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PR Masters Series Podcast, Episode #12 – Jim Joseph

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

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Counterfeits Hurt Your Brand’s Reputation

Here’s How to Fight Back Brian Wallace, Founder & President, NowSourcing What happens when someone steals your company’s intellectual property and uses it to create a counterfeit version of your product? It’s more common than you think – it’s a major factor behind our current trade war with China – and it costs the global economy…

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PR Masters Series Podcast, Episode #11- Andy Polansky

Overview The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of…

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The Era of the “Grounded”​ CMO

Paul Kontonis, Chief Marketing Officer, WHOSAY, a Viacom company Chief Marketing Officers were everywhere at Cannes Lions. Representing large to small companies and consumer-facing to business-to-business brands, panels inside and outside of the Palais featured some of the smartest minds in marketing. There were even several programs geared specifically to the marketing set, including the CMO Club, Brand…

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Interpublic Names Andy Polansky Chairman & CEO of Constituency Management Group (CMG)

Gail Heimann Promoted to CEO, Weber Shandwick CommPRO Editorial Staff Interpublic Group(NYSE:IPG) announced that it has promoted Andy Polansky to Chairman and CEO of Constituency Management Group (CMG). Mr. Polansky, who has served as Weber Shandwick’s CEO since 2012, also will become Executive Chairman of Weber Shandwick. Gail Heimann, who has served as Weber Shandwick’s…

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Blockchain: How Cryptocurrencies are Changing our Digital Economy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency On July 11, 2019, I participated in BitAngels New York City’s July meeting, hosted at Ideanomics. The morning was an action-packed pitchfest. BitAngels was hosted by blockchain industry leader Michael Terpin.  The event included  Rajesh Anandan, Co-Creator of UNICEF Kid Power and presentations by Benjamin Kaplin, Co-CEO of…

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Don’t Miss SPOKEies® Deadline: July 15th!

You only have two weeks left to save on your submission. Don’t miss out on the recognition your organization’s spokespeople deserve. The SPOKEies® are the PR Industry’s premiere awards honoring the work of effective and honest spokespeople. This year’s honorees will join past winners from brands such as PepsiCo, Better Business Bureau, TravelZoo, Guinness World Records, Girl Scouts of Greater…

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WorldPride 2019: An Inclusive Approach to Travel Marketing

Jamie Scalici, Account Director, Public Relations, Mower The historic WorldPride 2019 in New York City marked the celebration’s first time in the U.S. Spanning the entire month of June, the largest Pride celebration in the world had hospitality brands across the country rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and…

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4 Trends Dominating the Conversation at Cannes Lions Health

Editor’s Note: Ketchum London Health MD Con Franklin is onsite at the 2019 Cannes International Festival of Creativity this week, capturing key trends and the latest and greatest campaigns. Reach out to him here with any questions, or register for the Ketchum post-Cannes webinar where Con, and rest of the Ketchum Cannes delegation, will share what they found and…

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LGBTQ+ Media and Influencers Share Advice For Marketers This Pride Month

  Mike Morra, Senior Account Executive, Taylor June marks Pride Month, and this year WorldPride, a global celebration of the LGBTQ+ community, is being held in New York City in recognition of the 50th anniversary of the Stonewall Uprising.  Pride is a powerful societal tool that is being increasingly embraced around the globe and, in the marketing…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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Making Time for Diversity in Public Relations

  Simon Erskine Locke, Founder & CEO, CommunicationsMatch™ Erika Sanchez, President, Hispanic Public Relations Association’s New York Chapter Tracey Wood Mendelsohn, President & CEO, Black Public Relations Society-New York Inc. Research shows that diverse companies tend to perform more strongly than those that are not. Diversity starts with people. Business success comes from incorporating it…

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4 Simple Steps to a Strong Summer Staff

Erwin Van Der Vlist, Founder and CEO, Speakap  As the summer months near, on-boarding and training are major obligations for managers building a temporary summer workforce. It’s not easy to get a new team trained and focused in the summer weather. And managers are faced with a greater task — keeping young workers engaged and…

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Why PR is Dead and Called Something Else

Adele Cehrs, CEO / Founder, Epic (Just Re-branded When and How Agency) Close your eyes and think of a PR person. Who do you see? Power hungry Olivia Pope? Stonewalling Sarah Huckabee? Aaron Eckhart defending Big Tobacco in Thank You for Smoking? Let’s face it – Public Relations has a PR Problem. To tell you the…

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