Search results for: corporate brand

Truth and Facts in Public Relations

Mark Weiner, Chief Insights Officer, Cision & Chief Executive Officer, PRIME Research Americas Public Relations is a function of “truth” and “fact.”  While some of us may focus on one more than the other, as a public relations research consultant, I deal in both truth and facts. Let’s consider the difference between the two: A fact is a reality…

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Journalism Hasn’t Learned From the 2016 Elections: Elizabeth Warren, False Equivalency & Distraction Communications

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Two big takeaways from the 2016 election that contributed to the election of President Trump were false equivalency and what can only be described as “distraction communications”. During the election, the (mainstream) media’s focus on balance meant that negative articles about one candidate would consistently include reference to…

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The CCO of 2020 – How the Communications Function and Its Leaders are Evolving

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly providing value across the organization. This topic was discussed in a recent CommPRO webinar by top communications executives. Here are five ways that show how the role…

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Public Relations: The Small Cap Company’s Underappreciated Secret Weapon

Gregg Castano, CEO, Castano Communications Consulting Much has been written over the years about the positive impact public relations can have on publicly traded companies’ shareholder value.  There is ample scholarly and professional literature available supporting this premise, but when it comes to small cap companies, it seems to have fallen on deaf ears. It is…

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FrazierHeiby Restructures to Add Value and Drive Growth

CommPRO.biz Editorial Team FrazierHeiby, a communications and marketing firm based in Central Ohio, has made strategic staffing moves intended to ensure sustainable leadership, elevate the experience working with and for the agency, and – ultimately – drive scalability and growth. “The market is evolving at a breakneck pace and our clients deserve smart, strategic thinking that’s in…

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Adventures in Travel PR

  PRMuseum Summer School Series, 2018 Session VIII: Adventures in Travel PR Travel and tourism PR involves far more than setting up press trips to exotic places. Just take it from Gail Moaney, long-time head of Travel for Finn Partners. She’ll talk about the challenges and successes she’s experienced building up distinct identities for hotel brands,…

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Three Tips for Managing Media Relations During a Crisis

Ronn Torossian, CEO, 5WPR  A good crisis management strategy will help you educate your audience and retain brand trust. Convention PR tactics might push you towards keeping a low profile and focusing on internal issues, however this may not always be the best way about a crisis situation. While it’s important to keep your cool and…

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Advice for the Data-centric Communicator

Mark Weiner, Chief Insights Officer, Cision & Chief Executive Officer, PRIME Research Today, every PR person has a “tool” and every communicator has data…usually too much data. With the advent of accessible technology for real-time content streaming and do-it-yourself analytics, more and more professional communicators have evolved beyond the “why measure?” to “what’s the best…

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Personalize Your Black Friday Outreach — Without Creeping Customers Out!

Tara Kelly, CEO, SPLICE Software People all over the world are increasingly worried about their digital privacy. High-profile hacking incidents that compromise personal and financial information are constantly in the news. A recent survey found that eight out of 10 Americans don’t like being tracked online, and more than 70 percent are more concerned about…

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Diverse Voices, Profiles in Leadership (On-Demand Video)

Event Overview The PRSA Foundation has launched a first-of-its-kind diversity initiative designed to empower minorities in all stages of their careers, while also educating employers on ways to support their growth. Three of the diverse leaders featured in the book: Helen C Shelton Senior Partner Finn Partners, Judith Harrison Senior VP Diversity & Inclusion Weber…

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How to Write a Killer Speech for C-Level Executives 

Matthew Schwartz, Director of Content, Stanton Keynote speeches and other speaking gigs at popular industry conferences and events are highly coveted. It’s little wonder. Public speaking is one of few marketing channels to offer C-level executives a truly captive audience. So once they land an opportunity, why do so many executives insist on opening their…

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Examining When ‘Cold Feet Syndrome’ Puts an Agency Sale on Ice

Rich Jachetti, Senior Partner, The Stevens Group With the winter season upon us, there’s perhaps no better time to examine the mysterious phenomenon of what we refer to as “Cold Feet Syndrome,” a sometimes puzzling set of circumstances that cause a surprising number of PR agency CEOs to back out of a previously-agreed-to sale of…

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Build and Protect Your Business with Purpose: Lessons from Whole Foods

Jay Coen Gilbert and Alexander McCobin  One of the most visible examples of the rising power of short-term shareholder activism was that of Jana Partner’s against Whole Foods Market last summer. What the storied grocer did right for over 30 years prior, and what its co-founder and CEO, John Mackey, wished he had done in…

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Google Responds to Employee Protest

Ronn Torossian, CEO, 5WPR  Google has a PR problem, and it’s standing right outside the corporate offices waving signs and wearing Google ID badges. The optics of thousands of Google employees worldwide stepping out to protest for any reason will generate challenging headlines. The fact that what these employees are protesting connects directly to a…

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How to Make the Right Impression: A Guide to Digital Reputation Management (Download)

Now that search engine queries comprise nearly 64% of the average company’s internet traffic, managing your organization’s online reputation is more critical than ever. An extensively researched white paper explains steps that every organization or professional should take to ensure their digital profile reflects their desired image. The report, authored by strategic communications firm Lumentus,…

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Truth on Trial: Implications for Communicators (On-Demand Video)

    #TruthOnTrial Event Overview Major Garrett, Chief White House Correspondent, CBS News; Richard S. Levick, Chairman & CEO, LEVICK; Joe Lockhart, Former Press Secretary to President Clinton; Michael Zeldin, CNN Legal Analyst; Anthony Scaramucci, Former White House Communications Director for President Trump;  Sheryl Battles, VP, Communications and Diversity Strategy at Pitney Bowes  and others…

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