Search results for: crisis communication

How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

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A Communicator’s Guide to Responding to a Data Breach

By Sandra Fathi, President & Founder, Affect Every day the news is riddled with headlines regarding the latest data breach and it seems that no organization is immune – from government entities to retail stores and from travel sites to security companies. It’s no longer a matter of ‘if’ but ‘when’ your organization will experience…

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The Benefits of Hiring a Public Relations Agency

By David E. Johnson,CEO, Strategic Vision PR Group One of the age old questions about public relations has always been, do I need an outside public relations service provider or can I do it in house or by myself?  This question has never become more meaningful than in this age of Google, the 24/7 news cycle, and social…

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Executive Briefing 12.22.15 – Tablet Magazine: Take Two “Tablets”; The Golin Unternship; Steve Harvey’s Epic Blunder

In today’s Executive Briefing we focus on Steve Harvey’s Epic Blunder – A Crisis Communications Game Plan with David E. Johnson, CEO, Strategic Vision PR Group.  Also included is a look at Tablet Magazine: Successfully Born Online & Now Available In Inimitable Print – Take Two “Tablets” For A More Robust Effect with Mr. Magazine™. As we celebrate the fifth anniversary of CommPRO,…

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The Republican Party’s Trump Messaging Strategy – What’s Next?

Editor’s Note:  The is the first part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part two, Donald Trump’s Communications Strategy – Is the End Near? By David E. Johnson, CEO, Strategic Vision PR Group Republican presidential candidate, Donald Trump has set off yet again another media firestorm.  The Republican frontrunner has called for all Muslims…

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Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

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Black Friday Branding Blunders

By David E. Johnson, CEO, Strategic Vision, LLC The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Thanksgiving Day Parade, Santa Claus, and Thanksgiving.  For decades it has signaled the start of the holiday season for retailers with a…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Starbucks Red Cup Controversy? A Publicity Score!

By David E. Johnson, CEO, Strategic Vision, LLC Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup.  The cup is plain red with the Starbucks logo emblazoned on it.  The company kept it simple with the traditional colors of the season in an…

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Tom Cruise: ‘Silence’ is the Best Media Strategy

By David E. Johnson, CEO, Strategic Vision, LLC Calvin Coolidge once famously said that nothing improved upon silence.  Many in today’s world of social media and the 24/7 news cycle would disagree with that assessment.  They would claim that you will lose a news cycle and lose in the court of public opinion if you don’t respond…

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Digital PR

DIGITAL PR Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Ronn Torossian With PR Trends in 2022

In the last year, the world witnessed a number of brands facing boycotts and cancel culture on social media, which made every one of them adopt a different PR and communications strategy. While some companies decided to stand their ground and fight back, others preferred to cancel their campaigns and maintain a low profile until…

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(How) Is Our Word of the Year Different from Last Year?

James Wright, CEO, Red Havas and Global Chair, Havas PR Global Collective and Linda Descano, CFA, EVP, Corporate Communications and Executive Visibility, Red Havas If you look up the definition of our current year, you will find that it is a “common year” starting on Friday of the Gregorian calendar, the 2021st year of the…

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Ronn Torossian On Fundamentals of PR

With the rise of social media and the propensity of news to become viral, Public Relations is indispensable. PR not only transforms the way a business communicates, but also enables the business to start taking greater control of the direction it is heading in. There are some fundamentals to good PR practice that form the bedrock of…

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