Search results for: email marketing
Three Psychological Concepts That Drive Ecommerce Sales
Simon Davis Psychology is one of the founding principles of marketing. Whether the decision to buy is an impulsive one or meticulously thought through, psychology plays an integral role in our determination of value. Most people are surprised to learn an alarming number of factors come into play when we are shopping and how they…
Read MoreWhy PR Should Be Dominating the Era of Communications Influence (but Mostly Isn’t)
Tom Becktold, Founder, NewsDriver Risk and reward in our brave world of social media has never been greater. The immediacy of impact is striking, with smartphones creating instant influencers and audiences, crisis and opportunity, anywhere and everywhere. An overbooking confrontation caught on video sends United Airlines into a tailspin — impacting brand reputation and the bottom line. A…
Read MoreTips for New Grads
Carlotta Zimmerman, Career Coach Carlota Zimmerman is a career coach, or as she is often called, “a success strategist” who has helped thousands of people navigate the world of employment to find that perfect job to start their careers off right. She has several tips she suggests new graduates follow to find out about and…
Read MoreJudges and Advisory Board Announced for The SPOKEies™ Awards
Judges and Advisory Board Announced for The SPOKEies™ Awards NEW YORK – The founding judges and members of the advisory board for The SPOKEies™ have been announced. The awards are the first to honor the best spokespeople representing brands, non-profits and corporations and are open for nominations. The judges represent the best in corporate and…
Read MoreThe Future of Communications Means Leaving the Past Behind
Robyn Hannah, Senior Director of Global Communications, Dynamic Signal There are many things about HR communication that we’ve accepted as “the way it is” for far too long. As practitioners of HR-oriented communications, and as employees ourselves, we should expect more. But giving up on how we’ve done things for decades isn’t always so easy.…
Read MoreExamining Where Institutional Investors Read News and Earnings Releases (Infographic)
With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data,…
Read MoreB2B Blog Metrics: 4 Effective Categories to Measure Success
Frank Strong, Founder & President, Sword and the Script Media Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a…
Read MoreJudges
SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home MEET THE JUDGES Doug Simon Founder & CEO, D S Simon Media, Founder, The SPOKEies® Alex Josephson Head of Global Brand Strategy, Twitter Andrew Buher Executive Director, Dialog Anna Lingeris Strategic Communications Leader, The Hershey Company Anna Marie Johnson Teague Chief Communications…
Read MoreSPOKEies®
SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home Entries Open for the 2019 SPOKEies® Awards Enter Now Honoring the best In-House Spokespeople from brands and non-profits for Truth, Authenticity and Effectiveness. Previous Winners Include: How To Enter Select from one of the 41 awards categories. Self-nominations are welcome and…
Read MoreCision Leads Shift to Data-Driven Communications with Latest Cloud Release
Chris Lynch, Chief Marketing Officer, Cision The shift in the media landscape over the last two decades has flipped the traditional communications model. The role of marketing and communications professionals and their ability to not only reach the end consumer but also to provide quantitative success metrics that the CMO and CEO demand has more…
Read MoreRemembering Al Golin (1929 – 2017)
Fay Shapiro, Publisher, CommPRO.biz “Kid, you need to go for it.” Words of wisdom from Al Golin, a man I was fortunate to have as a mentor. He was inspirational in the launch of CommPRO.biz back in 2010. We “went for it.” While we are all sad to learn of Al’s passing, CommPRO wants to celebrate the life…
Read MoreDigital Transformation & Disruption
WHAT IS IT AND WHY DOES YOUR BUSINESS NEED IT? The Digital World is all around us. It’s created by the convergence of the virtual and the physical and digital transformation is happening at a dizzying pace. Digital has become so intertwined with our everyday existence it touches almost every aspect of our lives. Many…
Read MoreEntry Form
SPOKEies® Home Enter Past Winners Judges Partnerships SPOKEies® University News D S Simon Home How Winners Benefit Not only will you be giving worthy contenders a chance to become the first SPOKEies® winners ever, their thought leadership will be shared with hundreds of thousands of communications people who follow news on CommPRO through video content…
Read MoreHow to Access Potential Customers In the Digital Age
Brian Rees, Media Relations Representative, Newnex The digital age has been a terrific thing for business success. Businesses in the past didn’t have the diverse marketing options that are readily available to them nowadays. The introduction of the Internet in the past few decades has made business marketing easier and more convenient in many ways.…
Read MoreMedia Predictions in an Era of Fake News
Chris Lynch, Chief Marketing Officer, Cision In 2016, the media found itself in an unusual position: The media wasn’t simply reporting the news; it was the news. While research indicates that people still trust earned media more than paid or owned media, a series of key events — particularly the US presidential election — eroded…
Read MorePersonal Branding: A Must for the College-Bound, CEO and Everyone in Between
Stacey Cohen, President & CEO, Co-Communications Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on…
Read MoreCreating Connections Amidst Chaos
Old-School Communications Strategies Help Associations Show Value Leeann Berner, Vice President of Marketing, MemberSuite We’ve all heard the adage that you can’t teach an old dog new tricks. But what if new tricks aren’t what your association needs when it comes to communicating with your members? The impulse to always try new things can…
Read MoreThe Content Marketers Secret Weapon
Scott Fedonchik, Senior Vice President of Marketing, Business Wire There is an easy, affordable, trusted and effective tool to promote your communications that you might not be thinking about…post it as Business Wire News Release. Why? Here are a few highlights. 1) By reframing your content as a news release (and including supporting materials like a headshot,…
Read MoreSEO Lessons Learned The Hard Way: Three Big Ones
Simon Erskine Locke, Founder & CEO, CommunicationsMatch We can’t be experts in everything. As Aristotle said, “For the things we have to learn before we can do them, we learn by doing them.” When we do and we’re not an expert, inevitably we screw up. But by doing, we learn. In an ideal world, we’d be…
Read MoreThe 27-year old Trendsetter who Builds Entrepreneurship Through “Not Your Ordinary” Instagram Contest
Stacey Cohen President & CEO, Co-Communications Individuals and businesses are racing to build audiences to establish legitimacy and develop and secure an online brand. But too often, they are trapped in the cycle of growing their audiences and forget that the nature of social media is social. That is, authenticity and engagement are key. According to…
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