Vice President of Marketing, 4iQ If it bleeds, it leads. As news media has evolved, this adage remains true. And it’s no surprise – fearmongering has historically worked in drawing attention. In the cyberworld specifically, many vendors rely on this tactic, but so do cybercriminals. Currently, bad actors are exploiting the uncertainty surrounding…

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Social Giveaways: The Importance of Building Your Digital Footprint

Social Giveaways Market shares will pivot to the top grossing companies in the world to have the highest generated revenue. One of those companies include Facebook and Instagram, and that’s because of how much value society places on the digital world. Most tech stocks have been booming throughout the past years, though they now have…

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OriginClear® Creates Water Marketplace to Finance New Form of Water Treatment It Believes Will Sentence Pandemic Wannabes to Lonelier Death

Thomas J. Madden, Chairman and CEO, Transmedia Group What role to do you think more widespread water treatment can play in helping to prevent future pandemics?  Can it be that more sanitation could drown future COVID-19’s before they surface?   A genius I know, OriginClear® CEO Riggs Eckelberry, firmly believes it can and to finance it, he has…

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The Acceleration of the “Stay-at-Home” Economy

Zara Ingilizian, Head of Future of Consumption, World Economic Forum The coronavirus pandemic is fuelling the growth of the stay-at-home economy. How consumers learn, work, shop and play is poised to change forever. Consumer preferences have been shifting toward e-commerce and online entertainment and education for over a decade. The COVID-19 pandemic, however, has been a…

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Aviate, Navigate, Communicate: Lessons to Get Through the Crisis from an F-14 Pilot

Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ The U.S. Navy’s first female F-14 Tomcat pilot, Carey Lohrenz, recently shared with the C-Suite Network’s Hero Club members the keys to flying through constantly changing conditions to complete a mission: Aviate, navigate, and communicate. Imagine you are flying a multi-million-dollar plane at Mach 2, landing at night…

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Cracking the Coverage Code Amidst COVID-19

Gregg Castano, Founder and CEO of News Direct  With the COVID-19 pandemic unleashing an avalanche of news releases and story pitches onto already time and resource strapped journalists, it has become an almost herculean task for PR practitioners to flag their attention, much less earn coverage for their client or employer.  The least effective way…

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Coopting Commencement

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org   People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons,…

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PR Masters Series Podcast, Episode #25 – Carol Cone

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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