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Gillette’s “The Best Men Can Be”….A Mixed Reception (#5 Trending Article in 2019)
Sarah Petitt, Media Relations Manager, SSPR The mixed reception of Gillette’s “The Best Men Can Be” campaign stems not just from the Matt Walsh or Jessica Chastain’s of the world, but from PR influencers nationwide. Some applaud the sentiment behind the marketing strategy, while others find it forced – with little connection between the socially-conscious messaging and the product…
Read MoreSarah Sanders Set Spokesperson Standard (#6 Trending Article in 2019)
Bruce Mendelsohn, Principal, The Hired Pen You may neither have liked what she said or how she said it, nor for or to whom. But on the eve of her departure, it’s difficult to deny Sarah Sanders’ effectiveness as President Trump’s trumpet. In 23 months as White House Spokesperson, Sanders, 36, gained prominence as one of…
Read MoreCorporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)
Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…
Read MoreRight And Wrong Ways The College Admissions Scandal Was Handled (#4 Trending Article in 2019)
Ronn Torossian, CEO, 5WPR With only one month until the end of this year, along with this decade, we can look back and easily talk about significant events that have plagued this decade. Especially when it comes to PR crises, thanks to the prevalent use of social media these days. Whether we look back and…
Read MoreSetting People-First Goals in a Technology-First Decade
Camille Nicita, President & CEO, Gongos, Inc. Given the uncertainty that 2020 will undoubtedly bring with elections and shifting corporate mandates, it’s more important than ever for business leaders to set priorities for the decade ahead. But changes that affect both corporations and consumers alike raise the imminent question: “how can organizations deliver on a…
Read MoreTalking Tech 2019: Year in Review
Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…
Read More5W Public Relations Names Matthew Caiola and Dara A. Busch President
CommPRO Editorial Staff 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today that effective immediately, Matthew Caiola and Dara A. Busch have been promoted to President of 5W Public Relations. The two presidents will play a vital role in the continued expansion and aggressive growth plans of 5WPR. Matthew Caiola…
Read MoreMarketing Politics In An Election Year
Ronn Torossian, CEO, 5WPR In today’s polarized society and a democracy with wary consumers deciding whom they’ll boycott or support and even vote for, companies have a much tougher road to navigate than they did a few decades ago. With so many options, consumers have numerous choices. Over the past three years, Brands in Motion, a…
Read MoreYouTube Announces New Harassment Policy
Ronn Torossian, CEO, 5WPR In recent years, social media platforms have been increasingly asked to take action to combat various forms of harassment conveyed in their content and comment threads. Several major brands have tried to address this publicly and privately, with somewhat dubious results. The latest big brand to put some public effort into…
Read MoreHallmark Channel Falls Victim to the ‘Spotlight Effect’
Sean O’Meara, Founder & Director, Essential Content Hallmark Channel’s mishandling of what a minor gripe from a fringe special interest group is a classic case of a brand trying to placate a specific consumer demographic and alienating everyone all at once. Hallmark was in a bind from the moment they saw the petitions from conservative…
Read More2020 Election Advertising: Get Ready for a Wild Ride!
Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…
Read MoreWhy PR is Actually A Leadership Position
Ronn Torossian, CEO, 5WPR Being effective when it comes to public relations doesn’t just mean that a person can quickly write up a short speech or a snappy press release. Working in the world of public relations means working strategically, starting from the boardroom and ending with the response of the campaign. Many people around the world…
Read MorePRNEWS Crisis and Measurement Summit 2020
February 25 – 26, 2020 – Miami, FL
Read MoreGolin Leadership Structure Appoints Matt Neale CEO
Gary Rudnick Named President & COO CommPRO Editorial Staff IPG’s Constituency Management Group (CMG) today announced a streamlined leadership structure at Golin, a leading global public relations firm. Matt Neale will take over as Golin’s sole CEO, effective immediately. Mr. Neale, who had served as co-CEO since 2016 under a shared chief executive leadership structure,…
Read MoreHow Social Media Is Transforming PR and the Consumer-Business Relationship
Clutch Social media has changed the consumer-company relationship. Consumers want to be heard and expect businesses to acknowledge comments on social media, according to a survey of 532 U.S. social media users. Social media presents a new dimension of possibilities and challenges for public relations (PR) and businesses around the world. It rebrands the concept…
Read MoreFaisal Shafique Company Gains Access To a Network of 40 Million
CommPRO Editorial Staff With an active resume of over 40 million engaged followers, Faisal Shafique, has the ability and experience to manage social media to reach millions on a daily basis and generate exposure for brands and influencers. The company also offers Social Media Management services, using their extensive connections to build your brand, its…
Read MoreTrump – A Case Study in Building & Maintaining Your Brand Story
David E. Johnson, CEO, Strategic Vision PR Group In today’s polarized world we all know that consumers are no longer looking at just the best price when it comes to selecting a brand. Consumers are looking for a brand that shares their beliefs and has an authentic brand story. The same also applies in the political…
Read MoreKid Rock’s Restaurant Closing After Rapper’s Comments
Ronn Torossian, CEO, 5WPR Sometimes, the results of a public relations miscue don’t manifest for months or even years after a mistake is made. Sometimes, the consequences are immediate. Just ask popular musician Bob Ritchie, more commonly known by his stage name, Kid Rock. Ritchie is a Detroit native, and an institution in the revived Motown music…
Read More#GivingTuesday and Corporate Social Responsibility
Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…
Read MoreThe Future of Content Marketing and What We Should Expect
Nick Galov, HostingTribunal.com There is no doubt that content marketing holds the number one spot for the most efficient and beneficial method of promotion and advertising in the world of the internet and social media. This marketing method has been around since the late 19th century and has revolutionized the way marketers connect and engage with…
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