Search results for: content marketers

Trump and Brand

By Bruce Boyle, Executive Communications Strategist, Karma Agency  Since the dawn of brand-building marketers have yearned for the day when everyone at every level of society could not think of a product or service without attaching a ‘brand’ to it. The culmination of all of this may be a president of the United States deeply enamored with…

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You Think 2016 Was Rough? You Ain’t Seen Nothin’ Yet

By Jack Monson, Director of Digital Strategy, Qiigo Trump. Clinton. Bernie. Obamacare. Make America Great Again. Black Lives Matter. Email servers. Putin. Benghazi. Wikileaks. Fox News. CNN. Trumpists. Snowflakes. If you’re paying attention on Facebook and other social media outlets, you know your friends’ opinions on many of the above subjects. Some may think that…

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Million Women March Makes Its Point

By Jack O’Dwyer, Publisher & Editor of The O’Dwyer Co. The Million Women March Jan. 21 (actually several million across the nation) made its point and signals increased use of public demonstrations to get attention. Lots of other messages are going to be drowned out since “a kind of hysterical oppositionalism” has surfaced in the…

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World-Renowned Creative Director Tom Eslinger Named First-Ever Global Chief Creative Officer Of Burson-Marsteller

By CommPRO Editorial Staff Further strengthening its commitment to offering clients world-class strategic counsel paired with cutting-edge integrated communications, Burson-Marsteller today announced that world-renowned and internationally awarded executive creative director Tom Eslinger has been named as the firm’s first-ever Global Chief Creative Officer, effective immediately. He will be responsible for the seamless integration of strategy,…

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How Can SMEs Get the Best Results from Affiliate Marketing?

By Will Haswell, Business Development Manager, Adzooma Small business owners should consider the benefits of using a third party to help generate online leads, sales and traffic. Affiliate Marketing is attractive to SMEs for a number of reasons but its main benefit is the ability to lower the cost per acquisition. For businesses with a…

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3 Areas of Focus for Social PR Superheros in 2017 

By Shonali Burke, ABC Earlier this year, I asked a range of pros for their 2017 measurement predictions. Here’s what some folks said:  “Marketers are getting better and better at proving value, and where value is proven, budgets follow. PR and social need to prove their value against other programs to keep their budgets.” ~…

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It’s Time to Embrace the Power of ‘Somebodiness’

Neil Foote, President & Founder, Foote Communications Now, more than ever, we need a calming, voice of reason.  During his life, the Rev.-Dr. Martin Luther King, Jr. offered the nation – and for that matter, the world – a framework and rationale for race, equality – and image. In King’s 1967 book, “Where Do We…

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Integrated Marketing Communication and its Impact on Business Results

Date: January 18, 2017 Time: 6:00 pm – 8:00 pm Location: The William and Anita Newman Vertical Campus at Baruch College, 55 Lexington Avenue New York, NY 10010  Seminar Overview Our three marketing, public relations and communication experts will share experiences and opinions during this presentation on how new technologies, methods, and statistical acumen have made the…

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U.S. Online Retailers Challenged To Drive Performance Through Data

A Commpro News Update Today, Cardinal Path, an award-winning digital marketing analytics consultancy, released a report that focused on the implementation and use of digital marketing analytics, tag management systems, and testing, optimization and personalization tools within the top 1000 online retailers in the United States. “Analytics maturity – in terms of technology – has…

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The Mr. Magazine™ 2017 Manifesto: Make Magazines Great Again…

2016 RIP. The year that fake news challenged, and in some cases, overcame real news. 2016 showed me, a professor of journalism, how biased media can be in this digital age we live in. However, as a firm believer in the necessity and importance of journalism, the type of journalism that goes beyond just providing…

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Software Company Augments Consumer Marketing Capabilities for Retailers

By CommPro.biz Editorial Staff California-based Social Annex announced the launch of enhanced capabilities for data segmentation within their platform with the ability to automate, manage and measure personalized marketing campaigns depending on customer data. The platform now uses RFM (recency, frequency, and monetary value) tactics to analyze customer value and provide it in the form…

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Greatest Public Relations Hits and Misses of 2016

By David Hlavac, Group Account Director at Bellmont Partners In a year dominated by celebrity deaths, hacked emails and the rise of “fake news,” 2016 proved that the power of public relations to shape opinions and guide consumer behavior is stronger than ever before. For marketers, the perennial debate over the re-emergence of advertising and the…

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You Are Not Far Behind With Digital Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy I hear it all the time from clients: “I am so far behind the curve.” Many people get stalled in developing digital marketing strategy with this thinking that they have to work hard to just catch up. Not so. There are studies all the time that show that…

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In The Year of the Customer: Check Your Emotional Intelligence

By Wendy Glavin A friend once asked, “How are you able to get people to do things for you?” When I’m compelled by the story or problem, and passionate about the person, I find a solution. I make an emotional connection. Harper Lee wrote, “You never really understand a person until you consider things from…

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Calculating Digital Marketing ROI

By CommPro.biz Editorial Staff In an increasingly competitive digital environment, marketers need to know – in real time – if their campaigns are driving revenue. Automated marketing analytics platform i.Predictus says it makes this possible with their recently released Digital Insights Solution. The company says the tool allows digital media buyers and marketing executives to visualize…

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Sysomos Hires First Chief Strategy Officer

By CommPro.biz Editorial Staff Sysomos, a Toronto-based social marketing and analytics firm, announced the hire of David Berkowitz as its first chief strategy officer. Berkowitz brings 15 years of deep industry experience, previously serving as the former CMO of MRY (a subsidiary of Publicis Media) and the vice president of Emerging Media of 360i (a…

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How to Pump Up Your Social Media Identity

By Jill Kurtz, Owner, Kurtz Digital Strategy These days, your activity on social media contributes a great deal to your online identity. Since that identity is seem by everyone – personal, professional, marketers, potential employers, etc. – it is very important that you actively manage your identity online. Building your online presence means defining your brand…

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How Brand Communicators Are Using Snapchat

By Brylee Kaye, Social Media Strategist, New York Institute of Technology Snapchat and Marketing Since its inception in 2011, Snapchat has managed to defy detractors who declared it yet another photo, video and messaging platform that parents and public school administrators should be concerned about. Marketers are now recognizing the influence that Snapchat has on…

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