Search results for: email marketing

Business Lessons from Arrival: How Not to Alienate Your Audiences

Anelia Varela, US Director, The Writer Just before the Oscars, I finally watched Arrival. About 10 minutes in, I realized it’s not just a movie about aliens. It’s about communication – and it’s just as relevant to companies communicating with customers as it is to humans communicating with heptapods. *MILD SPOILER ALERT* In the movie,…

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The Future of Twitter Might Affect Your Business

  Sally Falkow, Meritus Media The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years, but that might be about…

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Plan to Win: How to Craft an Award-Winning PR Campaign

By Gini Dietrich, Founder & CEO, Arment Dietrich If you’ve volunteered your time with PRSA, IABC, AMA, or any of the other alphabet soup industry organizations, you’ve likely spent time reviewing award entries. It’s a thankless job — and it’s extraordinarily laborious. One year, while volunteering for PRSA, we all agreed that any entry that used media…

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Three Ways to Improve Customer Retention in 2017

By David Squibb, CMO, Xpertdoc Customer acquisition costs are skyrocketing, so it is more important than ever to focus on retention. According to the White House Office of Consumer Affairs, it is 6-7 times more expensive to sell a new customer than to retain one. Effective communication is a cornerstone of customer satisfaction, and with…

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Fighting Market Disruption – It’s All In The Data

By Jim Harenchar, President & CEO, Response Marketing Group Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them.…

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You Think 2016 Was Rough? You Ain’t Seen Nothin’ Yet

By Jack Monson, Director of Digital Strategy, Qiigo Trump. Clinton. Bernie. Obamacare. Make America Great Again. Black Lives Matter. Email servers. Putin. Benghazi. Wikileaks. Fox News. CNN. Trumpists. Snowflakes. If you’re paying attention on Facebook and other social media outlets, you know your friends’ opinions on many of the above subjects. Some may think that…

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#PRGENOME Project: Key Digital Trends for 2017

Ogilvy PR’s Marshall Manson and James Whatley kick of the PR Council’s 2017 #PRGENOME Project on January 19th with a trend report outlining both where they believe the digital and social landscape is headed and what brands and agency partners should do about it. This webinar is free for PR Council members, $100 for nonmembers.  …

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PR Council Learning & Development: Becoming a People Manager (Workshop)

About the Workshop In this workshop, participants will gain skills and perspective and be introduced to the practical techniques needed to transition into a managerial role at a communications agency. LEARN HOW TO… Go from star individual to successful manager Credibly transition from peer to manager Manage millennials as a millennial manager Drive smart, innovative…

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Guidelines for Planning Your 2017 Content

According to a recent research report by the Content Marketing Institute, Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing…

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Greatest Public Relations Hits and Misses of 2016

By David Hlavac, Group Account Director at Bellmont Partners In a year dominated by celebrity deaths, hacked emails and the rise of “fake news,” 2016 proved that the power of public relations to shape opinions and guide consumer behavior is stronger than ever before. For marketers, the perennial debate over the re-emergence of advertising and the…

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5 Retail Strategies for Providing a Wonderful Shopping Experience

By Antonia Renner, Principal Solutions Marketing Manager, Informatica The holiday shopping season is in full swing for most people. NRF/ Prosper Insights found that almost 58% of shoppers had already started buying holiday gifts in November. For retailers holiday season preparations typically start about six months in advance in order to get the best out of this…

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How Brand Communicators Are Using Snapchat

By Brylee Kaye, Social Media Strategist, New York Institute of Technology Snapchat and Marketing Since its inception in 2011, Snapchat has managed to defy detractors who declared it yet another photo, video and messaging platform that parents and public school administrators should be concerned about. Marketers are now recognizing the influence that Snapchat has on…

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Beyond PR 101: 3 Truly Unique Pitching Tips

By Frank Strong, Founder & President of Sword and the Script Media If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and…

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Adobe Data Shows Black Friday Breaks Online Sales Record With $3.34 Billion

A Commpro News Update Today Adobe released data for the 2016 online shopping for Black Friday and Thanksgiving Day. Results showed that $5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. This was a new record, surpassing the three-billion-dollar mark for the first time at $3.34 billion while Thanksgiving…

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7 Traits Every Great Content Marketer Must Have

By Josh Ritchie, Co-Founder and CEO, Column Five Developing and promoting great content is no easy game. It takes a lot to run a good operation—and the most important aspect is the people in that operation. Beyond their skill sets and knowledge base, good content professionals exhibit particular qualities that contribute to their success. Whether you’re…

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Crowdsource Your Content

By Jill Kurtz, Owner Kurtz Digital Strategy You want to create connections to key audiences with your online content and there is no better way than to get those very people to help create it. This is sometimes called “participation marketing” and the concept is simple and brilliant. People prefer experts over brands. They relate to and connect…

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America’s Core Values and the 2016 Presidential Election

By Leslie Grossman, Author, Leadership Coach and Courageous Collaborator, www.lesliegrossmanleadership.com The election is over and Donald Trump is the incoming President.  In the spirit of transparency, I am a Hillary Clinton supporter and believe she was the best choice. Now that this ugly campaign is behind us, my biggest fear is that American core values may be…

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Business Wire Releases 2016 Media Survey Findings at PRSA International Conference

By CommPRO Editorial Staff Business Wire’s 2016 media survey sheds light on how leading journalists and reporters view today’s communications, creating a blueprint for the journey news takes from source to audience. The data was released today during the start of the PRSA International Conference, where thousands of attendees will connect with more than 150…

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