Search results for: content marketer

The Doc is Texting: 4 Healthcare Marketing Priorities in 2018

Melissa Barrata, Senior Vice President, Healthcare Lead, Affect Emerging technology is having a dramatic impact on the healthcare industry.  Telehealth, AI and VR are becoming household terms, and according to recent surveys by HIMSS, over 90% of physicians are now using mobile devices to engage patients and over 50% of hospitals are leveraging connected health devices.…

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2018 Marketing Trends: The Human Experience

Alyson S. Campbell, CEO & Founder of Heart & Soul PR As we begin the New Year,  it’s incumbent upon marketers to take a look at what is driving revenue and consumer mindshare.  Some of these may come as no surprise as 2017 ushered in more and more of a digital influx and related technologies, but…

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5 Tips for Influencer Engagement from Next Gen Communicators

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay It’s easy for PR pros to feel left behind in the Big Data era. While marketers have countless tools for targeting, personalizing, tracking, and measuring how their campaigns perform, public relations initiatives can seem harder to quantify. After all, how do you measure influence or public sentiment? And…

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Everyone is Not a Journalist – Think Before You Hit Print

Wendy Glavin, Founder & CEO, Wendy Glavin Agency After watching, “The Post,” Spielberg’s account of the Washington Post’s decision to publish the Pentagon Papers, I was reminded of my childhood when my attorney father, a prosecutor, taught me about the constitution as we watched legal movies together. I used to think all reporting was factually-based, and there…

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#9 MOST-VIEWED REPORT in 2017: CMO Guide

Everything is Still Different Social media has been a staple of the marketing toolkit for over a decade now, but during those ten years change has been the only constant. New platforms burst onto the scene, and old favourites continue to add ever more sophisticated features, forcing marketers to constantly evolve their skillset to make…

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The Future of Marketing Still Requires The Human Touch

Michelle Thomas, Director of Insight Strategy and Application, Elicit It’s that time of year again. A time where we declare 2017 as “the year of” whatever big idea dominated the marketing airwaves over the past 12 months. While that’s subject to debate, I would suggest this: what we witnessed in 2017 was the actualization of…

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AI…Friend or Foe? – Is Your Agency Ready? (Webcast On-Demand)

PR Genome Webinar Webinar Overview 2017 was the year of AI. Suddenly, it seems like every marketer has an artificial intelligence strategy, every tech company is pitching its AI capabilities, and every agency is boasting about its AI capabilities. Let’s get real though. How are AI and machine learning impacting the communications field? How are…

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Planning and Measuring Social Media Campaigns eBook

Best practices for utilizing social data for campaign success Much of the world’s population uses social media as a means of communication and entertainment. In 2015, an estimated 179.7 million people used a social network, and the number of worldwide social media users is projected to grow to 2.5 billion by 2018 (eMarketer). According to…

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Sports Marketing Patriotism 

Arthur Solomon, Public Relations Consultant The next Super Bowl will be number LII. It will be held at U.S. Bank Stadium in Minneapolis on Feb 4, 2018. True football fans know that Super Bowl games are far from the best football of a season. (The playoffs are.) Super Bowl TV viewers usually see a string…

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DuJour Magazine: The Superlative Of Luxury Magazines

The Mr. Magazine™ Interview With Jason Binn, CEO/Publisher “It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book. Obviously with print, no one can deny or challenge that…

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Why AI is Critical to Black Friday and Cyber Monday Success

Karen Krivaa, VP Marketing, GigaSpaces Black Friday is traditionally the biggest holiday shopping day of the year in the United States, and Cyber Monday is closing fast in terms of volume. In 2016, more people shopped online than they did on stores over the holiday weekend, which typically spans from Thanksgiving through Cyber Monday.  In…

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The Press Release: For Immediate Decease?

Gregg Castano, CEO, Castano Communications Consulting For some time now, there has been much pontification and consternation surrounding the viability of the sometimes venerated, sometimes castigated press release. Is it dead, dying, done like dinner? Well, like Mark Twain’s prematurely pronounced passing, the death of the press release has been greatly exaggerated. Prophesies of its…

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Why Influencer Marketing Needs to Be Influencer Focused

  Jenny Force, VP of Marketing, Sysomos The idea of working with influencers really isn’t new. There have always been great content producers with platforms, but in 2017, the market is realizing that the realities of change. With the spread of publishing platforms and the Internet, it’s no longer just reporters on broadcast, print, or radio channels…

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Why Your Next Press Release Needs to Thrive on Mobile

Tom Becktold, Founder, Newsdriver If you’re sharing and posting press releases the same way you did a few years ago or even a few months ago, it’s time for a rethink. Reporters, bloggers, and social influencers are expected to produce more impactful content with fewer resources. They have tighter deadlines and less time to hunt…

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4 Mobile Micro-Moments To Drive Effective Social Media Marketing

Keith A. Quesenberry, Assistant Professor of Marketing, Messiah College Marketers know it is important to understand the buyer’s journey, yet increased mobile use has created a more fragmented buyer’s journey. Google calls these micro-moments, or those hundreds of real-time, goal-oriented mobile actions that influence decisions and preferences. Marketers should tailor social media messages to pre-purchase,…

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