Search results for: digital marketing

Survey: Four in 10 Companies Looking to Engage New Agencies in 2017

CommPro.biz Editorial Staff Seeking new capabilities, four in 10 respondents said they were looking to engage new communications agencies in a survey of communications and marketing leaders conducted by CommunicationsMatch™ in partnership with CommPRO. While companies rarely expressed dissatisfaction with their existing agencies, the survey shows a focus on engaging firms with digital communications skillsets.…

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Managing Tricky E-Commerce Transition

Jennie Pastor, CEO and Co-Founder, Kavador While many brick-and- mortar sectors are seeing lower in-store footfall and sales as consumers move online, independent fine jewelry stores are particularly hard hit. Almost 1,200 retail jewelry stores in the U.S. and Canada closed in 2016, marking a 50% increase from 2015. These closures underscore the challenges facing…

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Cision Leads Shift to Data-Driven Communications with Latest Cloud Release

Chris Lynch, Chief Marketing Officer, Cision The shift in the media landscape over the last two decades has flipped the traditional communications model. The role of marketing and communications professionals and their ability to not only reach the end consumer but also to provide quantitative success metrics that the CMO and CEO demand has more…

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Media Predictions in an Era of Fake News

Chris Lynch, Chief Marketing Officer, Cision In 2016, the media found itself in an unusual position: The media wasn’t simply reporting the news; it was the news. While research indicates that people still trust earned media more than paid or owned media, a series of key events — particularly the US presidential election — eroded…

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PR Council Harvard Leadership Program

  The PR Council is once again offering its popular Harvard Leadership Program an MBA-style crash-course, focused on key lessons from Harvard Business School case studies, exercises and discussions that focus on compelling and relevant leadership topics. The course is led by Dr. Ashish Nanda, Director of Indian Institute of Management, Ahmedabad and former Harvard…

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Cision to Go Public in $2.4 Billion Merger

CommPRO Editorial Staff GTCR, the parent company of Cision, a leading global provider of cloud-based earned media solutions, and Capitol Acquisition Corp. III (NASDAQ: CLAC; “Capitol”), a public investment vehicle, announced they have entered into a definitive agreement in which Cision will become a publicly listed company with an anticipated initial enterprise value of approximately…

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What Should You Do with Rogue Facebook Pages?

 Jack Monson, Director of Digital Strategy, Qiigo Most franchises, retail chains, or multi-unit restaurant systems have multiple Facebook pages that are not under the control of the brand or the local operator. Maybe that former night manager set one up a few years ago. It could be that a customer wanted to check in, but…

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One Thing to NEVER Do When Relaunching Your Website

By Jack Monson, Director of Digital Strategy, Qiigo In the long checklist of critical items to execute when relaunching an organization’s website, there’s one that all CMOs and CIOs need to skip: Do not make an announcement about the new website. Relaunching your website is not news. It’s not a story. Don’t send out a…

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The FinTech Customer Centric Model: Better, Cheaper, Faster

By Wendy Glavin, Founder & CEO, Wendy Glavin Agency Last December, while consulting, I spoke with Jim Eckstein, CEO of TradeRocket, a FinTech startup. Prior to our call, I researched and learned everything I could, but FinTech still remained abstruse. As Jim explained, jumping from “investment banking” to “college-student” speak, I just knew FinTech would…

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You Think 2016 Was Rough? You Ain’t Seen Nothin’ Yet

By Jack Monson, Director of Digital Strategy, Qiigo Trump. Clinton. Bernie. Obamacare. Make America Great Again. Black Lives Matter. Email servers. Putin. Benghazi. Wikileaks. Fox News. CNN. Trumpists. Snowflakes. If you’re paying attention on Facebook and other social media outlets, you know your friends’ opinions on many of the above subjects. Some may think that…

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How To Power A Team Of Storytellers (Free Webinar)

  Register Now Webinar Overview LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can…

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How to Navigate a Career Change

By Laurence Favier Alone I go quickly; together we go far. After several years at the same role in your company, you may wish to move and find a new job. This may be a choice to advance your career, improve your wages or simply to find a more interesting career. Sometimes you just know…

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U.S. Online Retailers Challenged To Drive Performance Through Data

A Commpro News Update Today, Cardinal Path, an award-winning digital marketing analytics consultancy, released a report that focused on the implementation and use of digital marketing analytics, tag management systems, and testing, optimization and personalization tools within the top 1000 online retailers in the United States. “Analytics maturity – in terms of technology – has…

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Making Twitter Great Again

By Jack Monson, Director of Digital Strategy, Qiigo Who has made Twitter great again? Or at least relevant? Answer: @realDonaldTrump aka Donald J. Trump aka soon-to-be @POTUS Just when Twitter was falling to 5th or 6th place on the list of social media channels most cherished by Americans, along came a massive disruption that put…

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Edelman Expands Creative Bench in the Pacific Northwest

A Commpro News Update Today, Edelman announced that they have made two new additions to their creative and planning leadership teams.  Eddie Rehfeldt was named regional executive creative director and Chris Carter will be taking on the role of senior vice president of strategy and planning. In these new positions, Rehfeldt and Carter will be…

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Defining Strategic Engagement?

By Ira Gostin, CMO,  120 West Strategic Communications In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an…

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The Rise of Organic Search

What it means and why it matters for your brand, company, or organization By Bryan Bridges, Director of Digital Strategy, Lumentus, a strategic communications firm with a specialization in digital reputation management. When you visit a company’s website, particularly for the first time, how often do you use Google instead of typing in the website address,…

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What Should You Promote on Instagram or Snapchat?

By Jack Monson, Director of Digital Strategy, Qiigo Just when brands got their arms wrapped around posting good content on Facebook and Twitter, some of their audience emigrated to Instagram and Snapchat. If your customer base fits the demographic of either of these social media channels, ignoring them is as irresponsible as not moving your…

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The Perfect Resume: 3 Tips For Customizing Yours

By Marie Raperto, The Hiring Hub The perfect resume is everyone’s dream.  Tailoring your resume so you get the interview is what you want to do, but it’s not easy.  Every one is scanning resumes.  Applicant tracking systems scan for keywords, hiring managers are scanning for relevant skills.  You can’t please everyone with one resume.  Each hiring…

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