Search results for: content marketing

Content Strategy Challenges on #DigitalPR Chat

  According to several studies on the problems companies face with content, the top thee challenges are 1.  Lack of resources and capabilities 2. How to create excellent content that gets seen and heard above the noise. 3.  The need to produce more and more content and still get results. Companies published 35% more content…

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Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and…

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Search Content vs. Social Content

Editor’s Note: One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a ‘one-size-fits-all’ approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually…

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Mix It Up – 7 Ways to Make Your Marketing New Again

Any professional can get into a groove and follow the same routine of how they do things. This makes sense: It’s part standardizing processes for efficiency, and part “if it ain’t broke, don’t fix it.” But communications professionals know that if their campaigns are going to rise above every other message coming at buyers and influencers…

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Romancing the C-Suite: How to Communicate PR/Marketing Value (Free Webinar On-Demand)

Webinar Overview This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following: Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world How…

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Trendspotting Tips for Newsworthy Content

In today’s real-time, always-on environment, it’s tempting to jump on the bandwagon of the latest fad or trending topic without much thought to what you’re newsjacking. That’s not to say that some trends don’t have merit and the content you create around them will help transform your brand. Avoid investing time and resources into marketing efforts…

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9 Superheroes Your Team Needs to Master Your Marketing

Everyone loves a superhero team-up. Although Superman and Captain America are pretty powerful on their own, they’re even stronger when working with other members of the Justice League and Avengers. Superhero teams show how individuals with distinct strengths, expertise and perspectives can overcome their differences to unite and serve all humankind. Although your marketing team isn’t battling large-scale…

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Guide to Easy Instagram Content Creation

By Jacqueline Simard Ireton, Director of Accounts, BLASTmedia Over 400 million users are now actively sharing content on Instagram each month. The emphasis on creative and compelling content is not dwindling and as a consumer brand, it’s obvious the needed emphasis of visual content. If you’re lacking the creative juices to get the content ideation flowing,…

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Marketing Transformation: A CMO Discussion

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched PR Newswire and CommPRO’s webcast on Thursday, March 10th you learned, by example, how to touch people. (Click here to watch the webcast on-demand.) Ken Wincko, CMO PR Newswire with Deirdre Bigley, CMO Bloomberg, LP provided a first-hand look into their two winning marketing departments.…

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How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

Word-of-mouth marketing is a powerful tool for any brand. Just think: How many times have you asked someone for their opinion on a certain product, whether they tried that new restaurant, or how they felt about their new car? The list goes on and on. Because no one wants to be left unsatisfied after spending their hard earned…

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Resistance Is Futile – The Content Revolution is Here

By Mary C. Long, Chief Ghost, Digital Media Ghost According to a recent Searchmetrics survey of US domain winners and losers over the past year, when it comes to site visibility, content sites really pushed through and came out on top above social sites. Does this mean social is dead? No – but it does mean the content revolution…

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Marketing Transformation: A Real-Time Adventure (ON-DEMAND VIDEO)

Webinar Overview Join a CMO discussion with Deirdre Bigley from Bloomberg and Ken Wincko from PR Newswire.  Hear how they are leading and implementing change in a real-time world.   In today’s 24/7 media landscape, the game-changer all organizations face in their message development is how to effectively deliver real-time content across a growing proliferation of…

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How Viral Content Supports Organic Growth (Case Study)

By Tracy Rosecrans, SVP of Marketing and Product, Healthline Over the past two years, Healthline.com has grown from 2M monthly sessions to well over 62M monthly sessions in large part by focusing on developing high quality evergreen content and creating a subset of ‘social content’ intended to go viral. While the majority of traffic is search-referred,…

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Turning Old School PR Tactics into Engaging Digital Marketing Tools

By Tim Bahr, CEO NextWorks Back in the day, TV news was king, and public relations professionals relied heavily on Satellite Media Tours (SMTs) and TV Public Service Announcements (PSAs). Those tactics did a great job of delivering brand stories and messages to millions of local and national TV news viewers. They also added the…

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CMO Essentials To Optimize Your Marketing Strategy

By Ken Wincko, SVP Marketing, PR Newswire Marketing executives and their teams are being held to higher expectations than ever before. More content is competing for attention, buyer behaviors have shifted, and economic dynamics have placed more pressure on demonstrating ROI. Accurately tying business value back to content is a constant struggle. In fact, according…

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Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

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Gary Vaynerchuk on Marketing in the Year 2016

If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it. Unfortunately, it seems like most everyone is still marketing like it’s…

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Trending This Week 2.12.16 – Turn a Potential Customer into a Valentine; Marketing Lessons From Romantic Movies; Role of the CEO in Communications

In today’s Executive Briefing we learn How to Turn a Potential Customer into a Valentine from Drew Wilson, Account Supervisor, HCK2 Partners.  We also learn Marketing Lessons From the Top 10 Romantic Movies. As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…

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Top 3 Tips for Creating an Effective Welcome Campaign for Email Marketing

By Gemma Walton, Account Manager SmartFocus Personalization remains the major trend in email marketing. It’s not enough in 2016 to bombard potential customers with emails and hope your message gets through. A modern campaign involves creating relevant, personalized messages that build relationships. And it all starts with the very first messages your potential customer receives:…

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