Search results for: content marketing

Why It’s Good To Put Emotion In Your Marketing Message

By Debra De-Jong, Owner, Tip Top PR As companies of all sizes, including freelancers, we want to get our marketing message across. So how do we know if our target audience “get it”? Often, people will compliment you on your website, blog, or branding. That’s nice, but do they really want to buy from you…

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Masterful Marketing: Academy of Art University Helps Students Launch their Careers

By Wendy Glavin, Founder & CEO, WendyGlavin.com New York Fashion Week #NYFW is in full swing. The featured shows on Saturday night, September 10th were Alexander Wang, Designer’s Collective, Binzario and the Academy of Art University’s Spring 2017 Collections. With all the shows happening throughout the city, there were no empty seats at the Academy of Art University’s 20th show at The Arc, Skylight at Moynihan Station. As I walked…

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Marketing Expert Rebecca Lieb Releases New Research: Contextual Campaigns

By CommPRO Editorial Staff Just released research by marketing expert Rebecca Lieb, Contextual Campaigns: Content, Context and Consumer Connections in a Post-Screen world, looks at  risks, rewards, case examples and first steps into the contextual journey. The report, the result of some 20 interviews with senior digital executives at companies like Disney, GE, Nestlé, agencies…

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Envivo Digital Develops Enhanced Marketing Services in Canada

By CommPro.biz Editorial Staff Montreal-based digital marketing company, Envivo Digital has announced the launch of new and advanced Marketing services in Canada. The company will now also be offering email, social media, content marketing and various other services along with SEO & PPC services. Recently, the company expanded its range of offered services with the…

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SEO Brand Named Top Social Media Marketing Company for September 2016

A Commpro News Update SEO Brand has been named the best social media marketing service for September 2016. Each month topseos.com investigates thousands of companies in order to find which companies produce the most impressive solutions. Ratings are updated on a monthly basis in order to account for the latest achievements within the internet marketing…

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Visualize the Internet Marketing Ecosystem to Improve Lead Generation

By Brad Shorr, Director of Content Strategy, Straight North Internet marketing aimed at lead generation is a complicated affair — far more complicated than most companies and even marketing departments realize. The Straight North Lead Generation Ecosystem infographic is designed to help marketers visualize all the components of a solid lead generation campaign, and perhaps more…

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Supercharge Your Marketing With PR

By Mark Copans, Partner and Director of Marketing & Production, Hand in Hand Marketing I am a marketer. My job is to help businesses communicate who they are, what they do, and what makes them different to their target audience. I know my team is good at what we do and I’m confident that it…

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Event Marketing Key Takeaways from the Republican and Democratic National Conventions

It’s easy to view the recent Republican and Democratic national conventions as a showcase for the parties’ presidential nominees. However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event, my convention partner-in-crime Anna…

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Marketing with Pokémon Go

By Linda Passante, CEO, The Halo Group Pokémon GO is nothing short of a cultural phenomenon. The app was mentioned on Twitter over 6 million times in less than a week, has been downloaded by celebrities including John Mayer, Mario Lopez, and Wiz Khalifa, and has hugely impacted Nintendo – adding $9.3 billion to its market…

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Mobile Marketing Reimagined (Free Online Event)

  Register Now We’re in the midst of a historic sea change in marketing. As the world quickly shifts to “mobile first” – with more than 52% of all screen time currently on mobile — brands are struggling to connect with consumers. Interruptive ads no longer work, particularly on mobile. In fact, consumers hate interruptive…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Product Content is King: How to Rule the Retail Kingdom

By Josh Mendelsohn, Head of Product Marketing, Salsify Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers…

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Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Stafford, who is originally from the South East of…

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Marketing Manager

Marketing Manager (Los Angeles-based) 2-3 years experience Opportunity to work with a dynamic, start-up team that is on the cutting edge of raising awareness of emerging growth and innovation companies. Execute and support the marketing and public relations initiatives for this FinTech Content Start-up. Work closely with the CMO to implement the company’s strategic marketing,…

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How to Use Hashtags in PR and Marketing – #SocialMedia Tips

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of…

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Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

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U.S. Advertising And Marketing Execs Reveal Hiring Plans Through 2016

A CommPRO News Update According to research from The Creative Group, thirteen percent of executives in advertising and marketing plan to expand their teams in the second half of 2016. This is up from 11 percent in the first half of the year. The majority of those surveyed said they expect to maintain staff levels…

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Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

Webinar Overview Please join us for our upcoming webinar on June 22 at 1PM ET when we discuss video creation, execution and implementation tips to help you develop valuable assets that you can successfully use in your content marketing program. Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling,…

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